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Date: Author: Good Practices to Maximize your Mobile SEO by Aleyda Solis, SEER Interactive, @aleyda Tweet with Mozinar attendees: #mozinar Technical problems or feedback: Please email [email protected]

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Page 1: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Date:

Author:

Good Practices to Maximize your Mobile SEO

by Aleyda Solis, SEER Interactive, @aleyda

Tweet with Mozinar attendees: #mozinar

Technical problems or feedback:

Please email [email protected]

Page 2: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

2Aleyda Solis / @aleyda

Mobile Search has Exploded

Page 3: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

3Aleyda Solis / @aleyda

Mobile Search has Exploded

Take a Lookhttp://www.themobileplaybook.com/

Page 4: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

4Aleyda Solis / @aleyda

Google even Introduced a Smartphone GoogleBot

Page 5: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

5Aleyda Solis / @aleyda

Google even Introduced a Smartphone GoogleBot

Check it http://googlewebmastercentral.blogspot.com/2011/12/introducing-smartphone-googlebot-

mobile.html

Page 6: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

6Aleyda Solis / @aleyda

All the “Important” Sites are Going Mobile

Page 7: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

7Aleyda Solis / @aleyda

Mobile Optimization is a Need

Page 8: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

8Aleyda Solis / @aleyda

Mobile Optimization is a Need

Users say ithttp://www.themobileplaybook.com/

Page 9: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

9Aleyda Solis / @aleyda

Google Launched Guidelines to Optimize for Mobile

Page 10: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

10Aleyda Solis / @aleyda

Read Themhttps://developers.google.com/webmasters/

smartphone-sites/

Google Launched Guidelines to Optimize for Mobile

Page 11: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

11Aleyda Solis / @aleyda

But You’re Not Sure How to Do it

Page 12: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

12Aleyda Solis / @aleyda

It’s Like a HUGE Wave

Page 13: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

13Aleyda Solis / @aleyda

That Everybody is Trying to Ride

Page 14: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

14Aleyda Solis / @aleyda

…but not Many Know How to Do it Well

Page 15: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

15Aleyda Solis / @aleyda

Don’t Worry Though

Page 16: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

16Aleyda Solis / @aleyda

I will Teach You How to Surf Mobile Webs

Page 17: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

17Aleyda Solis / @aleyda

You need to Start with a Surf Mobile SEO Analysis

Page 18: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

18Aleyda Solis / @aleyda

1. Learn from Your Current Mobile Users

Page 19: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

19Aleyda Solis / @aleyda

Use your Google Analytics

Page 20: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

20Aleyda Solis / @aleyda

Use your Google Analytics

Go tohttp://www.google.com/analytics/

Page 21: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

21Aleyda Solis / @aleyda

Choose the Mobile Advanced Segments

Page 22: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

22Aleyda Solis / @aleyda

Verify Your Mobile Traffic Volume & Trend

Page 23: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

23Aleyda Solis / @aleyda

Verify Your Mobile Traffic Volume & Trend

Compare your (Volumes & Trends) of (Traffic & Conversions)

from(Mobile, Mobile Organic, Desktop & Desktop

Organic)

Page 24: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

24Aleyda Solis / @aleyda

Go to Audience > Mobile > Devices

Page 25: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

25Aleyda Solis / @aleyda

Verify Your Visitors Mobile Devices

Page 26: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

26Aleyda Solis / @aleyda

Verify Your Visitors Mobile Devices

Compare your (Volume & Trends) of (Devices) from

(Mobile Organic & General Mobile Users).

Page 27: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

27Aleyda Solis / @aleyda

Go to Traffic Sources > Search > Organic

Page 28: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

28Aleyda Solis / @aleyda

Verify Your Organic Mobile Keywords & Pages

Page 29: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

29Aleyda Solis / @aleyda

Verify Your Organic Mobile Keywords & Pages

Compare your Organic (Keywords & Landing Pages) from

(Mobile & Desktop).

