mobile phone & broadband taskforce quarterly progress report€¦ · mobile phone &...

Mobile Phone & Broadband Taskforce Quarterly Progress Report Q3 2019

Prepared by the Department of Communications, Climate Action and Environment and the Department of Rural and Community Development

gov.ie

Page | 2

Page | 3

Contents 1. Introduction 4

1.1. Background 4

2. Progress Update 5

2.1. Summary of progress made 5

2.2. Progress update up to Q3 and Quarterly Reporting 8

3. Topical Discussion 21

3.1. Introduction 21

3.2. Update on Q2 21

3.3. Telecommunication Advertising Guidelines 21

4. Glossary 24

Page | 4

1. Introduction

1.1. Background

The Mobile Phone and Broadband Taskforce (the Taskforce) was established in 2016 from a

commitment arising from The Programme for a Partnership Government. Now in its third year

of operation, the Taskforce continues to identify solutions to barriers to the rollout of

telecommunications infrastructure and aims to improve mobile phone and broadband

coverage nationwide.

The Taskforce is chaired by Séan Canney T.D., Minister of State with responsibility for

Community Development, Natural Resources and Digital Development and it is co-managed

by the Department of Rural and Community Development and the Department of Climate

Action and Environment. The current membership of the Taskforce is as follows:

• Department of Rural and Community Development (DRCD)

• Department of Communications, Climate Action and Environment (DCCAE)

• Department of Transport, Tourism and Sport (DTTAS)

• Department of Housing, Planning and Local Government (DHPLG)

• Transport Infrastructure Ireland (TII)

• Local Government Management Agency (LGMA)

• County and City Management Association (CCMA)

• Commission for Communications Regulation (ComReg)

• Advertising Standards Authority for Ireland (ASAI)

• ESB Networks

• Office of Public Works (OPW)

The Taskforce is also supported in its work by Ibec (Telecommunications Industry Ireland),

representing the telecommunications industry.

Each year, a suite of new actions is agreed and progressed by Taskforce members.

This is the third quarterly progress report of the 2019 Work Programme. Reports previously

published are available at www.drcd.gov.ie and www.dccae.gov.ie

Page | 5

2. Progress Update

2.1. Summary of progress made

D T T AS

DTTAS, in collaboration with the RMO, recently completed a micro-trenching pilot programme

and drafted a report highlighting the pros and cons of the method. The report outlines the

results of the pilot, identifies typical locations where micro-trenching might be suitable for use

and sets out a methodology for application. The report will be circulated to local authorities

and will allow, where appropriate, for faster deployment of high-speed broadband.

C O M R EG

ComReg continues to provide and promote information for consumers through its engagement

programme, which includes: displaying consumer guides in libraries, council buildings and

medical waiting rooms, running a public awareness campaign and more recently, ComReg’s

presence at the National Ploughing Championships.

In addition, ComReg continues to deepen its understanding of the mobile consumer

experience and has recently conducted a 2nd mobile consumer experience survey, as well as

leading positive engagement activities with stakeholders, such as its Consumer Advisory

Panel and the European Consumer Centre Ireland.

ComReg continues to monitor usage of the Outdoor National Coverage Map, noting that the

Map has been very positively welcomed by the public. ComReg has also received updated

data from the operators and is currently processing this data for the next release of the map,

which is estimated to be in Q1 2020. A mobile app version of the Map has also been developed

and will be launched shortly.

D H P L G

DHPLG is currently reviewing the TII (IBEC) report ‘Recommendations for the Revisions of

Telecommunications Guidelines for Planning Authorities’ to ascertain what amendments to

the existing statutory Planning Guidelines (1996 and 2012 updates) are required.

In addition, and on foot of positive engagement with Industry, DHPLG is awaiting industry’s

specific identification of a small number of key elements of the current Guidelines which could

benefit from a prompt DHPLG priority review in advance of initiating a more detailed and

focused review.

Page | 6

DHPLG is also supporting the LGMA in the development of the new ePlanning system. Piloting

of the system will commence in Q4 2019 and Q1 2020 in Tipperary County Council with a

subsequent rollout of the programme to the rest of the local authorities in Q2 2020.

AS AI

On 20 August 2019, the ASAI published its Telecommunication Guidelines. The Guidelines

will complement the existing ASAI Code in ensuring that certain marketing terms used by

telecommunications operators convey clear meanings that are not misleading to consumers.

The ASAI conducted an extensive consultative process followed by strong and positive

engagement with key providers. The Guidelines came into force on 1 September 2019 and

operators were given a lead in period of 3 months, until 1 December, to allow them to amend,

if necessary, their advertising.

