mobile statistics 2016: why you need to pay attention to mobile

Mobile Statistics 2016:Why Your Company Needs to Pay Attention to Mobile

Why you should care about mobile

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http://www.fliplet.com

Mobile is the way the world communicates

3Mobile Statistics 2016

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of the world’s population (6.4 billion) predicted to be smartphone users by 2021 (Ericsson)

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80%

Mobile Statistics 2016

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http://www.ericsson.com/res/docs/2016/mobility-report/ericsson-mobility-report-feb-2016-interim.pdf


Businesses need to become part of their customers’ and employees’ mobile behaviour


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http://www.fliplet.com 6

On average, users are spending 3.3 hours a day on their smartphones (Exact Target)


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https://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc-2014mobilebehaviorreport.pdf


68% of mobile users are engaging with brands via apps. (Flurry Mobile)


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http://flurrymobile.tumblr.com/post/115194992530/shopping-productivity-and-messaging-give-mobile


Having a mobile websiteis not enough


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People today are spending 86% of mobile time on mobile apps (Adweek)


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http://www.adweek.com/socialtimes/mobile-users-spend-86-time-apps-32-gaming-17-facebook/146991


Why users prefer mobile apps

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Apps are:

Quick to load and useInstant access to materials and quicker response times.

Optimised for specific tasksCommon tasks can be done faster than using a website.

Reliable and work offlineOffline access to information and tasks.

Build habitsConstant presence in users’ home screens and use of icon badges and push notifications.


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Build apps for yourcustomers


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There's been a 91% growth in use of mobileduring B2B research & buying (Google)


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https://www.thinkwithgoogle.com/articles/the-changing-face-b2b-marketing.html


Tablet users spend 20% more than desktop shoppers, twice as much as smartphone users (Econsultancy)


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https://econsultancy.com/blog/8731-tablet-shoppers-spend-21-more-than-other-consumers


Benefits of customer-facing apps

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Boost revenue

Additional communication channel

Improve engagementStay front of mind

Offer added value

Ensure customers find you,

not your competitors


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Build apps for your employees


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60% of employees already use apps for work-related activity (Digital Strategy Consulting)


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http://www.digitalstrategyconsulting.com/intelligence/2014/05/apps_boost_worker_productivity_34.php


Companies gain an extra 240 hours of work per year from employees due to mobile working (iPass)


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http://www.ipass.com/wp-content/uploads/2012/05/ipass_mobileworkforcereport_q4_2011.pdf


71% spend over two hours a week accessing company information on mobile (Fierce Mobile IT)


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http://www.fiercemobileit.com/story/workers-say-mobile-apps-help-them-do-their-work-41-companies-arent-deliveri/2015-12-16


Benefits of employee apps

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Boost revenue

Improve productivityCut costs

Stay ahead of competition


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Review our 2015 Fliplet usage report to learn more about mobile apps adopted and industries adopting them.

I'm convinced. How can I find out more about apps?

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Check out the Fliplet blog for more content on great app ideas for employees and customers.


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http://fliplet.com/reports/enterprise-app-use-development-report/

http://fliplet.com/blog


How can I get started?

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Download one of our Ebooks on building your own mobile apps.

Start a free trial and build your own customer and employee apps using Fliplet


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http://fliplet.com/ebooks/

http://fliplet.com/free-trial/


“Fliplet is helping us to be at the cutting edge of our industry”

Angie Ferrara, Digital Marketing Manager, Bird & Bird


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http://fliplet.com/case-studies/marketing-app-bird-and-bird/

http://fliplet.com/case-studies/marketing-app-bird-and-bird/