mobile sector

8/6/2019 Mobile Sector

http://slidepdf.com/reader/full/mobile-sector 1/30

Presentation on

CONSUMER ELECTRONICS(Handsets)



Presented by

� Umesh Gathibandhe

� Sumit Bhagwat

� Sonuram Kulmethe

� Soniya Jadaji

� Rakesh Sikdar

� Rahul Shambharkar

� Nilaya Bhange

� Heena



Introduction

Mobile phone: Definition

History of mobile phones

Pioneers of the cell phone

Analog cellular telephony (1G)

Digital mobile communication (2G)

Wideband mobile communication (3G)

Broadband Fourth generation (4G)

CDMA

GSM



�A mobile phone (also called mobile, cellular phone, cell phone or hand phone) is an electronic

device used for full duplex two-way radio telecommunications over a cellular network of basestations known as cell sites.

�Mobile phones differ from cordless telephones

About sector

�Indias consumer electronics devices market, defined as the addressable market for computing

devices, mobile handsets and AV products

�The Mobile phone sales have touched a new high ever since the introduction of technologies

�Mobile Stores in India offer competitive prices to suit all the pocket needs along with farfetched

facilities

�As a promotional tool, the leaders in the field like Motorola, Nokia, Samsung, Sony Ericsson, LG,

Vodafone, have special 'Mobile phones coming soon' sections. They also make regular market

surveys to keep the Mobile Phone Prices in India affordable to the mass consumers (mainly the

middle class) and luring to the luxury consumers (mainly the elite).



History

� The first handheld cellular phone was

demonstrated by Martin Cooper of

Motorola in 1973, using a handset

weighing in at two kilos.

� In the year 1990, 12.4 million people

worldwide had cellular subscriptions.

By the end of 2009, only 20 years later,

the number of mobile cellular

subscriptions worldwide reached

approximately 4.6 billion, 370 times the1990 number, penetrating the

developing economies and reaching

the bottom of the economic pyramid.

Martin Cooper demonstrating

the first portable

cellular

telephone.



GSM

� GSM (Global System for Mobile Communications: originally from Groupe Spécial

Mobile) is the most popular standard for mobile telephony systems in the world.

� GSM is used by over 1.5 billion people across more than 212 countries and

territories.

� GSM differs from its predecessor technologies in that both signaling and speech

channels are digital

� GSM is considered a second generation (2G) mobile phone system.

� GSM also pioneered low-cost implementation of the short message service (SMS)

� One of the key features of GSM is the Subscriber Identity Module, commonly

known as a SIM card.



CDMA

� CDMA phone uses a digital wireless technology,

which results in greater bandwidth capacity for

convenient roaming with the phone.� CDMA phone have a service provider locked

with the phone.

� Major players in this race of CDMA phone areTata Indicom, Reliance, MTNL, and BSNL.



�T

he Finnish handset maker Nokia retained its No.1 spot� A market share of 36.3 per cent in terms of units shipped.

� India is the second largest market for the company globally.

� Started its India operations in 1995, offer over 40 handsets.

� Nokia has research and development facilities in Bangaloreand Mumbai, a manufacturing plant in Chennai and a designstudio in Bangalore.

� Manpower strength increasing from 450 people in the year2004 to over 15000 employees in March 2008 (including

Nokia Siemens Networks).� Launched 22 devices during FY 2009-10

� 45% of its 2 lakh retail outlets are in the rural areas

� Crossed production of 350 mn handsets in April 2010



Samsung

� The Korean electronic giant Samsung has

retained the No. 2 position with a market

share of 8.2 per cent in terms of units shipped,

and 17.40 % share in terms of sales.

� Samsung offers 50 handset models in India.



Micromax as emerging player in

Indian market.� The New Delhi-based company

� Sells more than one million handsets a month in India's fast-

growing mobile market only two years after starting

operations.� Micromax, whose phones start at 26 dollars, has a 4.1%

share by revenue.

� It sells in Sri Lanka, Bangladesh and Nepal and hopes to

expand to the Middle East, Africa and Latin America.

� About 80 per cent of companies' sales is driven by rural

India



DATA ANALYSIS

N i

36

S m

8

5

8Mi m x

1

47

M t In t ms of unit s ipp d

Q2 ,2010

S :- IDC



Source:- Business Standerd,22 june 10

Market Share in terms of sales for 2009-10



Source:- Business Standerd,22 june 10



Foreign Direct Investment (FDI)

� In telecom manufacturing sector 100% FDI is permitted under automatic

route.

