mobile payments latin america summit brochure 2014

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EXPERT SPEAKERS INCLUDE: MOBILE PAYMENTS READY FOR TAKE OFF: Cash driven economy, a vast population unserved by formal financial services and high rates of mobile phone adoption; the ingredients are all there. Devise a strategic business model to seize a market that is primed for the taking CAPTURE THE BANKED & UNBANKED: Create a scalable solution that will enable the development of an all-encompassing mobile strategy from financial inclusion services to seamless mCommerce experiences PAYMENTS MOVE INTO THE CLOUD: With innovative cloud based solutions vying for attention against more established SMS/USSD and NFC technologies, find the tech. strategy that works across the board – from feature phones to smartphones EDUCATION, EDUCATION, EDUCATION: Getting the technology right is just one part of the equation. Build a robust marketing strategy around the tech. to dispel security concerns and ensure maximum uptake FROM COMPETITION TO COOPETITION: Grasp how collaboration is essential to overcome infrastructural barriers, including poor network coverage and a lack of standardization to create a scalable, interoperable and reliable platform that benefits the entire ecosystem MADE IN LATIN AMERICA! Banorte, Scotiabank, MasterCard, SAP & Mercado Pago reveal how to build products bespoke to diverse social, economic & political realities across the region that will ignite the potential of this lucrative but fragmented market SAVE $200 WHEN YOU REGISTER BY OCTOBER 10. UNIQUE DISCOUNT CODE INSIDE Visit the website today for the latest updates on top speakers, sessions and the full conference program! www.openmobilemedia.com/mobile-payments-latin-america/ Scan me for the latest speaker and agenda updates 150+ Delegates 25+ Expert Speakers 16+ Business Focused Sessions 20+ Hours of Networking DEC 2-3, 2014 MIAMI, FL, USA THE RITZ-CARLTON COCONUT GROVE Mobile Payments Latin America Summit MOBILE MONEY FOR ALL: DELIVER CONVENIENT & RELIABLE SOLUTIONS TO MAKE THE MIGRATION TO MOBILE A REALITY

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MOBILE PAYMENTS READY FOR TAKE OFF: Cash driven economy, a vast population unserved by formal financial services and high rates of mobile phone adoption; the ingredients are all there. Devise a strategic business model to seize a market that is primed for the taking CAPTURE THE BANKED & UNBANKED: Create a scalable solution that will enable the development of an all-encompassing mobile strategy from financial inclusion services to seamless mCommerce experiences PAYMENTS MOVE INTO THE CLOUD: With innovative cloud based solutions vying for attention against more established SMS/USSD and NFC technologies, find the tech. strategy that works across the board – from feature phones to smartphones EDUCATION, EDUCATION, EDUCATION: Getting the technology right is just one part of the equation. Build a robust marketing strategy around the tech. to dispel security concerns and ensure maximum uptake FROM COMPETITION TO COOPETITION: Grasp how collaboration is essential to overcome infrastructural barriers, including poor network coverage and a lack of standardization to create a scalable, interoperable and reliable platform that benefits the entire ecosystem MADE IN LATIN AMERICA! Banorte, Scotiabank, MasterCard, SAP & Mercado Pago reveal how to build products bespoke to diverse social, economic & political realities across the region that will ignite the potential of this lucrative but fragmented market

TRANSCRIPT

Page 1: Mobile Payments Latin America Summit Brochure 2014

EXPERT SPEAKERS INCLUDE: MOBILE PAYMENTS READY FOR TAKE OFF: Cash driven

economy, a vast population unserved by formal financial services and

high rates of mobile phone adoption; the ingredients are all there. Devise

a strategic business model to seize a market that is primed for the taking

CAPTURE THE BANKED & UNBANKED: Create a scalable

solution that will enable the development of an all-encompassing mobile

strategy from financial inclusion services to seamless mCommerce

experiences

PAYMENTS MOVE INTO THE CLOUD: With innovative cloud

based solutions vying for attention against more established SMS/USSD

and NFC technologies, find the tech. strategy that works across the board

– from feature phones to smartphones

EDUCATION, EDUCATION, EDUCATION: Getting the

technology right is just one part of the equation. Build a robust marketing

strategy around the tech. to dispel security concerns and ensure

maximum uptake

FROM COMPETITION TO COOPETITION: Grasp how

collaboration is essential to overcome infrastructural barriers, including

poor network coverage and a lack of standardization to create a scalable,

interoperable and reliable platform that benefits the entire ecosystem

MADE IN LATIN AMERICA! Banorte, Scotiabank, MasterCard,

SAP & Mercado Pago reveal how to build products bespoke to diverse

social, economic & political realities across the region that will ignite the

potential of this lucrative but fragmented market

SAVE $200WHEN YOU REGISTER BY

OCTOBER 10. UNIQUE DISCOUNT CODE INSIDE

Visit the website today for the latest updates on top speakers, sessions and the full conference program!