The ASAI is now working on phase 2 of the review which relates to the circumstances in which

descriptors such as the word ‘unlimited’ are used.

I B E C ( T I I )

All telecommunication operators are currently working on developing a common ‘information

resource’ webpage which will appear on their websites and give consumers easily

understandable information about the products and technologies on offer. The webpage will

also direct consumers to ComReg’s website for anything in relation to consumers’ rights.

In addition, all operators are currently reviewing a draft voluntary code of practice for granting

and sharing access to mobile telecommunication infrastructure. This code of practice will be

put in place by end 2019 and it is anticipated that the code will support continued cooperation

among telecommunication companies which, in turn, will result in improved coverage in rural

areas.

Industry is also working closely with DRCD, providing the Department with updates on network

improvements, both current and future.

E S B N

ESBN has completed its trial in the Dublin Docklands on the issues governing the use of public

lighting infrastructure for siting small cell technologies. This trial, involving Dublin City, Sligo

and Laois County Councils, as well as Densair, explored how best to provide power to small

cell technology on public lighting poles. The findings of this trial will form the basis for a guide

for local authorities on how to bring power to poles in an efficient and cost-effective way. The

Page | 7

guidance document, which will be completed by year end and distributed to local authorities,

will provide clarity on how best to connect small cells on public lighting infrastructure.

D R C D

DRCD continues to support the role of the Broadband Officers. 2020 will see the provision of

co-funding of €42,000 per local authority to continue to employ a dedicated Broadband Officer

with responsibility for improving telecommunication services in their areas, engaging with

industry and facilitating the rollout of essential infrastructure.

In addition, DRCD continues to provide extensive assistance to all local authorities regarding

the WiFi4EU initiative. In the last call, held in November, Ireland secured an additional 16

vouchers, each worth €15,000. To date, a total of 100 vouchers have been successfully

applied for, which amounts to €1,500,000. This will greatly improve the deployment of free

public WiFi throughout the country. In order to ensure an even greater impact on local

communities, DRCD is co-funding each voucher secured by the LAs with up to €15,000 in

additional funding.

D C C AE

DCCAE’s National Digital Strategy team continues to work closely with Broadband Officers,

identifying local opportunities to increase awareness of the Digital Skills Scheme. Newly

designed information leaflets were issued to all Broadband Officers in Q2 for distribution

amongst local networks. Since January 2019, over 11,000 people have been in receipt of

Digital Skills training, which is an increase of 30% on the number of people trained in the same

period in 2018. DCCAE also continues to support LAs on a range of digital initiatives, including

in public libraries.

DCCAE also continues to implement the 2019 Taskforce Communications Strategy, in

collaboration with DRCD. 2019 has seen a marked increase in social media and comms

activity, which will further increase local awareness of Taskforce actions.

Page | 8

2.2. Progress update up to Q3 and Quarterly Reporting

Action 1

Local Authorities (Las) to share list of all schedules Road Improvement and

Restoration Programmes with all Telecom’s operators to assist in scheduling of

network improvements.

Timeline

Quarterly Reporting

from Q3

Timeline Status

Underway

Lead Body

CCMA

Supporting Bodies

JULA/DTTAS

Performance indicator:

Number of local authorities actively sharing details of road

improvements programmes.

Status:

Underway

The Roads Management Office (RMO) has costed an ‘off-the-shelf’ system to make spatial

data available through a web browser interface. They have also made a business case for

the recruitment of a GIS Analyst to manage data preparation for same.

Action 2

Complete and evaluate the micro-trenching pilot programmes and develop a

Method Statement, if appropriate, in line with industry best practice.

Timeline

Q2

Timeline Status

Completed

Lead Body

DTTAS

Supporting Bodies

CCMA


Pilot programme completed and Method statement agreed.

Status:

Completed

The Pilot Programme has been completed. Following this a report has been prepared which

sets out the results of the pilot programme and includes information on the pros and cons

of micro-trenching. It also identifies typical locations where micro-trenching may be suitable

for use and sets out a methodology for application.

Action 3

Develop the GIS module of the MRL to incorporate more geo-spatial data in respect

of road openings and underground infrastructure.

Timeline

Quarterly Reporting

Timeline Status

Not started

Lead Body

CCMA

Supporting Bodies

None


Module developed and implemented.

Status:

Not started

Action 1 is the lead action and will accommodate delivery of spatial data from 3rd parties

through a portal site.

Page | 9

Action 4

The RMO to publish a regular (quarterly) report on the MapRoad Licensing System.