� Inflow of FDI into Indias telecom sector during April 2000 to Feb. 2010 was

about Rs 405,460 million. Also, more than 8 per cent of the approved FDI inthe country is related to the telecom sector

� Mobile handsets account for 26 % of the total telecom equipment industry

in India.



Important figures w.r.t Sales� 652.42 million mobile phone connections (as of July 2010)

� The shipments of mobile handsets in India grew by 6.3 per cent (QoQ) in

the, second quarter of 2010, ending June 30

� Mobile phone sales in India touch 38.63 m units in Q2, 2010 ( Source IDC)

� The mobile handset market grew 4.2 per cent by revenue during FY 2009-

10 compared to 7.9 per cent in 2008-09.

� Around 108 million mobile phones were sold in the country during 2009-

10, adding up to Rs 27,000 crore sales, up from Rs 25,910 crore the

previous year.



Some facts and figures

Number of telecom (mobile and landlines) subscribers: 688 million (as on 31.7.10)

Number of cellular (GSM, CDMA and WLL-Fixed) subscribers: 652 m (as on 31.7.10)

Number of GSM cellular subscribers: 444 m (as on 31.5.10)

Number of CDMA cellular subscribers: 155 m (as on 31.12.09)

Overall teledensity: ca 568/1000 inhabitants (as on 30.6.10)

Telecom equipment production (2007-08): Rs. 954 bn

Mobile handset market (2009): estimate Rs. 300 bn

Mobile handsets account for 26 % of the total telecom equipment industry in India.



Performance of telecom equipment

manufacturing sector

Year Production Export

2002-03 14400 402

2003-0414000

250

2004-05 16090 400

2005-06 17833 1500

2006-07 23656 1898

2007-08 41270 8131

2008-09 48800 11000

2009-1050000

(projected @ 18%)

13500

(projected @ 25%)

Rs In crore

Source:- www.trai.gov.in



Fig : India Mobile Handsets Market: New Vendor Contribution to Shipments, Q1 '08 to Q4 '09



Akai Mobile phones make an entry in Indian

market 10 new models Latest News

� Akai India announced its entry in the Indian Mobile market

with the launch of 10 new mobile handsets with prices

ranging from Rs.1800 to Rs.8000.

� The price and range will appeal to consumers across all

segments, mainly youth and will be available across 8000

retail outlets in India. By September end, Akai India plans to

take the count to 20,000.

� Rs. 700 billion mobile handset market in the coming years.

� The company will have a centre to repair mobile chip in

Gurgaon, with an investment of about Rs. 5 crore to Rs. 10

crore.



SWOT ANALYSIS

Strengths

� New product concept to rollout in five months

� Catching the pulse of the consumer, offering good designs &understanding Emotions.

� Different models at different price points.

� Heavy investment in technology, product design, and humanresources.

� Not only a tool for business but being an item of everydayconvenience.

� Focus on innovative products for the high-end market.



Opportunities

� Distinguish service from competitors.

� Offer product variations.� Demand for cell phones driven by the service providers orcarriers.

� Tie up with service providers.

� Lowering the price of a phone by just $20 in many countries

could increase its affordability by 43%.� Building a worldwide supplier network .

� Feature-loaded phones to act as an offset.



Opportunities in the sector

� There are excellent opportunities to domestic and foreign investors in the

manufacturing sector. The last two years saw many renowned telecom

companies setting up their manufacturing base in India.

� Ericsson set up GSM Radio Base Station Manufacturing facility in Jaipur.

� Elcoteq set up handset manufacturing facilities in Bangalore.� Nokia and Nokia Siemens Networks have set up their manufacturing plant

in Chennai.

� LG Electronics set up plant of manufacturing GSM mobile phones near

Pune.

� Ericsson launched their R&D Centre in Chennai. Flextronics set up an SEZin Chennai.

� Other major companies like Foxconn, Aspcom, Solectron etc have decided

to set up their manufacturing bases in India.



Career Opportunity

� Engineers in R&D centre.

� MBAs in service sector in new emerging companies.

� Marketing executives.

� Manufacturing Units.

� International Business(Supply chain management).

mobile sector

Documents