mobile ux finding your center

19
The Business of IT ® www.parivedasolutions.com Mobile UX: Finding Your Center Dipesh Patel, Principal Ansley Galjour, Manager Copyright © Pariveda Solutions, Inc. 2012

Upload: dipeshut

Post on 27-Jan-2015

108 views

Category:

Technology


2 download

DESCRIPTION

Presentation by Ansley Galjour and Dipesh Patel on the evolution of cross platform technologies.

TRANSCRIPT

Page 1: Mobile ux finding your center

The Business of IT®

www.parivedasolutions.com

Mobile UX: Finding Your Center

Dipesh Patel, Principal

Ansley Galjour, Manager

Copyright ©

Pariveda Solutions, Inc. 2012

Page 2: Mobile ux finding your center

Table of Contents

► Pariveda Overview

► Pariveda Mobile Capabilities

► Channel vs. Product

► Mobile Application Options

► Evolution of Cross-Platform

2

Page 3: Mobile ux finding your center

10 local markets, over 300 consultants

10

62

98

13

10

32

19 3

10

54

Key Facts

► Over 85% repeat and referral client

base

► Over 90% employee retention rate

► Average project duration ~ 5 months

► Average team size 4.5 consultants

► 80% of clients have $0.5B – $3.5B

USD revenue

► Services Mix

• 30% Advisory Services

• 70% Application Development and

Integration

- Custom Development including

Mobile

- Portal and Enterprise Content

Management

- CRM and SFA

- Business Intelligence and Analytics

• 50% Non Microsoft / 50% Microsoft

Pariveda Solutions is an IT consulting company with an office in DC – our mission, “to

develop, manage, and apply talent for the benefit of our clients”

3

Local DC Leadership

Dipesh Patel, Principal

Ansley Galjour, Manager

Page 4: Mobile ux finding your center

Table of Contents

► Pariveda Overview

► Pariveda Mobile Capabilities

► Channel vs. Product

► Mobile Application Options

► Evolution of Cross-Platform

4

Page 5: Mobile ux finding your center

Pariveda has taken a proactive stance and developed key capabilities in the mobility space to

address the growing demand

► National mobility team • This team is responsible for building out key capabilities in the mobility space including training and serving as

SMEs to project teams working on mobile engagements

► The team is broken into sub-teams currently focusing on the following areas: • Strategy – Product / Market Awareness

• Android

• iPhone / iPad

• Cross Platform Frameworks

• HTML 5 / Mobile Web

Page 6: Mobile ux finding your center

Table of Contents

► Pariveda Overview

► Pariveda Mobile Capabilities

► Channel vs. Product

► Mobile Application Options

► Evolution of Cross-Platform

► Pariveda Reference

6

Page 7: Mobile ux finding your center

7

Mobile Strategy

•Use Cases

•Development Strategy / Platform

•Physical Architecture

•Policy

•Device Management

•Support

•Scope Devices/OS

Proof of Concept (POC)

•Develop reference application for key technical use cases

•Target multiple platforms

•Build reference architecture

Development/Implementation

•Define functional scope of application

•Design wireframes and templates

•Test for functionality and load capabilities

•Deploy to enterprise

► In 2010, we saw many clients wanting to immediately jump into POC mode

► In early 2011, clients thought they were ready to enter full-development mode

► Late 2011, many clients are taking a step back and wanting to develop an enterprise mobility strategy prior to POC

or Development phases

Being successful is about more than just creating an app

Page 8: Mobile ux finding your center

Is your mobile solution THE product or an avenue for you to interact with customers?

8

OR

Page 9: Mobile ux finding your center

Channel vs. Product Apps

9

Channel Product

Discovery

• Other channels (Web,

Media, IVR, CSR, etc.)

• Word of mouth

• Ratings

• App stores

UX Expectations • High • Higher

Revenue Stream • One of many • One of one

Examples

• Banking app

• Travel app

• Games

• Mobile only apps

Page 10: Mobile ux finding your center

Channel mobile apps are one of many options your customers have to interact with you

10

Page 11: Mobile ux finding your center

Product mobile apps are THE way to interact with you

11

Page 12: Mobile ux finding your center

Table of Contents

► Pariveda Overview

► Pariveda Mobile Capabilities

► Channel vs. Product

► Mobile Application Options

► Evolution of Cross-Platform

12

Page 13: Mobile ux finding your center

Options for Mobile Development

► Native Development

► Mobile Web App

Page 14: Mobile ux finding your center

For the mobile application creator, there are options to getting your app to devices

► Cross-Platform Frameworks

The appearance is quite human

like, but the familiarity is

negative. This is the uncanny

valley” - Japanese Researcher Masahiro Mori

Page 15: Mobile ux finding your center

Table of Contents

► Pariveda Overview

► Pariveda Mobile Capabilities

► Channel vs. Product

► Mobile Application Options

► Evolution of Cross-Platform

15

Page 16: Mobile ux finding your center

Evolution of Cross-Platform Development

Desktop Application – Mac vs. Windows vs. Unix

Web Applications (Browsers) – IE vs. Firefox

Mobile Applications –

iOS vs. Android vs. Windows Phone

Page 17: Mobile ux finding your center

Evolution of Cross-Platform Mobile Development

2009

2010/2011

2012

Page 18: Mobile ux finding your center

Considerations for Cross-Platform Mobile Development

Pros Cons

General

• Single application to maintain

• Focus on base code engine and

logic

• Can build out feature set easily

• Each additional platform does not

require much additional effort

• Application Store Listing

• Multiple Platform Choices

• Uncanny Valley

• HTML views create a web app in

disguise

• Requires expertise in particular

Cross Platform framework of choice

• Restricted feature set

• Must wait for the framework to add

new features instead of being able to

use it as soon as the Company

releases it

• Some frameworks support native

Android controls/navigation

• Least path of resistance for

Android

• Frameworks aren’t fully latched on to

Windows Phone

• Biggest path of resistance for iOS

Page 19: Mobile ux finding your center

The User Experience Balance

Channel

Product