Timeline

Quarterly Reporting

Timeline Status

Completed

Lead Body

CCMA

Supporting Bodies

None


Reports issued on a quarterly basis.

Status:

Completed

The RMO actively supplies extracts on road opening license demand, and these extracts

are presented at the JULA group meetings. Further report templates are provided by the

RMO on demand.

Action 6

Each telco to produce a quarterly report to the Taskforce Implementation Group on

network enhancements, new services and future plans and the benefits to

consumers of their products and services.

Timeline

Quarterly Reporting

Timeline Status

Underway

Lead Body

Ibec

Supporting Bodies

Telcos


Quarterly report published.

Status:

Underway

Operators are continuing to providing the Secretariat and Broadband Officers with

deployment information.

Action 8

DRCD and DCCAE will work together to improve public awareness of the work and

impact of the Taskforce.

Timeline

Quarterly Reporting

Timeline Status

Underway

Lead Body

DRCD/DCCAE

Supporting Bodies

None


Increased media engagements throughout 2019.

Status:

Underway

A communications strategy has been finalised and is being implemented. To date, a

communications calendar and stakeholder list has been produced and the use of social

media and the Gov.ie website is underway. Furthermore, DCCAE created a ‘Taskforce in

Numbers’ infographic which was printed and circulated to all attendees at the Annual

National Stakeholder Forum in October, and shared across social media platforms.

Page | 10

DRCD and DCCAE continue to work closely on ensuring greater visibility for the Taskforce.

To date, a number of events and announcements have been linked to the Taskforce

including the Annual Stakeholders Forum, Telecommunications Action Group meetings and

announcements regarding Broadband Officer-led Digital Innovation Programme projects.

Action 9

ComReg to continue to provide and promote information for consumers through

ComReg’s Consumer Engagement programme, including via ComReg’s consumer

website pages and using ComReg’s outreach programme.

Timeline

Quarterly Reporting

Timeline Status

Underway

Lead Body

ComReg

Supporting Bodies

Ibec/ASAI


Consumer Information provided on ComReg’s website and

directly to consumers by ComReg consumer engagement

activities.

Status:

Underway

ComReg displayed consumer guides in county libraries and County Council Offices and in

over 1,300 medical waiting rooms nationwide. ComReg ran targeted public awareness

campaigns in Q3 and hosted a stand at the National Ploughing Championships in Carlow.

ComReg continues to provide current and useful information to consumers through

www.comreg.ie and the services available there, including ComReg Compare, which will

be further enhanced in Q4, Service Checker and the Mobile Coverage Map.

In Q4 ComReg plans to continue its guide display and run targeted public awareness

campaigns.

Action 10

ComReg will develop and implement a programme of enhancement of the National

Coverage Map.

Timeline

Quarterly Reporting

Timeline Status

Underway

Lead Body

ComReg

Supporting Bodies

None


Programme enhancement developed and implemented.

Status:

Preparation

underway

ComReg is continuing to monitor the mobile coverage map. Continued usage of the map

by the public is very positive. ComReg published updated data from the mobile operators

in Q3, and ComReg has received updated data from the mobile operators and is currently

processing that data for the next release of the map predictions in Q1 2020. In respect of

Page | 11

map functionality, ComReg has developed a mobile app and is now preparing for release

shortly. Further enhancements are planned for Q4 2019.

Action 15

In the context of existing statutory obligations, telecommunication operators to

agree on a voluntary Code of Practice for granting/sharing access to mobile

telecommunication infrastructure.

Timeline

Q3

Timeline Status

Underway

Lead Body

Ibec

Supporting Bodies

Telcos


Code of Practice agreed amongst telecommunication

companies.

Status:

Underway

A Code of Practice committing operators to support site sharing is already in place, signed

by the existing operators. This was completed as part of the 3G licensing process. The

existing Code has been successful in that a high proportion of existing sites are shared.

This Code will be reviewed before end 2019.

Action 16

Telecommunication sector to work with local authorities to agree a standardised

procedure for seeking planning permission for new mast sites –including: taking

account of County Development Plan, pre-planning meetings and standardised

Application Pack.

Timeline

Q2

Timeline Status

Underway

Lead Body

Ibec

Supporting Bodies

Telcos/CCMA


Standardised procedure agreed and implemented.

Status:

Underway

Operators will explore with LAs options for a standardised procedure for seeking planning

permission for new masts. Operators believe a series of workshops will be required with the

key stakeholders and will work with LAs to arrange these.

Page | 12

Action 17

Telecommunication operators to agree a national standardised process for T5s

from application to signoff in discussion with LGMA/CCMA including completion of

relevant sections on MRL-Works Programme Schedule and Maps and relevant

documentation/photographs to improve the timeliness of the application life cycle

from open to close.

