mobile social networks: a giant fish?
DESCRIPTION
Presentation for the 3G Summit in Kunshan, China examining the current business cases for mobile SNS - already quite a big fish :-) It was followed by a panel discussion.TRANSCRIPT
Benjamin Joffe | CEO, Plus Eight Star | 3G Summit, Kunshan | 2009.10
Mobile Social Networks
A Giant Fish?
ベンジャミン
本杰明
벤자민
Benjamin Joffe
4 years
1 year
4 years
Consulting | Startups | Community
| Plus Eight Star
• “Innovation Arbitrage”• Internet & Mobile Digital strategy
• Best practices from China, Japan & Korea
• Published reports• Inside Cyworld
• Inside Tencent
• Inside Alibaba (upcoming)
• Contact• www.plus8star.com
30 events
107 speakers
3,500 members
1,500 companies
Mobile Monday Beijing
Startups
• Newt Games• Mobile SNS in 2003
• Japan, 3G, GPS
• Too early!
• Cmune• Social Web Games Developer
• First 3D FPS on Facebook!
• #1 Widget on Apple.com
• Virtual Goods
• www.cmune.com
• Looking for funding!
You are on the wrong panel!
“Social NetworkingIs Not a Business”
MIT Technology Review(July/August 2008)
TIME (April 2009)
How about mobile?
Questions
1. Is it all so new?
2. Does it make money?
3. What exactly makes money?
4. What are the market catalysts?
5. The way ahead: Panel
1. Is it all so new?
ImaHima (Japan)(“are you free now?”)
250,000 users in 2001
Mogi(Japan, 2003)
Book | Mobile Social Networking
• Author: Tomi Ahonen
• 50 Case Studies!
– Published: 2009
– 10 EUR / 100 RMB
It’s not about technology
XHTML, Flash, Java
WAP Brower
Chat room
Game
Info: finance,
book, newsMusic player
Qzone (blog)
Movie
Source: Inside Tencent Report 2009
www.plus8star.com
1.Guest book
2.Photo album
3.Friends list
4.Diary
5.Plaza
6.BBS
7.Club
8.’My Cy’ (settings)
About service fees
Find subscribers
Registering for fixed
payment
My picture
Mini hompy
Emotion expression
Cyworld Zone:
Map, Video service
Item shop
Source: www.plus8star.com
Ad banner
Reminders: new “add to my friends” request;
“new message from a friend”, “new comment on
your diary from a friend”
- Main photo (here: Mixi’s CEO)
- Message box,
- Latest diary entries,
- Write an entry (from PC or mobile)
- My photo album
My favorite friends, “Foot-prints” (who visited
my profile page), Search function
My mixi friends’ list (here: 580 friends)
My communities’ list (here: 70 communities)
My profile / My introductions (what friends
wrote about me)
Invite a friend (using mobile email)
Latest diary entries by my friends
Source: www.plus8star.com
Go to “my page”
Invite a friend
“New!”
- New avatar items release
- New game (golf game)
- Get new items by inviting friends
- Get Moba Gold by registering to the site
“Let’s play”
- Games: visual and text on the latest game release
- Decoration mail: animated illustration in your emails
“Let’s gather together”
- Visit MGT town
- Read latest diaries
- Search for new friends
- “Circles” (equivalent of communities)
- Q&A “the Questions market, let’s ask!”
Source: www.plus8star.com
Mobile Game Town
Source: DeNA
Source: DeNA
Business models&
Ecosystems
Does it make money?
Going back in time
Conference in Washington D.C.
June 2008
Mobile users 2008 (estimate)
3 mln 50 mln 6 mln 10 mln 10 mln
Profit 2007 (USD)
(50 mln) 225 mln ~100 mln 35 mln ~60 mln
Mobile Social Networks in Japan
Company Mixi DeNA GREE
Usage 2/3 mobile 100% mobile 100% mobile
Revenue 2008 $120 mln $320 mln $60 mln
Profit margin 31% 40% 63%
From users 5% 80% 75%
www.plus8star.com
Mobile Facebook
• 2009.06 | 3 million users?
• 2009.01 | 20 million users
• 2009.09 | 65 million users
• Revenue = 0?
4. Catalysts
1High speed & Flat fee
2Payment systems
3Girls
4Companies & Schools!
Panel Discussion
Mobile SNS | Panel Discussion
• Panelists
– Yong Wang CEO, DeNA China / TX.cn
– Akio Tanaka Founding Partner, Infinity Ventures
– Richard Robinson Co-Founder & President, Kooky Panda
– Christopher Kahler Founder, Urbian.org
– Eduardo Sciammarella Founder, Protohaus.com
– Stephen Bell Managing Director, Trilogy Ventures
– Shintarou Yamada Founder & CEO, UNOH.inc
• Moderator
– Benjamin Joffe CEO, +8*
Partner, Cmune
Co-Founder, Mobile Monday Beijing
Topics
1. Introduction1. Mobile SNS and You
2. Mobile SNS Business1. Successes, Barriers, Catalysts
2. Growth, Engagement, Monetization
3. Opportunities1. Concepts
2. Local vs. Foreign
Conclusion(from Wikipedia)
Learn more about “Innovation Arbitrage”
Thanks!
www.plus8star.com
benjamin0123
http://twitter.com/plus8star
www.linkedin.com/in/benjaminjoffe
www.slideshare.net/plus8star
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