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Research snapshot –
A corporate view of Mobile Strategy
Interviews with 200 IT decision-makers from organisations with more than 500 employees, across a range of commercial sectors in the UK
Vanson Bourne, Spring 2013
Organisations elements of mobile strategies
Influences on mobile strategy: Employees and Customers
Medium-sized organisations (those with 500-1,000 employees) are more likely to consider their employees in their mobile strategies than enterprise organisations (those with more than 1,000 employees)
Retail, distribution and transport (RD&T) organisations are the most likely to have aspects of their mobile strategy aimed toward their customers (and the least likely to, their employees), demonstrating the priority of these
industries.
Source: Vanson Bourne
Finance Other RD&T Manufacturing
Eight in ten organisations have mobile strategies in place for their
employees…
… whilst seven in ten have mobile strategies in place for their
customers
Medium-sized organisations
Enterprise organisations
Finance
Other RD&T
Manufacturing
Prioritising mobile strategies
Extent to which organisations consider their mobile strategy to be a priority within their technology department Source: Vanson Bourne
A big priority
Not a priority
Medium-sized organisations
Enterprise organisations
Enterprise organisations
Other
Demands on technology departments due to mobile strategies
Demands on technology departments
Technology departments in enterprise organisations are more likely to report experiencing an increased
demand on their network, facing new data challenges and spending more time providing their
employees tech support, than medium-sized organisations.
Manufacturing organisations are the most likely to report experiencing an increased demand on their network, but are the least likely to report spending more on their network. In contrast, the RD&T sector (the most likely to have a mobile strategy aimed toward their customers) is the opposite way
around, being most likely to be spending more on their network, and (perhaps therefore) the least likely to be experiencing an increased demand on their network –
demonstrating the extent to which organisations in this industry value the capability of their networks.
Source: Vanson Bourne
Finance Manufacturing
Technology departments are most likely to be experiencing new security challenges as a result of mobile strategies.
Increased spend on network
Increased demand of our network
Data collected from customers' use of mobile
apps is a new data challenge
We spend an increasing amount of time providing
technical support to employees
Employees' use of mobile devices is proving a new challenge in regard to
security
58%
25%
33%
35%
46%
Medium-sized organisations
RD&T
Importance of customers and employees in mobile strategies
Enterprise organisations are as likely to report
employees are important as they are their
customers, whereas medium-sized
organisations appear to have made a clear choice
– their employees are more important than their
customers in regard to their mobile strategy.
Who is more important in regard to mobile strategy? Employees or customers?
Again, there is a dichotomy between the manufacturing and RD&T sectors. The manufacturing sector is the most
likely to think employees are
important and least likely to think
customers are – the opposite of the RD&T
sector.
Source: Vanson Bourne
Enterprise organisations
Finance Other Manufacturing RD&T
Medium-sized organisations
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Research snapshot – A corporate view of Mobile Strategy
Vanson Bourne, Spring 2013