Timeline

Q2

Timeline Status

Completed

Lead Body

Ibec

Supporting Bodies

Telcos


Standardised procedure agreed and implemented.

Status:

Completed

This work stream has been adopted by the JULA group and has been delivered.

Action 18

In the context of the Broadband Cost Reduction Directive, where appropriate,

telecommunications providers in response to a request will participate in a limited

number of shared telecommunications infrastructure pilots (such pilots to sit within

the existing regulatory framework and regulatory requirements).

Timeline

Quarterly Reporting

from Q3

Timeline Status

Underway

Lead Body

Ibec

Supporting Bodies

Telcos


Participation by telcos in identified pilots.

Status:

Underway

Fixed operators are working with Meath County Council and with Broadband Officers in

counties Galway and Tipperary to agree a standard infrastructure for town centres.

Action 19

ComReg’s market surveillance team proactively monitors the release of unlicenced

equipment into the State through preventive means and with the cooperation of

various stakeholders including online selling platforms.

Additionally, ComReg will now establish a quarterly forum with key licenced

stakeholders including for example:

• Tetra/Gardaí

• Broadcasters

• MNOs

• Link Operators

• Business radio dealers

Page | 13

• Wireless Broadband Providers

Timeline

Q2

Timeline Status

Completed

Lead Body

ComReg

Supporting

Bodies

None


Improved collaboration and information sharing.

Status:

Completed

The SII (Spectrum, Intelligence and Investigation) Forum has been established and a first

meeting took place on 18 June. There were 20 participants from 14 organisations in

attendance representing a wide range of stakeholders including fixed, wireless and mobile

operators as well as the emergency services and the IAA. There was positive engagement

from all parties with agreement being reached on the Terms of Reference of the Forum and

draft new reporting procedures.

The second meeting took place on 24 September 2019. There were 18 participants

representing 10 organisations in attendance.

Action 21

Formulate legislative proposals that may be required to deal with issues arising

from the review of legislation governing TII's and the road authorities’ statutory

roles and functions in so far as they relate to telecommunications operators

accessing the assets under their control or TII fully exploiting such assets: -the

Communication Regulation (Premium Rate Services and Electronic

Communications Infrastructure) Act 2010; and -the Road Acts.

Timeline

Q2

Timeline Status

Underway

Lead Body

DCCAE

Supporting Bodies

DTTAS


Legislative proposal agreed.

Status:

Underway

TII has raised concerns regarding the inadvertent layer of bureaucracy created by the

Communications Regulation (Premium Rate Services and Electronic Communications

Infrastructure) Act 2010. Inter alia, the provisions of the Act require that TII must consult

with the local authority (for up to 21 days) before granting a license.

One possible option, as identified by DCCAE, is to amend the Act of 2010. The question

remains as to whether this also requires corresponding amendments to the Roads Act, with

all parties cognisant of the need to avoid any further unintended consequences.

DCCAE awaits DTTAS’ views in respect of same.

Page | 14

Action 22

TII and DTTAS to evaluate the feasibility of changes required to TII’s statutory

mandate in order to allow TII to actively promote the use of its ducts.

Timeline

Quarterly Reporting

Timeline Status

Underway

Lead Body

DTTAS

Supporting Bodies

TII


Clarity over what changes are required to TII’s legislation.

Status:

Underway

Discussions have been held between DTTAS and TII on this matter. Specific amendments

would be required to the Roads Act in order to allow TII to actively manage or promote the

use of its motorway ducting.

From discussions it is clear that TII does not have the telecoms experience to participate

commercially in the telecoms sector. For this reason, the Board of TII has previously

expressed doubt as to whether in present circumstances it would be appropriate for TII to

become actively involved in the management of telecommunications services.

However TII is prepared to facilitate the provision of ducts as part of major projects and also

to facilitate the filling of “gaps” along major routes.

Action 24

Utilising the model of the JULA group to look at and propose options for a similar

group to address over ground road infrastructure.

Timeline

Q2

Timeline Status

Underway

Lead Body

DRCD/DCCAE

Supporting Bodies

DTTAS/DHPLG/

CCMA


Delivery of recommended options.

Status:

Underway

The JULA group is currently considering a proposal to broaden its remit to include over

ground telecoms infrastructure. This approach has received the support of several

stakeholders. Including over ground infrastructure into the work of the JULA group will allow

the discussion of issues at an operational level and a structure to escalate for

legislative/policy solutions if necessary. If this is not adopted alternative proposals will be

forwarded to the Minister for consideration.