www.openmobilemedia.com/mobile-payments-latin-america/

Scan me for the latest speaker and

agenda updates

150+ Delegates 25+ Expert Speakers16+ Business Focused Sessions20+ Hours of Networking

DEC 2-3, 2014MIAMI, FL, USATHE RITZ-CARLTON COCONUT GROVEMobile Payments

Latin America Summit

MOBILE MONEY FOR ALL: DELIVER CONVENIENT & RELIABLE SOLUTIONS TO MAKE THE MIGRATION TO MOBILE A REALITY

Page 2: Mobile Payments Latin America Summit Brochure 2014

For full speaker line-up and most up to date Mobile Payments Latin America Summit information visit www.openmobilemedia.com/mobile-payments-latin-america/

Welcome to the Mobile Payments Latin America Summit 2014

EXPERT SPEAKERS INCLUDE:

OTHER SPEAKERS INCLUDE:

Daniel Csoka, Managing Director, Mobile Money Matters

Paula Arregui, Product VP MercadoPago MercadoLibre

Mario De Armas, Senior Director of International Payments, Walmart

Rose Del Col, VP & GM Latin America and Canada, American Express

Sergio Goldstein, Consultant, S Goldstein Consulting

Jeffrey Bower, Programme Management Consultant, Better Than Cash Alliance, UNCDF

Allison Baller, Global Leader, Mobile Payments, IBM

Miguel Valero, Director, Financial Inclusion and Mobile Channels, Banorte

Daniel Ayala, Executive Vice President, Wells Fargo Bank

Patricia Bateson, Vice President/ Senior Business Leader, Mobile POS, MasterCard

MOBILE MONEY FOR ALL: DELIVER CONVENIENT & RELIABLE SOLUTIONS TO MAKE THE MIGRATION TO MOBILE A REALITY

The industry stands at an exciting tipping point. In the last year alone, Latin America grew by 9%, coming in second among the regions with the fastest growth from mobile revenue worldwide. That coupled with rapidly rising smartphone penetration rates and the introduction of new services and solutions enabled by the adoption of mobile connectivity, Latin America is poised for mobile payments success.

Supported by an evolution in regulation, and encouraged by mobile money success stories around the globe, Latin American mobile operators and new payments companies have launched new products and services in recent years. According to the MMU Deployment Tracker, there are now 29 live mobile money deployments for the unbanked across 18 markets in Latin America and the Caribbean; and there are even more waiting to be deployed.

The Mobile Payments Latin America Summit 2014 focuses on the innovative companies that are shaping the mobile payments ecosystem. The two-day event gathers the industry’s elite, each looking at creating a secure, fully integrated mobile payments experience.

Over 25 thought leader speakers from banks, retailers, developers and wireless carriers and more will deliver exclusive case studies focusing on the latest industry trends and pain points, including:

• How do we change consumer behaviour to accept mobile payments?

• How to create an ell-encompassing mobile payment solution that brings together the banked and unbaked population?

• How to build a national digital money ecosystem?

• What technology will come out on top? Will it be NFC, Bluetooth, Beacon or something new?

Secure your place at this powerful gathering of market leaders and entrepreneurs who are the future of mobile payments in Latin America.

Book now to take maximum advantage of the early booking discounts (either using the booking form enclosed in the brochure or via our secure website at: openmobilemedia.com/mobile-payments-latin-america

See you in Miami!

Thanks,

Ina Vaduvescu Project Director Open Mobile Media

T: UK +44 (0)20 7422 4326 US Toll Free - 1 800 814 3459 ext 4326

E: [email protected]

DEC 2-3, 2014 MIAMI, FL, USA

Mobile Payments Latin America

Summit

Page 3: Mobile Payments Latin America Summit Brochure 2014

UNRIVALLED NETWORKING Facts & Stats

Key Stats

ALL NEW FOR 2014! Months of independent research will culminate in a conference that will empower your mobile payments offerings and deployment of these solutions

The Most Influential Crowd in Business

Mobile Payments Latin America Summit 2014 Conference at a Glance

Visit the website today for the latest updates on top speakers, sessions and the full conference program!

www.openmobilemedia.com/content

91% of delegates rate ourspeakers good to excellent 92% of attendees rated theopportunity to meet relevant industry executives as good to excellent 87% of attendees would highly recommend Open Mobile Media events to colleagues & industry contacts

KEYNOTE PRESENTATIONS: Discover the future of mobile payments solutions in Latin America. Hear from Scotiabank, Mercado Pago, Walmart and many others.

