mobile retail summit 2013 london - looking behind the qrcode

pbSmart™ Essentials

LOOKING BEYOND THE

QR CODE

Rules for success

Barbara MorettiSMB Digital Services Manager

1



The growth of QR

Codes: Mobile

• 50.3% of the

population own a

smartphone

• Mobile internet

usage is expected to

overtake desktop

internet usage by

2014

• It's predicted that

10.5m internet users

will be purchasing

products via their

mobile by 2015

2



Inspiration: John

Lewis

• QR codes extended

its click and collect

service and made

Christmas shopping

even more

convenient for

customers

• Top products

displayed in the shop

window, each with a

QR code

• Scan the code,

purchase and collect

from the store the

next day

3



Inspiration:

Walmart

• Walmart Scan & Go

service

• Use iPhones to scan

own products while

shopping

• Pay at self-checkout

register

4



Current barriers

• Customer

awareness

• Retailer adoption

• Access to

technology

5


Brands2Life4th Floor111 Buckingham Palace RoadLondon SW1W 0SRT: +44 (0)20 7592 1200F: +44 (0)20 7592 1201E: [email protected]/brands2life

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mobile retail summit 2013 london - looking behind the qrcode

Technology