Mobile SEOThe importance of Rankings

Bango Key Customer EventApril 2009

Good Afternoon

Introducing Dave Carruthers

• MD of One Result leading UK SEO agency

• Involved in variety of industries including Travel, Property, Dating, Adult and Gambling

• 6 years experience in generating high levels of traffic through search engine optimisation

Tom Thurston

• Started in mobile in 2003 with Volantis.

• Loves building mobile internet sites and has built hundreds of sites in the last few years.

• Currently devoting time to R&D for Mobile SEO.

So Mobile SEO

1. Why Mobile SEO is essential

2.Simple things you can do with your site

3. How these simple things made a big difference

4.Future Research

• First realised that google was returning rubbish results on mothers day 2009

• Lelli Kellys

– Girls Shoes

– Important to wife

– Look like this

– Used trusty XDA

– Googled “Lellie Kelly Shoes Christchurch”

Why Mobile SEO

The Lelli Kelly Results

GUY BLOGGING ABOUT

FEEDING

HIS BONZAI TORTOISE

SOME OTHER GUY

COMMENTS ABOUT

LELLI KELLY SHOES

Most Specific Google Search Ever

• “One Tommy Huddlestone Spurs Ringtone”

• Pam and Tommy strike again!

Another Specific Search…

Why is this happening?

• Many Mobile Sites often do not have even basic SEO techniques applied

• Blogs typically are valid XHTML

• Blogs allow comments and links to be added by anybody

• Because of no better alternatives Google will continue to rank these pages

What can you do?

The SEO Basics

• All successful SEO strategies are linked to good initial keyword research

• SEO broken in to 2 areas On and Off page factors.

• On Page Factors Title Tags, Meta Information, Page Content, Page Markup ...

• Off Page Factors age of domain, number of links, quality of links...

Real Life Example: Spurs Mobile

• No rankings in the top 250 for “spurs ringtones” or “spurs animations” on 3rd April 2009

• We implemented just a handful of On Page optimisation techniques over a 1 week period

• Built a couple of links on our blogs with little trust once the on page optimisation had been deployed

• Submitted a revised site map to Google

Spurs Mobile: On Page Optimisation

Spurs Mobile: Link Building

Spurs Mobile: Google Sitemap

The Result – Spurs Ringtone(s)

The Result – Spurs Animation(s)

One Tommy Huddlestone Spurs Ringtone

The Future

• After the success of our initial research we are currently developing the Scorch Controller framework to include

– On Page Optimisation

– Search Engine Friendly URLS

– Google Mobile Sitemap Generation

Old Url : mobislim.com?p=zx2

Old Url: mobislim.com?p=z2_a2

Conclusion

• Mobile SEO is essential to achieve rankings

• There is a big opportunity to act now

• Customers don’t want to find Pam & Tommy or the Tortoise, they want your product

• DO THE BASICS

• For more information monitor the One Result Blog and TheMobileDeveloper.com

Thank you for your time!