EXCLUSIVE CASE STUDIES: Understand how to capitalize on the correct solution to create the right mobile payments platform for the appropriate end user. Find new ways to interact and engage to create a better mobile money network.

INTERACTIVE FORUM: We have employed the latest technology to ensure that our two day conference is fully interactive with live polling, dynamic updates and interactive conversation. Join the discussion on Twitter #mpaymentslatam

MULTIPLE NETWORKING OPPORTUNITIESFace-to-face networking is key to partnerships in 2014 and beyond

EXCLUSIVE ONLINE NETWORKING CENTER!No other conference can boast of such a targeted C-level audience. Our unique online networking tool lets you book crucial one-to-one meetings and start conversations before you arrive in Miami. You can contact those hard-to-reach senior executives up to four weeks pre and post event.

SENIOR LEVEL DECISION MAKERS IN ATTENDANCEMeet over 150 leading mobile payments specialists from across the value chain. We’ve organized a networking party as an interactive conclusion to day one of the event - December 2

EXTENDED LUNCH & COFFEE BREAKSWe’ve created a format to make sure you get the most out of your time in Miami! This way you can arrange meetings and meet clients at the centre of the mobile money community.

The Mobile Payments Latin America Summit 2014 brings together C-level attendees from financial institutions, payments processors, wireless carriers, retailers, app developers, solution providers, hardware manufacturers and government executives into a comfortable environment to allow partnership opportunities to develop between fragmented parts of this converging eco-system

DEC 2-3, 2014 MIAMI, FL, USA

Mobile Payments Latin America

Summit

JOB TITLE

COMPANY TYPES

Solution Provider 38% Wireless Carrier 4% Application Developer 3% Association 4% Consultancy 5% Financial Institution 37% Hardware Provider 4% Retailer 5%

Director/ Manager/ Head Of 38% Consultant/ Analyst 4% Partner/ Senior Partner 3% Other 10% CEO/ CTO/ CFO/ COO/ President 18% VP/ EVP/ SVP 13%

From the sessions to the lunches to a range of evening activities you will find continual opportunities to expand your network.

A review of our sister event - “Once again a great summit full of great content, conversations and networking. Can’t wait ‘til the next event”

Jon Fleming, BD Mobile,

Interactive delegate list:For one-to-one meetings: Our exclusive online networking center means you can personally and directly contact conference attendees pre and post event – 2 months of exclusive networking. Sign up for your ticket today!

Visit- www.openmobilemedia.com/mobile-payments-latin-america/

OPEN NOW for full program

Page 4: Mobile Payments Latin America Summit Brochure 2014

Connect with Open Mobile Media on and become a part of the chatter surrounding the future of the mobile ecosystem. Join ‘The Open Mobile Media’ group today

DAY 1 - DEC 2KeynotesLatin American Orientation: Where Are We and Where Are We Heading?Latin America is accountable for 10% of the world’s mobile revenue with its 2012 spike placing it among the world’s fastest growing markets. We analyze the market’s current status and its future prospects.›› Learn from the best: Assess the the impact of mobile payments in the region thus far to identify which are the leading countries and how they built a successful business model

›› Not one size fits all: Analyze the intra-regional differences to create a Pan Latin America roll out strategy

›› On the horizon: Scope out the short to medium term opportunities for mobile payments and devise a comprehensive plan to capture the markets that are primed for the taking

Daniel Csoka, Managing Director,

Mobile Money Matters

Case Study:

The Key to Building a National Digital Money EcosystemLearn how the Asbanc initiative seeks to promote bank interoperability by coming together under one platform to create a new model based upon the principal of coopetition. ›› Get the technology right: Learn about the ups and down of getting the right technology partner and what it takes to implement a seamless strategy›› Agent network: Understand how to expand your reach by building a solid agent network and figure out how to use it to its fullest potential›› Education, education, education: See how to increase adoption by implementing a cohesive education campaign that will spell out the benefits to the target audience

Miguel Arce Tellez, product development director, innovation channels, Scotiabank