Page 30: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

30Aleyda Solis / @aleyda

2. Check Your Current Mobile Site

Experience

Page 31: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

31Aleyda Solis / @aleyda

Go to a Mobile Emulator

Page 32: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

32Aleyda Solis / @aleyda

Go to a Mobile Emulator

You can use http://www.opera.com/developer/tools/mobile/

or http://www.mobilephoneemulator.com

Page 33: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

33Aleyda Solis / @aleyda

Verify the Visibility & Usability of your Content

Page 34: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

34Aleyda Solis / @aleyda

Verify the Visibility & Usability of your Content

Is all your content (Text, Menu, Images, Videos) correctly (Displayed & Working).

Page 35: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

35Aleyda Solis / @aleyda

3. Verify your Mobile Search Behavior

Page 36: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

36Aleyda Solis / @aleyda

Use your Google Webmaster Tools

Page 37: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

37Aleyda Solis / @aleyda

Use your Google Webmaster Tools

Visitwww.google.com/webmasters/tools/

Page 38: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

38Aleyda Solis / @aleyda

Go to Traffic > Search Queries > Mobile

Page 39: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

39Aleyda Solis / @aleyda

Verify Queries & Pages Mobile Search Visibility

Page 40: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

40Aleyda Solis / @aleyda

Verify Queries & Pages Mobile Search Visibility

Compare your (Top Queries & Top Pages) from (Mobile & Web) search results.

Page 41: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

41Aleyda Solis / @aleyda

Go to Health > Crawl Errors > Mobile

Page 42: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

42Aleyda Solis / @aleyda

Identify Mobile Crawl Issues

Page 43: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

43Aleyda Solis / @aleyda

Go to Health > Fetch as Google > Mobile

Page 44: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

44Aleyda Solis / @aleyda

Verify how Googlebot Mobile Access to your Pages

Page 45: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

45Aleyda Solis / @aleyda

Install ScreamingFrog SEO Spider Tool

Page 46: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

46Aleyda Solis / @aleyda

Install ScreamingFrog SEO Spider Tool

Download it from http://www.screamingfrog.co.uk/seo-spider/

Page 47: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

47Aleyda Solis / @aleyda

Configure it to Crawl as Googlebot Mobile

Page 48: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

48Aleyda Solis / @aleyda

Configure it to Crawl as Googlebot Mobile

Check the different Google Crawlershttp://support.google.com/webmasters/bin/

answer.py?hl=en&answer=1061943

Page 49: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

49Aleyda Solis / @aleyda

Check how Googlebot Mobile Crawls your Site

Page 50: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

50Aleyda Solis / @aleyda

Install the User Agent Switcher Firefox Add-On

Page 51: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

51Aleyda Solis / @aleyda

Install the User Agent Switcher Firefox Add-On

Download it from https://addons.mozilla.org/en-US/firefox/

addon/user-agent-switcher/

Page 52: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

52Aleyda Solis / @aleyda

Verify your Mobile & Desktop Search Results

Page 53: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

53Aleyda Solis / @aleyda

Compare your (Titles, Descriptions, URLs, Snippets, Competitors)

from (Mobile, Tablet & Web) search results.

Verify your Mobile & Desktop Search Results

Page 54: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

54Aleyda Solis / @aleyda

Install the SEOmoz SEO Toolbar

Page 55: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

55Aleyda Solis / @aleyda

Install the SEOmoz SEO Toolbar

Download it from http://www.seomoz.org/seo-toolbar

Page 56: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

56Aleyda Solis / @aleyda

Identify the popularity of your Mobile Ranking Pages

Page 57: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

57Aleyda Solis / @aleyda

Identify the popularity of your Mobile Ranking Pages

Compare your (Domain, Page Authority & External Links)

With your Mobile Ranking Competitors

Page 58: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

58Aleyda Solis / @aleyda

Use Open Site Explorer

Page 59: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

59Aleyda Solis / @aleyda

Use Open Site Explorer

Go tohttp://www.opensiteexplorer.org/

Page 60: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

60Aleyda Solis / @aleyda

Verify your Popularity and Competitors Link Metrics

Page 61: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

61Aleyda Solis / @aleyda

Verify your Popularity and Competitors Link Metrics

If your Competitors already have a Mobile site version,

Verify them here.