Page | 15

Action 26

Undertake a review of planning applications for the renewal of temporary

permissions for mobile phone masts.

Timeline

Q3

Timeline Status

Completed

Lead Body

DHPLG

Supporting Bodies

None


Review completed.

Status:

Completed

DHPLG has engaged with the Broadband Officers of all local authorities in order to gather

accurate and up-to-date information regarding this issue.

Of the 31 local authorities, responses have been received from 27. Of these, 13 have

granted no temporary permissions since the issuing of Circular Letter PL 07/12. The 14

local authorities that have granted temporary permissions for telecommunications

infrastructure have done so a combined total of 47 times over this seven-year period; an

average of approximately 7 temporary permissions granted nationally per annum. However,

35 (approx. 75%) of these temporary permissions were granted before end 2015, meaning

only 12 temporary permissions have been granted since then.

The most common reasons for the granting of temporary permissions have been:

• To allow for potential future development.

• To assess the visual and residential impact of the structure.

• To have regard for changes in technology and design.

In this regard, it should be noted that Circular Letter PL 07/12 updated certain sections of

the Telecommunications Antennae and Support Structures Guidelines (1996) to, inter alia,

advise that where a renewal of a previously temporary permission is being considered, the

planning authority should determine the application on its merits with no time limit being

attached to the permission, except in certain exceptional circumstances where particular

site or environmental conditions apply.

In addition to the planning reasons for the granting of these temporary permissions, the

turnover of local authority staff has also been identified as a contributory factor in some

instances.

In light of these findings, DHPLG considers a formal reissue of Circular Letter PL 07/12 to

be the appropriate approach to address this Action and will look to do so in due course,

pending further engagement with industry.

Page | 16

Action 27

Increase access to publicly available WiFi through EU, Government and private

sector initiatives.

Timeline

Quarterly Reporting

Timeline Status

Underway

Lead Body

DRCD

Supporting Bodies

Telcos/LAs


Number of WiFi points installed.

Status:

Underway

To date, Irish LAs have secured 100 vouchers worth €1.5 million under the EUs WiFi4EU

scheme. DRCD Has committed to match-funding the initiative with an additional €15,000

per voucher secured. So far this year €331,000 has been provided by DRCD towards 42

WiFi4EU deployments across the country. It is anticipated that the first networks will go live

in Q1 2020.

In addition, DRCD continues to develop the Broadband Connection Points initiative, an

action under the NBP, to bring connectivity – including free public Wi-Fi – to some 319 sites

nationwide. Connections will begin in the new year.

Lastly, a number of Digital Innovation Projects have matured in recent months with others

coming online soon. These include publicly available Wi-Fi and mobile connectivity in

Donegal, Galway City, Fingal, Sligo and Offaly.

Action 28

DCCAE will continue to explore legislative solutions to ensure that all new-builds

are broadband enabled, including mandating that ducting is in place to facilitate

connection to high-speed networks.

Timeline

Q2/Q3

Timeline Status

Underway

Lead Body

DCCAE

Supporting Bodies

None


Appropriate legislative solution identified and agreed.

Status:

Underway

DCCAE is continuing to work with legal advisers and the Office of Parliamentary Counsel

to progress legislation to ensure that all new builds are broadband enabled.

Page | 17

Action 29

Install ducting on new national primary/secondary roads and engage in

consultation with industry on where additional ducting is required to improve

coverage.

Timeline

Quarterly Reporting

Timeline Status

Not started

Lead Body

TII

Supporting Bodies

None


Ducting installed where required.

Status:

Not started

TII’s standards have been updated to require the installation of ducting on all new roads,

not just motorways. A number of schemes are currently being constructed that would not

previously have required ducts to be installed. These include the:

• N4 Colloney to Castlebaldwin

• N5 Westport to Turlough and

• N22 Ballyvourney to Macroom.

The installation of ducting on non-motorway national roads at present is determined by

where new road schemes are being constructed; we do not install ducts on existing sections

of national road.

There are legacy gaps on the motorway network and the prioritisation of works on these

sections is determined by:

(a) Interest from industry players on potential use of such ducting,

(b) TII’s own ducting and communications requirements to service Intelligent

Transportation Systems (ITS) needs.

Action 31

ComReg to continue to deepen its understanding of the mobile consumer

experience through further surveys.

Timeline

Quarterly Reporting

Timeline Status

Underway

Lead Body

ComReg

Supporting Bodies

None


ComReg to re-run its consumer mobile experience survey

in 2019

Conduct quarterly mobile consumer confidence survey

beginning Q2 2019.

Continued engagement with stakeholders.

