mobile technologies for tobacco-related disease

8/9/2019 Mobile Technologies for Tobacco-Related Disease

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mCessation: Leveragingtechnology tostrengthen healthdelivery system

Dr Vinayak Prasad, Project Manager, Tobacco Control, World Healthrgani!ation


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"# March $%"# mCessation &


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Tobacco Use is growing

"# march $%"# mCessation


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Burden of tobacco use

"# March $%"# mCessation #


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Global Consensus- FCTC

"# March $%"# mCessation '


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WHA- NCD Global Action Plan (!"#

"# March $%"# mCessation (


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Tobacco Control e$orts not fastenoug%

)

C*rrent +olicies are ins*cient to com+ensate -or this slo.do.n/ &%0 ga+ bet.een global target red*ctions and +rojectedn*mber -or $%$%1

Global prevalence of tobaccouse among adults andadolescents 2009


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Healt% and &cono'ic costs eceedecono'ic gains

"# March $%"# mCessation 2


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)ising national %ealt% care costs areunsustainable

"%


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How do we c%ange t%is*

31 4caling *+ the 5best b*ys5 tobacco control meas*res 6Ta7,Pictorial Health Warnings, 3d bans, smoke -ree la.s8

91 ntrod*ce cost;e


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Going 'obile

"$


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WH;T= initiative -or large;scale national mHealth+rogrammes -or >CDs1

"&

'Diabetes

'Cer+icalCancer

• ?vidence -rom s*ccess-*l

trials• Technical s*++ort -or design

and scale;*+• Technology re@*irements

,e+eraging 'obiles for %ealt% BeHe@lthy Be Mobile


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T%e ai's of BHB.

"1 ?nable +*blic health services to im+rove health

care delivery @*ality and scale

$1 Create a global evidence base -or mHealthinterventions -or noncomm*nicable diseases

&1 Aed*ce national and individ*al health care costs

B1 m+rove health care access nationally and

globally

#1 Clari-y the role o- the mobile in health care as adelivery tool but not a solution in itself

"B


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'Healt% /cale-U0 Progra''e

)&/&A)CH1NT&)2&NT13

N/

D&2&,3P4T33,51T/6

1N/T1TUT13NA,1/AT13N7 5N3W,&DG&

/HA)1NG

$%;%';$%"B mHealth 4cale;=+ Pro+osal "#

ealth

5N3W,&DG& 8

1NN32AT13NHUB/

!"# 9 !": Be Healt%; Be .obile Progra''eDevelop best practice for mHealth at scaleWHO-ITU build & trial reusable tools to be shared globally

/CA,& orBU1,D

CAPAC1T<1N C3UNT)


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Progress and ti'eline

"'

9y $%"((%0 o- World +o+*lation have access to the mHealth Toolkit

Trans-ormation o- >CD +revention and treatmentAeal;time tracking o- WH lobal Monitoring rame.ork

1N/T1TUT13NA,1/AT13N2013 m!essation Tool"it

mDiabetes Tool"it #aunch services in !osta $ica %artnerships ith "ey industry

players governments

Development 'an"s

mWellness Tool"itm!ervical cancer Tool"it #aunch services in Senegal #aunch services in (ambia )ngagement discussions *oray %hilippines

U+ Tunisia

mHypertension Tool"it #aunch services in %hilippines

#aunch services in allcountries

,aunc%

#!= C3UNT)1&/

1NT&)&/T&D

2014

2015 / 2016

> /1GN&D C3UNT)<

AG)&&.&NT/

? NAT13NA, 'H&A,TH1N1T1AT12&/

2016

#ight touch service

models for other countries %%% continuing mHealth

development


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'Healt% initiati+e6s 4tool@its6

"(


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Awareness

'Cessation

High;risk +o+*lation 4moking +o+*lation

Pre+ention Treat'ent

=se o- mobile technology to increase s'o@ing cessation

&nforce'ent Cessation and/ur+eillancencrease a.areness

oc*s on health risks

4*++orted by mass

and social mediacam+aigns

?nco*rage anti smoking la.s

ncrease smoke -ree !ones

• Detectors

• Meas*rement devices

Track illicit trade

Provide @*it lines and -ollo.*+

?nco*ragement te7ts

=se o- monitoring andeval*ation mechanisms -orongoing assessment andim+act

")


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• >*mber o- s*ccess-*l 4M4;based behavio*ral change+rogrammes -or smokers have been s*ccess-*l in the =4, =Eand >e. Fealand, T*rkey, Hong Eong, ?*ro+e1 4een as being to ti'es 'ore e$ecti+e1

T%ere is e+idence for 'Cessation

%$G%2G$%"B


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• 4cientic literat*re revie.s and clinical trials have recorded@*it rates o- *+ to "%0 on mCessation +atients ' months a-terintervention1

• There is +reliminary evidence that mCessation is more cost;e


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'Cessation t%e WH3 e+idence base

%$G%2G$%"B $"


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'Cessation Case /tud; Costa )ica

Bac@ground• Costa Aica recorded over a third o-

its +o+*lation smoking tobacco inthe last "# years1

• Highest n*mber o- *sers is .ithin

the yo*nger age gro*+ 6");$28:"'$ 22) smokers in $%"%

• ?7isting e


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%$G%2G$%"B

1'0le'entation

>ational la*nch o- '/alud +rogramme in ebr*ary $%"B

Targeting '% %%% smokers in $%"B, and#%% %%% smokers in the co*ntryoverall

Major advertising cam+aign s*++ortedby Costa AicaIs t.o +remier -ootballcl*bs

Plat-orm develo+ed .ill be gi-ted backto theglobal initiative

3im .ill be to share best +ractices.ith other co*ntries in Central3merica


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/uccessful ele'ents

• nnovative nancing model: " million =4D committed by theovernment -rom tobacco ta7es

• 4trong leadershi+ -rom the MoH J designated team• High end inter;governmental coordination bet.een the MoH ,

MoCT and eovernance gro*+


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Ai': to scale *+ mCessation activities in # high +o+*lationco*ntries .hich re+resent almost )%0 o- the global n*mber o-

smokersFinancing fro' tobacco ta7es

Critical mass means cost-efectiveness

$#

co*ntries years

:!! 'illionfewers'o@ers

How to e0and t%is*


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T%is is not Eust about tobacco

The technology +lat-orm is the base .here m*lti+le otherhealth +rogrammes can be added, contin*o*sly adding ne.layers o- content -or 3>K disease1

/enegal-rom diabetes to ?bola

$'


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but it6s a good 0lace to start

$(


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BHB. engage'ent wit% countries on'Cessation

• Costa Aica

• Phili++ines

• T*nisia

• Moldova

•Ma*riti*s

• ndia

• thers; e7+loring mCessation o+tions -or T9 +rogram etc1

"# March $%"# mCessation $)


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For an; furt%er

uestions 0leasecontact 'e on0rasad+iw%oint
mailto:[email protected]:[email protected]

mobile technologies for tobacco-related disease

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