mobile strategy who needs it and why is it important

MOBILE STRATEGY

WHO NEEDS IT

AND

WHY IS IT IMPORTANT?

Mobile Strategy

What You Will Discover What is a Mobile Strategy? Status of The Mobile Market Your Mobile Positioning 10 Reasons Why You Need a Mobile

Strategy Mobile Websites Mobile Apps Summary

What is a Mobile Strategy?

Mobile is a booming industry but it is still also considered uncharted waters

Businesses looking to expand brand awareness. Most mobile strategy really just amounts to a

collection of mobile tactics Build a strategy based on the entire customer

experience Not just based on technologies

This isn't about guesswork. Companies should evaluate how their customers are: Actually using mobile technologies across their entire

customer lifecycle.

Defining Mobile Strategy?

Who are your customers and who are you trying to reach?

Who will want to engage with your mobile content?

What tasks and needs does your audience have? Why do your customers need information from

you in a timely manner? Why do you need to create content to be viewed

both in standard web browsers and on mobile devices?

Defining Mobile Strategy? How will your target audience access your mobile

content (which type of handheld device)? How will they use your content in their daily lives? How will you make your mobile content stick and

engaging? A solid mobile strategy will include several ways to

connect with consumers via their mobile devices. Text or SMS/MMS, Bluetooth Messaging, Marketing Campaigns, Fan Walls, Mobile Coupons and Geo-Location

But 1st, let’s look at the major shift in the way people now access the Internet

The Mobile Market?

From large screen laptop and desktop computers…

To portable devices like mobile phones and tablets

That’s over 77% of the world’s Population.

There are 5.3 Billion mobile subscriptions. (The International Telecommunications Union – October 2010)

There are 5 times more cellphones in the world as PC’s (Impiger Mobile)

There are 6.8 billion people on the planet.

5.1 billion of them own a cell phone…

Yet only 4.2 billion own a toothbrush.

(Source: American Academy of Cosmetic Dentistry & Mobile Marketing Association Asia)

It takes 26 hours for the average person to report a lost wallet…

It takes 68 minutes for them to report a lost phone. (Source: Unisys)

On average, Americans spend 2.7 hours per day socializing on their mobile device.

That’s over twice the amount of time they spend eating…

and over 1/3 of the time they spend sleeping each day.

Okay, so this is a global technological phenomenon of vast proportions.

And it is affecting people’s behavior & everyday lives.

The Mobile Market

Your Mobile Strategy?

Do You Have? Website Mobile Website Mobile App Google+ Are you Listed in Google and the Major Directories Yahoo Yelp Bing Yellow pages Etc

Where are your ranked in Google

10 Reasons Why…

10 Reasons Why You Need to Implement a Mobile Strategy

You Need to Implement a Mobile Strategy

1. Google has a separate index for mobile content. 2. Mobile Searchers are “Purchase Driven” and are

looking information quickly! a. 9 of 10 mobile searches lead to action, over half lead to

purchase. (Source: Google)

b. 70% of MOBILE searches lead to action within one hour…

c. Where: 70% of general online searches lead to action

within one month. (Source: Ogilvy)

10 Reasons Why…


3. Your regular website is not going to cut it. a. On a mobile phone, there is a very limited amount of

screen space. b. If you have ever had to side scroll to view something on a

website, you realize how much of an inconvenience it is. c. This is magnified on a mobile device. Even with the ability

to turn the device lengthwise, the resolution is still extremely small.

d. You Need A Mobile Website 4. In 2011, 17.7 billion apps were downloaded. By 2015,

that number should grow to 108 billion

10 Reasons Why…


5. By 2015, more people will access the Internet through a Smartphone or tablet than a PC

6. The mobile ad market is expected to grow to $22 billion by 2016

7. 91% of Smartphone owners have their phone within 3 feet at all times

8.93% of U.S. adults own a cell phone 9.Only 5% of the top 500 online retailers have a

Mobile Website/Mobile app. 10.In 2011, 7.8 trillion text messages were sent

Mobile Website vs. Mobile App FACT: The world has gone Mobile and those

searching the internet do not waste time on what they are looking for.

Your competition and others are mobilizing with Mobile Website and Mobile Apps to bring in more and repeatable business with clients.

Mobile Website brings in Mobile Searchers with the similar function as your standard Website.

Mobile Apps will help you keep your business with features and functions not available on your website

You May Need Both!

Mobile Website Mobile websites are basically a subset of a regular website

Providing the needed information the mobile searchers are looking for

What they want to know is. Who you are?

What do you have to offer?

Where are you located?

How to contact you?

Do you have a way to purchase

And , do you have any specials?

Remember they are not researching (not on their phone), they are on the go and will make a decision fast.

That is the real purpose of a mobile website, Get you more business!

Mobile Apps 17.7 Billion Mobile Apps Downloaded and Counting

at a Fast Pace!

Native Functions like: GPS Upload files from a phone/tablet Function while offline Can use the device’s gyroscope Can use the device’s accelerometer Can use swipe navigation Camera

Slide shows Videos Push Messaging Mobile Coupons Mobile Landing Pages Auto Responders Social Media Loyalty Programs Fan Pages

Mobile Apps

Summary

What We Discussed: What and Defining a Mobile Strategy The Status of The Mobile Market Your Current Mobile Position 10 Reasons Why You Need a Mobile Strategy Website vs. Mobile Websites Mobile Websites Mobile Apps

Questions and Answers

Main Website: http://Web-Diversity.com

Mobile App Site: http://WDMobileApps.com

2nd Mobile App Site: http://gowdmobileapps.com/

Mobile Website Site :

http://webdiversitymobilewebsites.turnmobi.com/

YouTube Channel: mywebdiversity

MOBILE STRATEGY

WHO NEEDS IT

AND

WHY IS IT IMPORTANT?