mobile tag youre it! by qrhere
DESCRIPTION
These slides accompany the "Mobile Tag...You\’re It" presentation I gave at Podcamp Nashville. I shared an overview of effective QR codes usage to bring the digital and physical worlds together.TRANSCRIPT
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MOBILE TAG... YOU’RE IT!Digital Messages & The Physical World Converge
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MOBILE TAG... YOU’RE IT!Digital Messages & The Physical World Converge
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Sayonara
© JumpScan
( . )
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2D Barcode
A 2-dimensional bar code by any other name is still a...
Data Matrix CodeMobile BarcodeMobile TagQuick Response CodeQR Code
...2-dimensional barcode.
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Microsoft Tag
JagTag
Custom 2D Barcode
...2-dimensional barcode.
AT&T Mobile Barcode
A 2-dimensional bar code by any other name is still a...
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Open SourceUniversalSimple to Use
QR Codes:
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How does work?
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1. Download a mobile barcode scanner to your smartphone.
Android - QuickMark, i-nigma, ScanLifeiPhone - QR App, QRReader, i-nigmaBlackberry - QR Code Scanner ProWindows Mobile - i-nigma, ScanLifePalm OS - i-nigma
2. Scan away.
FOR USERSYou hold the power...
FREE {
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1. Determine what digital message you want to share.
2. Generate your QR code.
FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...
FREE {http://qrcode.kaywa.com
http://www.qrstuff.com
URL (link to mobile friendly content)vCard free textphone number
SMS
http://zxing.appspot.com/generator
http:bit.ly *
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3. Save your code as a graphic file.
FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...
Offers tracking analytics
Save image as Select nameSave
* Shorten URLs with a link shortening service. Try bit.ly or is.gd.Reduces code data for better scanningIs customizable, better for history logs
Right click
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5. Track your code.
FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...
Flat surfaces so code is scannable
Google analyticsTrack use of unique data (links, location)Measure results
4. Place your QR code.Rule(r) of thumb: no smaller than 1”x1”Space between multiple codes
bit.ly dashboard
Protect if out in the elementsAvoid lo res printing
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FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...
25 million people have scan ability
From July to December ’10, scanning increased 1,200%
57% of FB and Twitter users have scanned at least once in the last year ; 40% have scanned 5x or more
72% in a survey said QR codes aid advertising recall
© JumpScan
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FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...
Exterior Signage NoveltyRetail Branding Real EstatePrintDisplaysBiz Cards Press Kits HeadstonesPromotions Mobile Payment
Mobile Couponing How-to Info Directional
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Case in Point: Pet Shop Boys
Case in Point: Ralph Lauren
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Case in Point: RightNow at SXSW
Case in Point: Google Favorite Places
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Case in Point: Crossville, Inc.
Case in Point: A&M Label
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?...Questions?
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Contact me!
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