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• Mobile SEO in 2015• SEO Challenges in 2015• How to do SMO in 2015 ?

: By Piyush Yadav

ARE YOU LOOKING FOR THE BEST MOBILE SEO STRATEGY

2015? 

MOBILE SEO IN 2015

Optimize for mobile searchFocus on a variety of keywordsDon’t ignore social mediaDitch Complicated UX and URLDon’t sweat the small stuffLong tail SEO still mattersPair up with PR

Explanation

MOBILE SEO OPTIMIZATION In Mobile SEO Optimization is now easy to

understand because Google already launched its update for mobile friendly websites on Mobile search. 21st April 2015

WHY IS MOBILE SO IMPORTANT TO GOOGLE?

Over the recent years, it has become obvious that the multi-screen Web will be the future (that is, the average Internet surfer will use several devices to complete a goal).

For Google, nearly 50% of all traffic is now mobile

This holiday season, 22.5% of all online sales were conducted on mobile devices

Over 80% of Americans second-screen using smartphones/tablets while watching TV

90% of users move between devices to accomplish a goal (which is mostly shopping)

IS MOBILE-FRIENDLINESS AFFECTING GOOGLE RANKING

YET? No doubt, Google is deeply invested in motivating webmasters

to step up their mobile optimization efforts. Google now labels mobile-optimized sites "mobile-

friendly" in mobile SERPs.

"Mobile-friendly" sites get a slight ranking boost (Google is believed to be testing this now)

Google said they were ready to downgrade sites misconfigured for smartphones

GET A MOBILE PLAN TODAY — LEAVE YOUR COMPETITION BEHIND TOMORROW!

Get Google’s mobile-friendly label Most companies prefer responsive or dynamically served sites Most mobile sites use the same navigation symbols

Google’s also makings its resources more user friendly

1/5 STEPS TO MAKING YOUR SITE MOBILE-FRIENDLY

1. If Your site fails the mobile-friendliness testQuite often, the reasons for this are:- Text too small to read- Links too close together- Mobile viewport not set 

2/5 STEPS TO MAKING YOUR SITE MOBILE-FRIENDLY

2. Choose your mobile solution (if you don't have one yet)When you decide on a long-term mobile plan, there are several options you get.

*Responsive web design(recommended by Google)The same website is served on all devices, but the page adapts its layout to each device.

*Dynamic servingThe user's device is detected and one is presented with a custom page created specifically for that device.

*A separate site for mobile usersMobile users are redirected to another, mobile-specific URL. Tablet users are shown the desktop site.

*A mobile appA separate application is created for mobile users. This option is often used in combination with any of the above.

3/5 STEPS TO MAKING YOUR SITE MOBILE-FRIENDLY

3. Adhere to mobile optimization best practicesRemember the "mobile-friendly" label that appears in mobile SERPs? For your website to be eligible for it, it has to meet the following criteria (as detected by Googlebot):

1. Your site avoids software not common on mobile, like Flash

2. You use text that's readable without zooming3. Your page sizes content to the screen so users

don't have to scroll horizontally4. You place links far enough apart to aid tapping

4/5 STEPS TO MAKING YOUR SITE MOBILE-FRIENDLY

4. Avoid these mobile design mistakesOnce you've chosen the solution that best suits your goals and budget, here are some common mobile optimization mistakes to avoid.

1. Do not block JavaScript, CSS or image files

2. Avoid putting up unplayable content

3. Set up your redirects properly

4. Watch out for mobile-only 404s

5. Don't push users to download your app aggressively

6. Check for irrelevant cross-links

7. Make sure your page isn't too slow

5/5 STEPS TO MAKING YOUR SITE MOBILE-FRIENDLY

5. Use these tools to improve your mobile rank  Mobile SEO basics

Mobile-focused keyword researchPerhaps you should use slightly different keywords for your mobile site/app than you use for your desktop site? Head to Google's Keyword Planner and choose the Mobile trends view to find out: Add mobile URLs to your Sitemap

In order to indicate that some of your URLs serve mobile web content, particular syntax should be used. Please note that URLs serving multiple markup languages can be listed in a single Sitemap. After you add your mobile content, submit your Sitemap to Google as usual.

Track organic rankings in mobile SERPsDid you know Rank Tracker could track organic rankings of your site in major mobile search engines? Because the majority of mobile search activity occurs on Google anyway (yes, even on the iOS), this is often more than enough to get an idea of your site's standing in organic mobile SERPs:

SEO CHALLENGES IN 2015

1. Recalibrating your keyword strategy: Semantic search has overtaken keyword search

2. Optimizing properly for local SEO

3. Shifting your mindset from link building to relationship building

4. Figuring out how to attract citations and mentions

5. Readjusting to the mobile-first mentality

HOW TO DO SMO IN 2015 ? Make sure everyone is on board.

When creating a social media marketing strategy everyone from the CEO, the marketing & advertising team and all upper and middle management should be included in the decision-making process that will result in a company’s social media marketing strategy. Choose Platforms Wisely – Keep It Simple

“Visit our YouTube channel to view our how-to-do-it-yourself videos!”

“Visit our Instagram page to view current photos of our current projects and staff members!”

“Visit our Facebook Fanpage page for special coupons, offers and contests!”

HOW TO DO SMO IN 2015 ? Create Short-term & Long-term Goals1. Increase website traffic2. Advertise events3. Increase user engagement to build online

relationships4. Increase online awareness to increase sales5. Develop online buzz for a new product6. Obtain feedback from online users to

improve customer service

HOW TO DO SMO IN 2015 ?

Create Influential ContentJust posting status updates is not enough to get people to “like” or “follow” your business. You must create content that will INFLUENCE online users to want to follow your business; as well as content that keeps them “coming back for more”. Your social media networks should do more than just advertise your business and sell your products.

“IN 2015, YOUR JOB AS AN SEO ISN’T ACTUALLY SEO” – READ MY NEXT PPT

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By Piyush Yadav

Thanks for Everything