Page 62: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

62Aleyda Solis / @aleyda

Not Much? These are just your current site results

Page 63: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

63Aleyda Solis / @aleyda

Now It’s time to see What’s out There!

Page 64: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

64Aleyda Solis / @aleyda

4. Research your Mobile Industry

Audience

Page 65: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

65Aleyda Solis / @aleyda

Use Google’s Keyword Tool

Page 66: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

66Aleyda Solis / @aleyda

Use Google’s Keyword Tool

Go tohttps://adwords.google.com/o/KeywordTool

Page 67: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

67Aleyda Solis / @aleyda

Choose the Mobile Devices Filter

Page 68: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

68Aleyda Solis / @aleyda

Check Mobile Search Volume for Relevant Keywords

Page 69: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

69Aleyda Solis / @aleyda

Check Mobile Search Volume for Relevant Keywords

Use the Keywords Identified in your Site Analysis to obtain more ideas

Page 70: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

70Aleyda Solis / @aleyda

Pretty cool right? Let’s go for more!

Page 71: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

71Aleyda Solis / @aleyda

Use Keyword Tools Like SEMRush & SearchMetrics

Page 72: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

72Aleyda Solis / @aleyda

Use Keyword Tools Like SEMRush & SearchMetrics

Go to http://www.semrush.com/ or http://suite.searchmetrics.com/en/essentials

Page 73: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

73Aleyda Solis / @aleyda

Identify More Keyword Ideas from your Competitors

Page 74: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

74Aleyda Solis / @aleyda

Identify More Keyword Ideas from your Competitors

Verify the specific Mobile Search Volume for these potential Keywords with the Google

Keyword Tool

Page 75: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

75Aleyda Solis / @aleyda

Now you see all the Potential Mobile Waves?

Page 76: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

76Aleyda Solis / @aleyda

It’s time to Choose how to Ride Them

Page 77: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

77Aleyda Solis / @aleyda

5. Select the Best Mobile Site

Architecture

Page 78: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

78Aleyda Solis / @aleyda

All of them have Pros, Cons & SEO Best Practices

Page 79: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

79Aleyda Solis / @aleyda

Select the Most Suitable for You

Page 80: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

80Aleyda Solis / @aleyda

Validate with the previously identified information,

your content needs & technical capacity.

Select the Most Suitable for You

Page 81: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

81Aleyda Solis / @aleyda

Let’s Learn How to Make the Most Out of Them

Page 82: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

82Aleyda Solis / @aleyda

6. General Mobile SEO Recommendations

Page 83: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

83Aleyda Solis / @aleyda

Go to PageSpeed Insights

Page 84: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

84Aleyda Solis / @aleyda

Go to PageSpeed Insights

Visit https://developers.google.com/speed/pagespee

d/insights

Page 85: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

85Aleyda Solis / @aleyda

Optimize your Mobile Web Site Speed

Page 86: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

86Aleyda Solis / @aleyda

Optimize your Mobile Web Site Speed

Make sure that your Mobile Pages load fast. Take into consideration Mobile limited CPU capabilities and Mobile Networks round-trip

times.

Page 87: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

87Aleyda Solis / @aleyda

Follow the Speed Recommendations for Mobile

Page 88: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

88Aleyda Solis / @aleyda

Follow the Speed Recommendations for Mobile

Visit https://developers.google.com/speed/docs/best-

practices/mobile

Page 89: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

89Aleyda Solis / @aleyda

Make the Mobile Content Relevant for its Audience

Page 90: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

90Aleyda Solis / @aleyda

Make the Mobile Content Relevant for its Audience

Use your Mobile Search Keywords to Optimize and Prioritize your Mobile Content.

Page 91: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

91Aleyda Solis / @aleyda

Optimize the Structural Mobile Page Elements

Page 92: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

92Aleyda Solis / @aleyda

Optimize the Structural Mobile Page Elements

Titles, URLs, Meta Descriptions Should be Highly Relevant & Concise

Page 93: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

93Aleyda Solis / @aleyda

Validate how they’re shown in Mobile Results

Page 94: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

94Aleyda Solis / @aleyda

Remember to Keep Short Titles & Meta Descriptions.

