Mobile Today:The Landscape and

Opportunities for SMB and

EntrepreneursMarch 2013

Alfred LoOptus /SingTel Group Digital Life

@apglo

Mobile trends – device pricing, market share, form factors, operating systems

Networks in Australia – speed, ubiquity, data traffic - shift from minutes to data from OTT apps

Australia has the 2nd highestsmartphone penetration in the world

“smart devices”

821m sold in 2012

1.2b forecast this year

mobile data12 fold by 2018

over 134 exabytes per year

Last year's mobile data

traffic=

12 x the entire global

Internet in 2000

55m 4G subs1.6b 4G subs

we love our smartphones

mobile data14 fold by 2016

Digital Dividend

Auction in April

700MHz & 2.5GHz

So what’s the Opportunity?

Dimensions Mobile Gives

In the occasionIn your hand

Is socially sharableReady to do or pay with one touchAll linked to cloud based content

Some Ways Mobile is Driving Innovation

Mobile & Social FusionBig Data

Engagement & Activation TechnologyForm Factors and Connectivity

Mobile advertisingForecast for Australia to reach $177 million by

2017 with CAGR of 46%

Shopping75% of shoppers using smartphones pre, post and

during store visits

SocialMore than a 1/3 of social media is being driven by

mobile

220msubscribers

20% smartphone penetration

90msubscribers

20% smartphone penetration

1Bsubscribers

33% smartphone penetration

Some awesome Aussie tech startupsthat are mobile first

Season 2 of the Optus-Innov8 Seed Programshortlisted 3 mobile focused startups

Thanks

Alfred LoOptus / SingTel Group Digital Life

@apglo