mobile + social: why blackberry is perfect - gdc europe 2012
DESCRIPTION
The slides to my talk on "Social + Mobile: Why BlackBerry is Perfect", which I delivered on 14 Aug 2012 at GDC Europe in Cologne.TRANSCRIPT
Mobile Social: Why BlackBerry is Perfect
@vhirsch
Volker HirschGlobal Head of Business Development - Games
GDC Europe - 16 Aug 2012
Prelude...
What you think
What you getWhat you get
What you think
What you get
Dual-core 1 GHz Cortex A-9, symmetrical multi-processing
1 GHz RAM
1080p HD
HDMI out
HTML5
Flash
Multi-tasking
Scoreloop Social Gaming
Tons of Engines and Libraries
Premium Stereo Sound
...
What you will get... ;-)
What you think
What you get
What you think
What you get
What you think
What you get
One f***ing day!Michael Schade, CEO
What you think
http://upload.wikimedia.org/wikipedia/commons/f/fa/Tumbleweed_rolling.jpg
More paid downloads than Android Market.
43% more average daily downloads per app than the [Apple] App Store.
40% more revenue than Android apps.
13% of BlackBerry developers make more than $100,000, considerably more than on iOS and Android.
http://www.andreandpenny.com/wp-content/uploads/2011/12/100-Dollar-Bills-HD-Wallpaper.jpg
research2guidance
Vision Mobile
Evans Data Corp
Yankee Research Group
What you Get
Average spend on paid for app
!3.8
!2.8
!2.8
% have ever made in-app purchase
42%
35%
36%
Average spend on each in-app
purchase
!4.5
!3.9
!3.2
Big spenders...
Over 6 million downloads daily.
Nearly 30 apps per user.
Over 3 billion downloads
2nd most profitable app store
Industry-leading reach: App World available in 177 countries and growing!
Carrier Billing with over 40 major carriers such as AT&T, Vodafone, Rogers etc and expanding rapidly!
Games are driving app sales on PlayBook
Why?
We are a Communications Company!
We are Social!
Social refers to the interaction of organisms with other organisms and to their collective co-existence [...]
Source: Wikipedia
Communication!
I am
I amWhite
I amWhiteMale
I amWhiteMaleMiddle-Aged
I amWhiteMaleMiddle-AgedAtheist
I amWhiteMaleMiddle-AgedAtheistGamer
I amWhiteMaleMiddle-AgedAtheistGamerParent
I amWhiteMaleMiddle-AgedAtheistGamerParentiPhone user
I amWhiteMale
BlackBerry user
Middle-AgedAtheistGamerParentiPhone user
I amWhite
PlayBook user
Male
BlackBerry user
Middle-AgedAtheistGamerParentiPhone user
I amWhite
PlayBook user
Male
BlackBerry user
Middle-AgedAtheistGamerParentiPhone user
Mobile Geek
I amWhite (good) skier
PlayBook user
Male
BlackBerry user
Middle-AgedAtheistGamerParentiPhone user
Mobile Geek
I amWhite
(poor) golfer(good) skier
PlayBook user
Male
BlackBerry user
Middle-AgedAtheistGamerParentiPhone user
Mobile Geek
I amWhite
Book lover(poor) golfer(good) skier
PlayBook user
Male
BlackBerry user
Middle-AgedAtheistGamerParentiPhone user
Mobile Geek
I amWhite
Book lover(poor) golfer(good) skier
PlayBook user
Male
BlackBerry user
Middle-AgedAtheistGamerParentiPhone user
School Governor
Mobile Geek
I amWhite
Book lover(poor) golfer(good) skier
PlayBook user
Male
BlackBerry user
Middle-AgedAtheistGamerParentiPhone user
School GovernorEuropean
Mobile Geek
I amWhite
Book lover(poor) golfer(good) skier
PlayBook user
Male
BlackBerry user
Middle-AgedAtheistGamerParentiPhone user
School GovernorEuropeanLiberal
Mobile Geek
I amWhite
Book lover(poor) golfer(good) skier
PlayBook user
Male
BlackBerry user
Middle-AgedAtheistGamerParentiPhone user
School GovernorEuropeanLiberalTraveller (49 countries)
Mobile Geek
I amWhite
Book lover(poor) golfer(good) skier
PlayBook user
Male
BlackBerry user
Middle-AgedAtheistGamerParentiPhone user
School GovernorEuropeanLiberalTraveller (49 countries)Jazz fan
Mobile Geek
I amWhite
Book lover(poor) golfer(good) skier
PlayBook user
Male
BlackBerry user
Middle-AgedAtheistGamerParentiPhone user
School GovernorEuropeanLiberalTraveller (49 countries)Jazz fanEntrepreneur
Mobile Geek
I amWhite
Book lover(poor) golfer(good) skier
PlayBook user
Male
BlackBerry user
Middle-AgedAtheistGamerParentiPhone user
School GovernorEuropeanLiberalTraveller (49 countries)Jazz fanEntrepreneurTEDx SpeakerMobile Geek
So why are you still here?
http://flickr.com/photos/nolifebeforecoffee/124659356/
You need context!
Social ≠ Social Media...
http://gapingvoid.com
Social ≠ Social Media...
Social is interaction in contexthttp://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg
Connected Gaming 2004: CoD3 LAN
Connected Gaming 2012: Casual
Draw Something Song Pop
We are Social!
?
55m+ active users
Powerful social graph
Drives usage and uptake by 15x on average
Social discovery, gifting, etc.
Asynchronous multi-player
In-game chat with your (real) friends
API to integrate into games
175m+ users
Cross-platform (BB10, iOS, Android, Marmalade)
Profile, leader boards, achievements, challenges
Cloud storage: save-state
Virtual currencies & goods
Modular architecture
BlackBerry Game App
Games Take Centre Stage!
Games Take Centre Stage!
Deep OS-level integration
In-built discovery mechanisms using BBM, Scoreloop, etc.
Tight tie-in with AppWorld
Cloud storage: play on 1 device, continue on another
All the BBM and Scoreloop goodness you are used to
Tight tie-in with billing, incl. carrier-billing
http://3.bp.blogspot.com/_XdP6Lp2ceqY/S9w-2B5I0PI/AAAAAAAAPwk/g5di2eFrGy0/s1600/HD-1900x1200.jpg
Come on board!
@vhirsch
+44 7795 970 191
http://vhirsch.com