Verify them with Mobile Emulators.

Validate how they’re shown in Mobile Results

Page 95: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

95Aleyda Solis / @aleyda

Give the Content a Meaning with Structured Data

Page 96: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

96Aleyda Solis / @aleyda

Give the Content a Meaning with Structured Data

Read http://support.google.com/webmasters/bin/ans

wer.py?hl=en&answer=99170 and Use

http://www.google.com/webmasters/tools/richsnippets

Page 97: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

97Aleyda Solis / @aleyda

If Local, create a Google+ for Business presence

Page 98: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

98Aleyda Solis / @aleyda

If Local, create a Google+ for Business presence

Visit http://www.google.com/+/business/

Page 99: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

99Aleyda Solis / @aleyda

Optimize your Mobile Interface with Consistency

Page 100: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

100Aleyda Solis / @aleyda

Optimize your Mobile Interface with Consistency

Beware of Flash & Non-Mobile Friendly Elements.

Follow These Usability Guidelines: http://www.nngroup.com/articles/optimizing-a-

screen-for-mobile-use/

Page 101: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

101Aleyda Solis / @aleyda

Easy Right? Now Let’s Learn about each Approach

Page 102: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

102Aleyda Solis / @aleyda

7. Responsive Web Design SEO

Guidelines

Page 103: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

103Aleyda Solis / @aleyda

Responsive Web Design Concept

Page 104: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

104Aleyda Solis / @aleyda

Responsive Web Design Concept

Is a Web Design approach that uses CSS3 Media Queries and a fluid grid to display a flexible

design that automatically adapts to the device.

Page 105: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

105Aleyda Solis / @aleyda

Responsive Web Design Concept

Page 106: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

106Aleyda Solis / @aleyda

Responsive Web Design Concept

Use http://mattkersley.com/responsive/ or http://responsive.victorcoulon.fr/

To Verify a Page Responsiveness

Page 107: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

107Aleyda Solis / @aleyda

Google Recommends Responsive for Smartphones

Page 108: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

108Aleyda Solis / @aleyda

Read ithttp://

googlewebmastercentral.blogspot.com.es/2012/06/recommendations-for-building-

smartphone.html

Google Recommends Responsive for Smartphones

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Good Practices to Maximize your Mobile SEO

109Aleyda Solis / @aleyda

Google Provides Recommendations for Responsive

Page 110: Mobile seo-mozinar-aleyda-solisv2-130212135814-phpapp02

Good Practices to Maximize your Mobile SEO

110Aleyda Solis / @aleyda

Google Provides Recommendations for Responsive

Check themhttp://

googlewebmastercentral.blogspot.com.es/2012/04/responsive-design-harnessing-power-

of.html

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Good Practices to Maximize your Mobile SEO

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Responsive Web Design has Pros & Cons

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Responsive Web Design has Pros & Cons

If you have the technical capacity and your content, offering & keywords for Mobile and

Desktop are very similar, this would be the best alternative for you.

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You can use Responsive Web Frameworks

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You can use Responsive Web Frameworks

Go to http://twitter.github.com/bootstrap/

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Or Responsive Web Templates for your CMS

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Or Responsive Web Templates for your CMS

Go to http://wordpress.org/extend/themes/ or your CMS Themes Gallery

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Good Practices to Maximize your Mobile SEO

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SEO Tip: Allow the Crawling of your Site Assets

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SEO Tip: Allow the Crawling of your Site Assets

Don’t Block CSS, Images, JS to Search Engines.

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SEO Tip: Effectively Use Javascript for Rendering

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SEO Tip: Effectively Use Javascript for Rendering

Check Google’s Recommendation https://developers.google.com/

webmasters/smartphone-sites/javascript

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Good Practices to Maximize your Mobile SEO

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SEO Tip: Verify More the Web Speed & Visualization

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Good Practices to Maximize your Mobile SEO

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SEO Tip: Verify More the Speed & Visualization

Since you will use the same pages for Mobile & Desktop it’s a must to validate

their loading times and visualization issues.