Status:

Underway

Page | 18

ComReg conducted its 2nd mobile consumer experience survey and the results are being

published in November 2019.

ComReg conducted engagement activities with stakeholders including the Consumer

Advisory Panel, European Consumer Centre Ireland, Departmental Consultative

Committee, Economic Regulators Network Subgroup and also conducted a consumer

confidence survey in Q3.

In Q4 ComReg engaged with Broadband Officers and plans to continue stakeholder

engagement including via the Consumer Advisory Panel and Departmental Consultative

Committee.

Action 32

ASAI to develop guidelines for telecommunications operators on advertising of

telecommunications services.

ComReg to support ASAI in the context of ComReg’s role in area of open internet

access.

Timeline

Q1

Timeline Status

Completed

Lead Body

ASAI

Supporting Bodies

ComReg


Guidelines published.

Status:

Completed

Following circulation of the ASAI Draft Guidance to key stakeholders, additional time for

submission of comments was requested as well as a meeting with TII and member

companies. A range of areas was covered at this meeting and the companies agreed to

put any further comments in writing. Both the initial comments and the output from the

meeting were analysed and where appropriate comments taken on Board.

The Guidance Note was published on 20th August 2019 and came into effect on 1st

September 2019. A three month lead in was allowed to give companies time, where

necessary, to bring their marketing communications into line with the Guidance Note. The

release of the Guidance Note resulted in coverage in a range of national media.

Page | 19

Action 33

ASAI to monitor telecommunication operators compliance with the implementation

of the new ASAI guidelines.

Timeline

Quarterly Reporting

Timeline Status

Underway

Lead Body

ASAI

Supporting Bodies

None


Lack of breaches with new guidelines.

Status:

Underway

The Guidance Note came into effect on 01/09/19 with a three month lead in to allow

operators to amend, if necessary, their advertising. ASAI have scheduled, at the request

of three operators, meetings to explain the proposed changes.

Action 34

DCCAE’s Digital Skills team to liaise with the Broadband Officers to raise local

awareness of the Digital Skills Scheme.

Timeline

Quarterly Reporting

Timeline Status

Underway

Lead Body

DCCAE

Supporting Bodies

None


Percentage increase in number taking up the digital skills

programme.

Status:

Underway

The Department continues to be in contact with the Broadband Officers and recently

provided them with copies of the newly designed “Digital Skills for Citizens” promotional

leaflets for distribution within their extensive community networks.

Since January 2019, over 11,000 people have been in receipt of Digital Skills training, which

is an increase of 30% on the number of people trained over the same period in 2018.

Action 35

Telcos to support the promotion of compliant mobile repeaters to improve mobile

phone coverage in energy efficient buildings and those in areas of poor mobile

phone coverage.

Timeline

Quarterly Reporting

from Q2

Timeline Status

Underway

Lead Body

Ibec

Supporting Bodies

Telcos/ComReg


Benchmark and tracking of awareness of repeaters by

consumers who may benefit from their use via ComReg’s

consumer mobile experience survey.

Status:

Underway

Page | 20

The telcos suggest that the information resource referred to in Action 5 provides consumers

with a link to the ComReg list of suppliers for mobile repeaters as a way to promote the use

of compliant mobile repeaters (however, telcos note that the cost of compliant mobile

repeaters remains prohibitive for most consumers).

Page | 21

3. Topical Discussion

3.1. Introduction

It is essential that the Taskforce remains dynamic and responsive to new developments in the

sector. This year, the format of the Taskforce has been refreshed, with a wider array of

stakeholders invited to participate in quarterly thematic sessions, where emerging trends in

the digital sphere are debated.

This new Taskforce format now affords a greater range of stakeholders the opportunity to feed

into the decision-making process, ensuring that telecommunications policy remains fair,

proactive and future-focused.

3.2. Update on Q2

The topical discussion held at the Q2 meeting addressed the Internet of Things, its

development and deployment and the impact of this new technology on varied areas, from

farming and agriculture to smart cities.

On foot of this discussion, an action was suggested and its progress is detailed below.

Action: DRCD will invite representatives of VT at an upcoming Telecommunication

Action Group (TAG) meeting, attended by all Broadband Officers, to give them a

presentation on their Sigfox technology.

Update: DRCD invited VT to take part in the September TAG in Nenagh, Co. Tipperary.

Will Ferguson gave a comprehensive presentation to all in attendance and highlighted the

different uses of their Sigfox technology. Examples tailored to the audience, such as

connected defibrillators and farming assets tracking, were presented and demonstrated

how the Internet of Things can improve the lives of all members of local communities.

