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Mobile solutions in Berlin and Brandenburg

mobile meeting ConferenceCopenhagen 19.06.2007

Dipl.-Ing. Alexander Pilzdeputy head of Marketing and Customer Information Division

VBB Verkehrsverbund Berlin-Brandenburg GmbH

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Mobile solutions and further developments

• what do we have

• statistics

• attempt of conclusions

• open questions

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what do we have: wap application

• launched in stone age of mobile business

• everybody offers wap hafas search

• slow, not nice, but stable on older wap browsers (even Nokia 7110 yet!)

• basic functionalities, no maps

• high market penetration of compatible devices

• online – wap based

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• increasing numbers of available devices

• using mobile web browsers, high compatibility

• market share 15% in 2009

• premium market

(business mobile market)

• online – windows mobile based

what do we have: online mobile application

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• www.mobil.berlin.de

• middleware identify type of mobile

phone and adapt the existing content

and systems

• highest compatibility from wap to XHTML

• One solution for all customers

• no java script allowed

• expensive maintaining an licensing

•www.berlin.de/tourismus/infos/mobilerdienst_mda.html

•www.mobil.berlin.de

• online – internet journey planner by mobile phone

what do we have: universal interface application

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what do we have: universal interface application

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• java based

• 2 ways to create itineraries

• hybrid – hafas2go vbb–fahrinfo handy

what do we have: java based application

• Programme Installation and Data supply

via GPRS- and PC-Internetconnection possible

• Higher Demand via PC-Internet expected

• Realtime Check only via GPRS possible

GPRSGPRS

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what do we have: java based application

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• stable numbers of downloads

• offline – windows pocket based

what do we have: offline family

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• offline – palm/windows pocket based network plan

what do we have: offline family

• route planner light, based on network and cycle times

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Request “Berlin, Landsberger Allee” – to “VBB” Monday, 8:30 am, quick

• which station should we choose?

• Who will pay the sms bill?

• usabillity

• Example like HVV:

“Berlin, Landsberger Allee/Karl-Lade-Str.!VBB!an0830!mo!ms

any question?

• sms service

what we don’t have: sms routing

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1,5% of customers used 5 different mobile online services

usage online

statistics

travel planner visits monthlyonline* 2005 2006 2007 2007 in %internet 130.000 208.000 250.000 100wap 409 570 572 0,23windows mobile 338 442 279 0,11hafas2go mobil 0 0 865 0,35mobile.berlin 0 1072 1177,5 0,47

* with BVG x factor 7

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• offline usage still stable at an high level

usage offline

statistics

downloads monthly 2007pocket 1142fahrinfo handy 3953S+U Navigator 460

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Comparison of monthly usage

statistics

offline online2894 5555

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facts for online usage in germany

statistics

• 8. report monitoring information business 2005

• standard tariffs without any volume or time limit: 10 KB =0,29 Eur

• cheapest limited data tariffs: 30 MB volume = 9,95 Eur

• 98% availability of mobile phones per person in 2007

• usage of mobile data services will increase (monthly 4,10 Eur in

2003 to 10 Eur in 2010)

• significant services: music downloads, mobile gaming, mms

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theory 1: wrong realisation I

attempt of conclusions

• what we think what we need

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• realization

theory 1: wrong realisation II

attempt of conclusions

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• operating system

theory 1: wrong realisation III

attempt of conclusions

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• what we really need

theory 1: wrong realisation IV

attempt of conclusions

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theory 2: application is instable

attempt of conclusions

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theory 3: bad usability

attempt of conclusions

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theory 4: we have don’t met customer needs

attempt of conclusions

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theories 1 – 4 don’t work !!

open questions

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• do we need a bunch of special mobile applications ?

• have we more to explain?

• do we need more advertisement?

• are our mobile solutions useless?

• should the applications be more attractive?

• is the price of mobile usage to high ?

• reliability or quality of public transport is to good?

open questions

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we hope that we will find answers in copenhagen