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Some Responsive Mobile Web Examples

vs

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vs

Good Practices to Maximize your Mobile SEO

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Some Responsive Mobile Web Examples

Other Responsive Sites are http://www.starbucks.com/, http://mashable.com/ and http://thenextweb.com/

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Not for you? Let’s see with Dynamic Serving

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8. Dynamic Serving SEO Guidelines

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Dynamic Serving Concept

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Dynamic Serving Concept

Your Web server responds with a different HTML in the same URL depending on the user agent

requesting the page: Mobile or Desktop

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Dynamic Serving Concept

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Dynamic Serving Concept

It’s the same URL but the HTML shown to Mobile users & Bots it’s different than the one

shown to Desktop users & Bots

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Dynamic Serving Pros & Cons

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Dynamic Serving Pros & Cons

If you cannot go Responsive due to the need of a highly differentiated offering for Mobile users or

Responsive technical restrictions, Dynamic Serving is the alternative.

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SEO Tip: Use the Vary HTTP header “User Agent”

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SEO Tip: Use the Vary HTTP header “User Agent”

Follow Google’s User-Agent Detection Recommendation

https://developers.google.com/webmasters/smartphone-sites/redirects

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Good Practices to Maximize your Mobile SEO

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SEO Tip: Effectively Detect and Serve User Agents

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Good Practices to Maximize your Mobile SEO

136Aleyda Solis / @aleyda

SEO Tip: Effectively Detect and Serve User Agents

Serve the same HTML to Users & Bots.

https://developers.google.com/webmasters/smartphone-sites/detecting-user-agents

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vs

Dynamic Serving Mobile Site Examples

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Dynamic Serving Mobile Site Examples

vsOther Dynamic Serving Sites are

http://www.zillow.com/, https://www.tumblr.com/ and http://edition.cnn.com/

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Still can’t see it? Check the Parallel Mobile Option

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9. Parallel Mobile Site SEO Guidelines

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Parallel Mobile Site Concept

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Parallel Mobile Site Concept

You create a specific mobile site structure with its own URLs, under an “m” subdomain,

targeting mobile users, redirecting users to their correct site version if necessary.

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Parallel Mobile Site Concept

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Parallel Mobile Site Concept

Show each Page Content through Two Different URLs, one for Mobile and another for Desktop.

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Parallel Mobile Site Concept

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Good Practices to Maximize your Mobile SEO

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Parallel Mobile Site Concept

If the Mobile URLs end-up ranking in the Desktop Results and viceversa, users & bots

should be 301-redirected to their correct page version

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Parallel Mobile Site Pros & Cons

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Good Practices to Maximize your Mobile SEO

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If you cannot Implement a Dynamic Serving Mobile Version due technical restrictions, then

your alternative is a Parallel Mobile Site.

Parallel Mobile Site Pros & Cons

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SEO Tip: Use Consistent URLs in an “m” Subdomain

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SEO Tip: Use Consistent URLs in an “m” Subdomain

Keep the Mobile URL structure as clean and relevant as possible, without adding any

unnecessary directories.

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SEO Tip: Use Consistent URLs in an “m” Subdomain

Unlike this URL

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Good Practices to Maximize your Mobile SEO

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SEO Tip: Redirect Users to the correct URL versions

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Good Practices to Maximize your Mobile SEO

153Aleyda Solis / @aleyda

SEO Tip: Redirect Users to the correct URL versions

Detect & Redirect User Agent as specified inhttps://developers.google.com/webmasters/

smartphone-sites/redirects

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Good Practices to Maximize your Mobile SEO

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SEO Tip: Add the alternate & canonical Annotations

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155Aleyda Solis / @aleyda

SEO Tip: Add the alternate & canonical annotations

Refer each mobile URL to its desktop alternative and viceversa with the rel alternate

& canonical annotations https://developers.google.com/webmasters/

smartphone-sites/details

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Good Practices to Maximize your Mobile SEO

156Aleyda Solis / @aleyda

SEO Tip: Add rel=“alternate” in Desktop Sitemaps

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Good Practices to Maximize your Mobile SEO