Exclusive presentation from WalmartMario de Armas, senior director of international payments, Walmart

Business ModelsMaking People Part with their Cash!Market share and an innovative idea no longer make the recipe for mobile payments success. It’s all about nailing the value proposition and scalability that will tempt today’s consumers and merchants away from cash.›› Confront the big question: why move to mobile payments? Explore the different value propositions that exist across different segments of users, from the banked to unbanked›› Learn how to educate consumers and drive demand for mobile payments solutions by communicating a genuine need for products

›› Discuss the benefits of implementing a national mobile payments platform and analyse the marketing strategy behind it

Miguel Arce Tellez, product development director, innovation channels, Scotiabank

Mario de Armas, senior director of international payments, Walmart

Hernando Rubio, CEO, MovilRed

Exclusive presentation from SAP: Building

Mobility Solutions From The Ground UpLearn how SAP collaborated with their client – a financial institution – to create an engaging bespoke mobility solution to expand their pool of customers and stimulate mobile payments adoption.

Speaker TBA, SAP

Spoilt for Choice: Which Payments Solution Do You Pick? MPOS, Wallet or pre-paid; which route do you go? We analyze the USP for each of these options and their success with customers.›› Understand the move from traditional POS systems to MPOS: Discuss cost implications for enablers plus the ignition of new routes to market by facilitating direct contact between merchants and consumers

›› Understand the disruptive power of mobile wallets: Unleash the enhanced consumer experience to position your product as mobile strategies for the banked and unbanked merge

›› Understand how card and pre-paid mobile solutions continue to offer value across the mobile payments pyramid and devise a strategy to help with the migration to full mobile

Rose del Col, VP & GM Latin America and Canada, American Express

Sergio Goldstein, marketing, strategy and innovation director, ELO

DEC 2-3, 2014 MIAMI, FL, USA

Mobile Payments Latin America

Summit

Page 5: Mobile Payments Latin America Summit Brochure 2014

DAY 2 - DEC 3KeynotesMobile Payments Are Here to Stay: Projections For The FutureCash driven economy – checked. A vast population still unserved by formal financial services – checked. High rate of mobile phone adoption – checked. What’s next then?›› Iron out the imperfections: Tackle wireless infrastructural barriers, such as inadequate coverage to capitalize on growing rate of smartphone penetration across Latin America

›› Out with the old, in with the new: With messaging representing a dying revenue stream, assess the catalytic effect affordable data plans are set to have for mobile payments

›› Expand the circle: Learn about the growing influence of non-financial service providers, including MNOs, to gauge their impact on how mobile financial services may be delivered

Jeffrey Bower, programme management consultant, Better Than Cash Alliance UNCDF

Case Study: Mercado Pago

Hear how Mercado Libre spun out its own mobile payments solution to support their commerce platform.

Paula Arregui, product VP MercadoPago, MercadoLibre

Exclusive presentation from MasterCard

Patricia Bateson, vice president / senior business leader, mobile POS, MasterCard

Technology Get Ahead in The CloudDevelopments in the mobile wallet space indicate a shift towards cloud-based payment methods. See how to harness this tech. shift to create the ultimate seamless user experience. ›› The prevailing technology(s). Who is making progress with SMS/USSD, NFC, HCE, cloud-based solutions?

›› Host Card Emulation (HCE). As an open architecture for NFC, how will HCE improve convenience by using the cloud and reducing the need for a secure element?

›› How to match the ‘right technology’ with the ‘right demographic’ to optimize mobile payments adoption?

Allison Baller, global leader, mobile payments, IBM

Mobile Banking Taking Steps ForwardA high percentage of smartphone users conduct banking activities using their mobile phones. Learn what banks can do to excel with their security and card safety tools to introduce mobile wallets to their customers.›› Mobile functionality. How are banks introducing mobile functionality to increase convenience of their suite of services, allowing easier bill payment, access to balance information and transfer ability?

›› Leveraging security. See how banks can leverage their strong security and privacy infrastructures and roll out more mWallet tools to their engaged and tech savvy customers

›› Identify how banks can benefit from spending-habit data generated via mobile wallets. What are the ways they can leverage their third party relationships and create stronger customized products?

Miguel Valero, director – Financial inclusion and Mobile Channels, Banorte

A New Spin On RemittancesCatch up with the latest developments and trends in the mobile money transfer space in the US and Latin America. Panellists will include representatives from major US bank, major Latin American banks and consumer remittance originators in the US. They will reveal the next wave of innovation in the remittance space and the mobile channel.

