mobile ux london - why caring about the product matters - ucl
TRANSCRIPT
fuzzydaniel
Daniel FozzatiHead of Product Development, UCL Advances
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50+Products & Ideas
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Product Awesomeness
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Product Awesomeness
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Research
Product Awesomeness
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Empathy
Product Awesomeness
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Pay to be your own user
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Pay to be your own user
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Hang out with the user
Pay to be your own user
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Hang out with the user
Pay to be your own user
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Do not call the user, ‘the user’
Pay to be your own user
Hang out with the user
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Do not call the user, ‘the user’
Pay to be your own user
Hang out with the user
Terminology matters
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Do not call the user, ‘the user’
Pay to be your own user
Hang out with the user
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Product Awesomeness
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Test
Product Awesomeness
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Testing ≠ Science
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Testing ≠ ScienceThe type of
needed to get the job done
Does not need to feel like
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Testing ≠ Science
Messy
Unconventional
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Testing ≠ Science
Messy
Unconventional
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Become the user
Be with - do not just study - the user
Testing does not require a license
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fuzzydaniel mobileuxLondon UCLAdvances
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Working with a start-up,like a start-up
Jules Spanou - UX Consultant
@ucladvances@ucladvances
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Takingyour
relationshipto the
next level
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1. “Would you use this revolutionary product that we have?”
Asking from the first date if he/she loves you.
is like
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2. “This is our main stakeholder we have to please him 100%”
Hanging out with your girlfriend ALL the time.
is like
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3. “The more features we have, the more they will like it!”
Overdressing for your date.
is like
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4. “We have to get it right the first time.”
Buying the perfect very first present for your beloved one.
is like
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5. “We don’t have time to test it now.”
Getting lost on your road trip and not asking for directions!
is like
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6. “This is an MVP” - “No, this is not an MVP”
Debating “it’s love”, “no, it’s a crash”, “it’s love!”, “no, it’s a crash!”
is like
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7. “I have to implement those changes from the design team.”
Answering “I am fine” when you are obviously not!
is like
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So, go fall in love
<3