157Aleyda Solis / @aleyda

SEO Tip: Add rel=“alternate” in Desktop Sitemaps

Check Sitemaps Recommendations for Smartphones

https://developers.google.com/webmasters/smartphone-sites/details

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Good Practices to Maximize your Mobile SEO

158Aleyda Solis / @aleyda

SEO Tip: Always link between your URL versions

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Good Practices to Maximize your Mobile SEO

159Aleyda Solis / @aleyda

SEO Tip: Set Analytics to show your full hostname

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Good Practices to Maximize your Mobile SEO

160Aleyda Solis / @aleyda

SEO Tip: Set Analytics to show your full hostname

To specifically see your mobile subdomain activity

http://cutroni.com/blog/2007/11/19/tracking-sub-domains-with-google-analytics/

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Parallel Mobile Site Examples

vs

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Good Practices to Maximize your Mobile SEO

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Parallel Mobile Site Examples

vsOther Parallel Mobile Sites are

http://www.ebay.com/, http://www.huffingtonpost.com/ and

http://www.flickr.com/

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Can you feel the Waves now? How can you evolve?

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10. Measure and Evolve your Mobile

Presence

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Beware of Safari Search Referrer issues with iOS 6

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166Aleyda Solis / @aleyda

Beware of Safari Search Referrer issues with iOS 6

The referrer isn’t passed as iOS 6 Safari Search moved to SSL and search traffic is counted as

Direct. A workaround is

http://www.blindfiveyearold.com/reclaiming-lost-ios-search-traffic

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Track your Mobile Site Organic Traffic & Conversions

Verify if the Mobile Organic (visibility, traffic & conversions) have been as expected with your

optimized (Pages & Keywords).

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Continously Improve the Mobile SEO Process

Is the Mobile Organic Search ROI positive?Optimize or Expand the Mobile SEO Process

accordingly.

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Is the time to go for a Mobile App?

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Is the time to go for a Mobile App?

You need to analyze …

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Is the time to go for a Mobile App?

Are a high volume of your traffic & conversions coming from a specific mobile platform?

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Good Practices to Maximize your Mobile SEO

172Aleyda Solis / @aleyda

Is the time to go for a Mobile App?

Do you need to provide higher user experience and functionalities that need more mobile

integration?

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173Aleyda Solis / @aleyda

Is the time to go for a Mobile App?

Are the Mobile app development costs going to be covered by the expected conversions growth?

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Is the time to go for a Mobile App?

If so, then It’s time to evolve again.

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Now You’re Ready for Bigger Mobile Waves. Go!

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Thanks! It’s Mobile SEO Q&A Time

@aleyda

www.seerinteractive.com

[email protected]

http://seomoz.org/webinars

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Flickr Photos under Creative Commons

http://www.flickr.com/photos/23024164@N06/4146025578/http://www.flickr.com/photos/jeffrowley/6675142613/http://www.flickr.com/photos/jeffrowley/7359536102/ http://www.flickr.com/photos/mikebaird/2058765024/http://www.flickr.com/photos/jeffrowley/6675138821/ http://www.flickr.com/photos/denisdore/5843321172/http://www.flickr.com/photos/k38shawn/3039691067/

http://www.flickr.com/photos/miguelnavaza/5896656148/http://www.flickr.com/photos/sometimes_sam/5139378515/

http://www.flickr.com/photos/dansays/9944519/ http://www.flickr.com/photos/idlphoto/8000769447/

http://www.flickr.com/photos/petercraig/2088084658/ http://www.flickr.com/photos/miguelnavaza/2508671290/ http://www.flickr.com/photos/glennharper/1109457889/

http://www.flickr.com/photos/miguelnavaza/2781461967/ http://www.flickr.com/photos/gregoryjordan/4279196294/ http://www.flickr.com/photos/sleepflower18/2626245934/

http://www.flickr.com/photos/madlyinlovewithlife/6036480258/ http://www.flickr.com/photos/localsurfer/43336189/

http://www.flickr.com/photos/anthony_goto/4073980049/ http://www.flickr.com/photos/laurent_guerin/2304612153/