BBOs were provided with VT’s contact details to enable further engagement if required.

3.3. Telecommunication Advertising Guidelines

The Advertising Standards Authority for Ireland (ASAI) recently issued new Guidelines relating

to the advertising of mobile phone and broadband services. These new Guidelines were

developed on foot of an action arising from the Mobile Phone and Broadband Taskforce.

The Guidelines complement the existing ASAI Code in ensuring that certain marketing terms

used by telecommunications operators convey clear meanings that are not misleading to

consumers. The Guidelines came into effect on 1 September and operators were given a 3

month period to implement them.

Page | 22

In keeping with this year’s revamped model, the second session of the Taskforce meeting saw

a wider selection of stakeholders convened to discuss the new Guidelines, their

implementation, the potential implications for industry and the next steps for all involved.

In addition to the Taskforce members, attendees for the topical discussion included

representatives of TII (Ibec), representatives from a wide range of service providers and the

ASAI.

Two presentations were given, after which Minister Canney presided over a frank discussion.

P R E S E N T AT I O N S

Ms Orla Twomey, CEO of the Advertising Standards Authority for Ireland

Ms Twomey gave a detailed presentation on the newly issued Telecommunication Guidelines.

ASAI stated that they are happy to engage with the telcos at any stage of the process.

A few operators have met with the ASAI already to present the progress made on complying

with the new guidelines, in order to confirm that they are taking the right approach and will

therefore meet the implementation deadline of 1 December.

ASAI specified that they will carry out ad-hoc monitoring of implementation.

ASAI mentioned that they are already working on the second phase of the Guidelines, which

will focus on the term ‘unlimited’. ASAI has already started engaging with telcos on the matter.

This next phase will complete in Q1/Q2 2020.

ASAI also highlighted that the use of ‘unlimited’ in advertising is often a cause for concern for

consumers.

Mr Torlach Denihan, Director of Telecommunications Industry Ireland, IBEC, speaking on behalf of industry.

Mr Denihan highlighted the very good engagement that industry has had with the ASAI since

May, when the telcos were consulted on the draft Guidelines.

He explained that telecoms operators are also working on the content that will appear on a

common resources webpage that will appear on all telcos websites. Two pages are envisaged,

one for fixed and one for mobile technology. Mr Denihan also stated that this common resource

page will include a link to ComReg Consumers’ Rights Information’s page.

The common webpage will have information relating to, for example: mobile coverage,

differences in networks (2G-4G), short non-technical descriptions of the different technologies,

impacting factors of poor service etc.

Page | 23

Industry is close to completing the work on the common webpage and will share their review

with ComReg and ASAI before publication.

All telcos welcomed the ASAI Telecommunication Guidelines and agreed that they were a

very helpful tool.

It was however noted that some metrics were more difficult to measure than others and for

this reason, advertising would not mention them to avoid breaching the Guidelines (i.e. mobile

speed claims)

D I S C U S S I O N

Key points discussed included the following:

ComReg welcomed the ASAI Guidelines, including the upcoming work on the use of

the word ‘unlimited’ in advertising.

It was also mentioned that due to the nature of the technologies involved and their fast

moving progression, the Guidelines would need to be reviewed frequently to keep

pace with market evolution.

The ComReg Outdoor Coverage Map was seen by all as a very positive development

and a great tool for consumers. The upcoming version of the Map as a mobile App

was also welcomed.

The question of whether the new Guidelines would have an impact on competition

between telcos was raised. According to Industry, it won’t have a negative impact and

competition should remain as it is.

Industry stated and agreed that any guidance that creates clarity within the market,

such as the ASAI Guidelines, forms the basis of genuine competition and affords all

operators the opportunity to compete on a level playing field.

Telcos have met with ASAI to discuss their current work in relation to the new

Guidelines and ensure they are on the right track with their new approach to

advertising.

It was also suggested that further engagement between telcos and the ASAI would be

needed on 5G; ASAI welcomed the suggestion.

Mr Denihan, on behalf of Industry, stated that Ibec is very supportive of retaining the

Taskforce and values the opportunity to engage with stakeholders that the Taskforce

provides.

The Minister thanked ASAI, Ibec and all telcos for the work that they are all doing to

ensure that consumers are given accurate and helpful information through advertising.

The Minister also praised the group on their strong collaboration to advance this

action.