Daniel Ayala, Executive Vice President, Wells Fargo Bank

Interoperability & Collaboration A New Industry Model on the Horizon: CoopetitionIn a fragmented market, building a unified front is essential for stimulating adoption. We discuss how to build a strategy that relies on a collaborative approach while keeping the competition going.›› Pick your partners carefully: Understand the impact of regulation on the nature and extent of collaboration in the mobile payments industry

›› Pick your tools: Understand the different ethos and objectives of mobile payments players and learn how to devise a strategy that will help you stand out

›› Reap the benefits: Learn about the move away from small closed-loop systems towards enhancing interoperability through open solutions/ open API management

Patricia Bateson, vice president / senior business leader, mobile POS, MasterCard

DEC 2-3, 2014 MIAMI, FL, USA

Mobile Payments Latin America

Summit

Page 6: Mobile Payments Latin America Summit Brochure 2014

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TERMS & CONDITIONS Places are transferable without any charge. Cancellations before 10 October 2014 incur an administrative charge of 25%. If you cancel your registration after 10 October 2014 we will be obliged to charge the full fee. Please note – you must notify Open Mobile Media in writing of a cancellation, or we will be obliged to charge the full fee. The organizers reserve the right to make changes to the program without notice.

NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.Open Mobile Media is part of FC Business Intelligence Limited. Registered in England and Wales - company registered number 04388971 7-9 Fashion Street, London, E1 6PX, UK’Designed by www.thecreativetree.co.uk

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CALL (US) +1800 814 3459 x7585 (global) +44 (0) 207 375 7585FAX: +44 (0) 207 375 7576EMAIL: [email protected]

ONLINE: www.openmobilemedia.com/mobile- payments-latin-america/

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› ACCESS TO ONLINE NETWORKER

SUPER EARLY BIRD PRICE - (Expires Friday, Sep 12) - $300 off $1,595 $1,395

EARLY BIRD PRICE - (Expires Friday, Oct 10) - $200 off $1,695 $1,495

LAST CHANCE PRICE - (Expires Friday, November 7) - $100 off $1,795 $1,595

FULL PRICE $1895 $1695

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This is your unique discount code, use it online or via this form to get an extra $50 off

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DEC 2-3, 2014 MIAMI, FL, USA

Mobile Payments Latin America

Summit

Page 7: Mobile Payments Latin America Summit Brochure 2014

Media Partners

Visit the website today for the latest updates on top speakers, sessions and the full conference program!

www.openmobilemedia.com/mobile-payments-latin-america

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Why You Should Attend the Mobile Payments Latin America Summit 2014With 150+ Senior Executives and C-Level Attendees: This event will attract the leaders and

pioneers from the ever expanding mobile payments industry. If you are

serious about developing your business and making new partnerships

it is crucial to join them!

25+ Expert Speakers on mobile payments: Representing

more than just mobile power figures, the event brings together

thought leaders from banks, retailers, wireless carriers, government,

app developers to share the big picture vision

20+ Hours of Business Focused Networking: During your time at the two day Mobile Payments Latin America

Summit 2014 you will get the opportunity to meet and network with a

diverse selection of mobile payments specialists

16+ Focused Sessions: Explore the changing dynamics of the

entire ecosystem, new business models and service opportunities for all

the players within it, with this diverse two day agenda.

No sales pitches: The Mobile Payments Latin America Summit 2014 is an independently

researched forum committed to equip you with the tools and expertise

to help you drive your mobile payments strategy.

IS YOUR COMPANY READY FOR THE MASS MOBILE PAYMENTS DEPLOYMENT?

Scan me for the latest speaker and agenda updates

5 EASY WAYS TO REGISTERONLINE www.openmobilemedia.com/ mobile-payments-latin-america/EMAIL [email protected] (Global) 0044 207 375 7585(US) 1 800 814 3459 x 7585FAX The form overleaf to 0044 207 375 7576POST 7-9 Fashion Street, London, E1 6PX, UK

SAVE $200WHEN YOU REGISTER BY

OCTOBER 10. UNIQUE DISCOUNT CODE INSIDE

DEC 2-3, 2014MIAMI, FL, USATHE RITZ-CARLTON COCONUT GROVEMobile Payments

Latin America Summit

MOBILE MONEY FOR ALL: DELIVER CONVENIENT & RELIABLE SOLUTIONS TO MAKE THE MIGRATION TO MOBILE A REALITY