Mobile technologies, Mobile strategies:

The Keys to Mobile Marketing

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Mobile MarketingNOT THERE YET?!

It’s time to connect with your customers

Time spent on mobile devices is growing

WHERE YOUR CUSTOMERS ARE: ON MOBILE

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Americans spend almost 3h/day on mobile devices

In the UK, people spend1:49 h/day on mobile

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70% of mobile searches lead to an action

within 1 hour

70% of desktop searches lead to an action

within 1 month

Created with Haiku Deck

M-COMMERCE

83% of consumers plan to conduct mobile commerce in 2014

M-commerce sales are expected to reach $31

billionby 2014 in the US

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REACH YOUR CUSTOMER

Through MOBILE TECHNOLOGIES

QR CODES

Source: http://www.pocket-lint.com/news/117288-qr-codes-neomedia-app-reader http://merchantwarehouse.com/comparing-qr-codes-vs-nfc-in-battle-for-your-mobile-wallet

+230% QR Code scans in 2013 in the US

47% of in-store scans lead to an unplanned purchase

NFC

NFC usage expected to grow by

+38% between 2011 and 2016, especially as a payment method

Source: http://www.pocket-lint.com/news/117288-qr-codes-neomedia-app-reader http://merchantwarehouse.com/comparing-qr-codes-vs-nfc-in-battle-for-your-mobile-wallet

- NEAR FIELD COMMUNICATION -

QR CODES AND NFC

Source: http://www.pocket-lint.com/news/117288-qr-codes-neomedia-app-reader http://merchantwarehouse.com/comparing-qr-codes-vs-nfc-in-battle-for-your-mobile-wallet

- The Winning Team -

NFC is complementary to QR codes. It’s not as cost-effective but it makes it more suitable for payment than for marketing and advertising.

  Laura Marriott CEO at NeoMedia

Almost of SMS messages are read

within minutes

SMS

SMS coupons are 10 times more likely to be redeemed and shared

than mail or newspaper coupons

Source: http://www.nerdgraph.com/the-power-of-sms-marketing/

98%

of people prefer receiving ads via SMS75%

IMAGE RECOGNITION (MIR)

Mobile image recognition technology identifies objects in images, videos, or directly through a tablet or smartphone’s image sensor.

Potential: • connect the physical world with the digital one• everything you see gets buyable

Sources: http://www.practicalecommerce.com/articles/57496-Will-Mobile-Image-Recognition-Revolutionize-Ecommerce http://techland.time.com/2014/02/05/amazons-iphone-app-uses-image-recognition-to-see-real-world-products-you-want-to-buy http://www.theguardian.com/business/2014/apr/20/fashion-retailers-image-recognition-apps-smartphones

Fashion field: 1/3 of searches result in users going through to a retailer's website.

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REACH YOUR CUSTOMER

Through MOBILE STRATEGIES

GAMIFICATION GEOLOCATION

100% to 150%

150% to 250%

more than 250%

GAMIFICATION

Source: http://fr.slideshare.net/wandameloni/gamification-in-2012-trends-in-consumer-and-enterprise-markets-13453048

Increases results by:

engagement &

commerce

loyalty virality

GEOLOCATION

72% of consumers respond to calls to action in marketing messages they receive within sight of the retailer

Source: infographic made by mdgadvertising.com

GPS, wi-fi, iBeacons…

23% of marketers only use location-based data in their mobile campaigns

CONNECT THROUGH MOBILE MARKETING

Why now?

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Smartphones are on the rise

Worldwide penetration rate expected

to reach 33.8% in 2017

Sources: The state of the Internet 2012 Report, Business Insider http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536

Mobile internet users will account for 40.1% of global population by 2017, compared to 31.1% in 2014

smartphone sales outpaced PC sales

2012

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New mobile activities

are emerging

By 2017

buyers using a mobile device

Source: Carlisle & Gallagher Consulting Group, 2012 ABI research http://www.mobvalue.com/en/le-m-commerce-representera-un-quart-du-e-commerce-en-2017/

Half of smartphone users will be using their device as a payment method

24,4% of e-commerce revenues will come from mobile shoppers

79 millions

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Companies are going

mobile

of respondent companies declared that driving engagement and revenue has become a priority

Source: 2014 State of Marketing; exacttarget

66%of companies intend to increase their digital marketing budget in 2014

of mobile marketers say mobile efforts do or will provide ROI80%

65%

For all these reasons, NOW

is The Moment to go

Mobile Marketing!

Get inspired by the following examples

Go Mobile

CONNECT THROUGH MOBILE MARKETING

Be creative

Make the experience worthwhile

Use and combine mobile technologies in a smart way

How To

1# Verizon QR Code campaign

Verizon customers could scan in-store QR Codes to enter the promotion.

They had to “refer” to their friends by sharing a Verizon ad on Facebook to win a free smartphone.

Source: https://econsultancy.com/blog/63340-five-examples-of-qr-code-campaigns-that-actually-worked#i.mp8hl1z5tehov5

ROI: Verizon received an additional $35,000 in sales

from an investment of just $1,000 - in 1 week!

Combination of mobile with social and referral marketing to drive sales and virality.

2# CBS Outdoor NFC project with Westfield London

By tapping CBS digital pods, visitors of the London shopping center could enjoy free promotions and content : music, apps, games, recipes - or play to win more prizes. 

Source http://www.mobile-ent.biz/payments/nfc/westfield-launches-nfc-marketing-campaign-with-cbs-and-rizzle-kicks/041885

“What differentiates this NFC experience is the continuity of engaging content.” Jason Cotterrell, MD CBS

Outdoor UK

Increase customer engagement with incentives and entertaining, useful content.

Cred

its: h

ttp:

//oo

h-tv

.fr

3# Bloomingdale’s iBeacon campaign

Using the power of location-based marketing to raise awareness, instantly collect qualified leads and build solid relationship with a targeted audience.

The department store ran an iBeacon campaign in two malls, promoting the launch of its loyalist rewards program.

Source: https://econsultancy.com/blog/64414-how-marketers-can-use-ibeacon-to-add-relevance-to-location-based-targeting#i.mp8hl1z5tehov5

74,000 devices reached in 4 weeks : 75% of addressed shoppers engaged directly with the

content, 7.2% opted in!

Cred

its:

ww

w.v

ibes

.com

4# The gamification strategy of Domino’s pizza

Source: http://www.forbes.com/sites/scottdavis/2012/06/21/getting-apps-right-how-dominos-is-beating-the-odds/

Domino’s Pizza top ranking apps brought $1 billion sales (30% of total US sales!) on digital platforms

in April 2012.

Creation of a standout ordering experience to recruit and retain customers, and drive in-store traffic.

The company developed successful mobile apps, based on a gamified environment including valuable mobile functionalities such as couponing, drive-to-stor, order tracking, etc.

Cred

its: w

ww

.mob

ileco

mm

erce

daily

.com

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CONNECT WITH YOUR

CUSTOMERS

m o b i l e m a r k e t i n g

By using Mobile Marketing

In a smart and interactive way

For increased brand awareness and client engagement

CONNECT WITH YOUR

CUSTOMERS

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Your Smart Way to

Mobile Marketing