Page | 24

4. Glossary

ASAI Advertising Standards Authority for Ireland

The independent self-regulatory body set up and financed by the

advertising industry and committed, in the public interest, to promoting

the highest standards of marketing communications, that is,

advertising, promotional marketing and direct marketing.

www.asai.ie

CCMA County and City Management Association

The “representative voice” of the local government management

network. Its members are Chief Executives of the County and City

Councils and the Assistant Chief Executives of Dublin City Council.

www.lgma.ie/en/CCMA

ComReg Commission for Communications Regulation

The statutory body responsible for the regulation of the electronic

communications sector (telecommunications, radio communications,

broadcasting transmission and premium rate services) and the postal

sector.

www.comreg.ie

DCCAE Department of Communications, Climate Action and Environment

www.dccae.gov.ie

DHPLG Department of Housing, Planning and Local Government

www.housing.gov.ie

DIP Digital Innovation Programme

The Digital Innovation Programme was launched in 2018 by the

Department of Rural and Community Development with the aim of

supporting digital development in Local Authority areas for the benefit

of communities.

DRCD Department of Rural and Community Development

www.drcd.gov.ie

DTTAS Department of Transport, Tourism and Sport

www.dttas.ie

ESB Networks Electricity Supply Board

www.esbnetworks.ie

GIS Geographic Information System

System designed to capture, store, manipulate, analyse, manage, and

present spatial or geographic data.

Green Book Guidance on the Potential Location of Overground

Telecommunications Infrastructure on Public Roads is designed to

address the engineering appropriateness of siting telecommunications

http://www.asai.ie/

http://www.lgma.ie/en/CCMA

http://www.comreg.ie/

http://www.dccae.gov.ie/

http://www.housing.gov.ie/

http://www.drcd.gov.ie/

http://www.dttas.ie/

http://www.esbnetworks.ie/

Page | 25

equipment on the roads network. The Green Book can be found on the

DTTAS website at: www.dttas.ie

Ibec Ibec is Ireland's largest lobby group representing Irish business both

domestically and internationally. Ibec and its trade associations lobby

government, policy makers and other key stakeholders nationally and

internationally to shape business conditions and drive economic

growth.

www.ibec.ie

JULA Joint Utilities Local Authority Users Forum

LAs Local Authorities

LGMA Local Government Management Agency

A state agency of DHPLG established to provide a range of services to

the Local Government Sector in support of co-ordinated and cost

effective delivery of Local Government services and policy

www.lgma.ie

LTI Long Term Impact

LUTS

Committee

Land Use and Transportation Committee

MRL MapRoad Roadworks Licensing is the new national system for the

management and processing of roadworks licence applications.

NBP National Broadband Plan

A Government-wide initiative to deliver high-speed broadband services

to all businesses and households in Ireland. The NBP defines high-

speed broadband as a minimum speed of 30Mbps download and

6Mbps upload. This is being achieved through a combination of

commercial investment by the telecommunications sector and a State

Intervention in those areas where commercial providers acting alone

will not provide this essential service. For more information, visit

www.broadband.gov.ie

OPW Office of Public Works

www.opw.ie

Purple Book The Guidelines for Managing Openings in Public Roads set out a

summary of the legal framework relating to powers of road authorities,

various statutory bodies and private individuals in opening or forming

openings in public roads in Ireland. The document prescribes

standards in respect of the work of forming openings, backfilling and

the reinstatement of road surfaces and the associated materials to be

used on all roads other than National Roads. Furthermore the

document prescribes procedures and requirements in relation to the

use of MRL and its use for all road openings in public roads other than


http://www.ibec.ie/

http://www.lgma.ie/

http://www.broadband.gov.ie/

http://www.opw.ie/

Page | 26

those carried out by a road authority. The Purple Book can be found

on the DTTAS website at: www.dttas.ie

RMO Road Management Office

A local authority shared service to develop and provide supports to

roads authorities in the development of best practice and supporting

ICT tools for road pavement management and road licensing.

www.rmo.ie

TAG Telecommunication Action Group

Monthly meetings organised by DRCD attended by all Broadband

Officers providing an opportunity for networking and the dissemination

of information.

Telcos Telecommunications Operators

TII Transport Infrastructure Ireland

TII's primary function is to provide an integrated approach to the future

development and operation of the national roads network and light rail

infrastructure throughout Ireland.

www.tii.ie

TII (Ibec) Telecommunications Industry Ireland

The Ibec representative body for leading industry and associated

interest groups in the field of electronic communications. TII (Ibec)

represents companies involved in fixed, mobile, wireless, fixed

wireless, satellite and cable based service provisions, outsourcing and

internet service provision.

www.ibectii.ie


http://www.rmo.ie/

http://www.tii.ie/

http://www.ibectii.ie/

mobile phone & broadband taskforce quarterly progress report€¦ · mobile phone &...

Documents