Mobile SDLC with Multi-Tiered CommunityRan Hak lay | Genera l Manager , I s rae l | App lause

3,000+CUSTOMERS

2

A P P L A U S E BY T H E N U M B E R S

75,000+B U I L D S T E S T E D

150,000+P R O F E S S I O N A L T E S T E R S

500 Million+A P P S T O R E

R E V I E W S C R A W L E D

MORE THAN 1.5 MILLIONI N - T H E - W I L D I S S U E S R E P O R T E D B Y T E S T E R S

I T I S A L L A BO U T T H E U S E R

3

N U M B E R S A R E G R O W I N G E X P O N E N T I A L LY

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013E 2014E 2015E 2016E 2017E 2018E0

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

7,000,000,000

8,000,000,000

9,000,000,000

10,000,000,000

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Personal Computers (Desktop And Notebook)

Smartphones

SmartphonesSmartphonesSmartphonesSmartphonesSmartphonesSmartphonesSmartphones

SmartphonesSmartphones

SmartphonesSmartphones

SmartphonesSmartphones

SmartphonesTablets

Tablets TabletsTablets Tablets Tablets

TabletsTablets

TabletsTablets

Tablets

Tablets

Tablets

TabletsTablets

Smart TVs

Connected/Smart TVsConnected/Smart TVsConnected/Smart TVsConnected/Smart TVsConnected/Smart TVs

Connected/Smart TVsConnected/Smart TVs

Connected/Smart TVs

Connected/Smart TVs

Connected/Smart TVs

Connected/Smart TVs

Connected/Smart TVs

Connected/Smart TVs

Connected/Smart TVs

Wearables

Wearables WearablesWearables Wearables Wearables

WearablesWearables

Wearables

Wearables

Wearables

Wearables

Wearables

Wearables

Wearables

Global Internet Device Installed Base Forecast

# O

f Dev

ices

(In

Mill

ions

)

E N G AG I N G U S E R S V I A 4 T I E R S O F C O M M U N I T Y

Experts

Beta

Testers

End Users

PUBL IC COMMUNIT IES – L IM ITED (OR NO) D IALOG

BetaEnd Users

FEEDBACKMONITORING

MONITORINGANALYTICSBENCHMARKING

SDLC

PROFESS IONAL COMMUNIT IES – EXTENS IVE D IALOG

Experts

Testers

UX CONSULTINGSECURITYLOADAUTOMATION

FUNCTIONALLOCALIZATIONUSABILITYFEEDBACK

SDLC

End Users

INTERACT ION

ExpertsBeta

Testers End Users

SDLC

COMPANIES THAT PRACT ICE THE IR OWN COMMUNIT IES

APPLAUSE 360˚ - EFFECT IVELY ENGAGING CONNUMNITY TO SDLC

Experts

Beta

Testers

End Users

SECURITY, LOAD, UX CONSULTINGDOCUMENTATION, MOBILE AUTOMATION

FUNCITONAL, LOCALIZATION, USABILITYFEEDBACK, TEST SDK

MBM – MOBILE BETA MANAGEMENTSDK + SAAS

APPLAUSE ANALYTICSPRODUCTION SDK