M O B I L E / U X

T H I N G S T O C O N S I D E R

Richard Hewitt | @Rhuey46

T H I S I S M E

R I C H A R D H E W I T T R E S E A R C H E R | D E S I G N T H I N K E R | S T R AT E G I S T

T H I S I S W H AT I D O

T H I S I S H O W I D O I T

• Ethnography

• Auto-ethnography

• Depth Interviews

• Contextual Research

• Home Visits

• Design Research

• Observational research

• User Safaris

• Lab Research

• Data Analysis

T O D AY, I ’ M G O I N G T O T E A C H Y O U H O W T O G E T R I C H Q U I C K .

T R E V O R M C K E N D R I C KC R E A T O R O F ‘ L A B I B L I A ’

audio via Gimlet Media

Not really, but it highlights the first thing I want you to consider when thinking about mobile…

UX makes a difference …duh!

T H E U S E R I S A LW AY S C E N T R A L T O U S E R E X P E R I E N C E D E S I G N

Three areas that I want to focus on…

(adapted from Rachel Hinman)

know the medium know the people

embrace the chaos

T H E M E D I U M I S T H E M A S S A G E

T H E M E D I U M I S T H E M E S S A G E

– M A R S H A L L M C L U H A N ?

“We shape our tools and thereafter our tools shape us”

Wilson Miner: When We Build

Excerpt: https://vimeo.com/34017777

C O N S I D E R W H AT M O B I L E A M P U TAT E S V S . W H AT I T E X T E N D S

2 3 T I M E S A D AY F O R M E S S A G I N G 2 2 T I M E S F O R V O I C E C A L L S 1 8 T I M E S T O G E T T H E T I M E 1 1 0 T I M E S U N L O C K E D

Kleiner Perkins Caufield and Byers

W H AT A B O U T T H E C O N T E N T ?

M A S S A G E / M E S S A G E

kanny mania

keitai

M O B I L E I S …

A N E X T E N S I O N O F T H E B O D Y

C O N S I D E R T H AT A M O B I L E D E V I C E C A N T E L E P O R T P E O P L E

M O B I L E H A S E V O LV E D

M A K E T H E M O S T O F N O W > P O W E R T O Y O U

T H E M O B I L E M E D I U M I S A N E X T E N S I O N O F O U R C N S I N A N Y C O N T E X T

C O N S I D E R T H AT…

C O N S I D E R T H AT M O B I L E I S T O O E N G A G I N G

T H I S I S W H AT I D O …

I C O U L D TA L K Y O U T H R O U G H W AY S O F D O I N G I T B U T…

C O N S I D E R Y O U R S TA K E H O L D E R S A S M U C H A S Y O U R U S E R S

R E S E A R C H O U T P U T S A R E G E N E R A L LY Q U I T E S I M I L A R

E X C E P T C O N S I D E R E S P E C I A L LY F O R M O B I L E , R E S E A R C H S H O U L D O C C U R I N C O N T E X T

C O N N E C T I N G T O P E O P L E

• Leave your worldview at the door

• Embrace how other people see the world

• Build rapport

• Listen

• Get interested

U S E R R E S E A R C H I S A W E S O M E !

C O M M U N I C AT I O N I S D I F F I C U LT

D E L I V E R A B L E S… M E H

C O N S I D E R T H AT Y O U S H O U L D B R I N G R E S E A R C H T O L I F E !

C O N S I D E R T H AT I F Y O U D O N ’ T F U L LY U N D E R S TA N D Y O U R U S E R S Y O U C A N ’ T C O M M U N I C AT E T H E I R F E E L I N G S T O S TA K E H O L D E R S

F I N A L LY, C O N S I D E R T H AT…

U N D E R S TA N D I N G T H E “ M E D I U M ” I S A S I M P O R TA N T A S T H E “ M E S S A G E ”

U N D E R S TA N D I N G T H E U S E R I S M O R E I M P O R TA N T T H A N U N D E R S TA N D I N G T H E M E D I U M

W H AT Y O U A R E C R E AT I N G W I L L C H A N G E T H E W AY P E O P L E B E H AV E

A LT E R N AT I V E LY I A L S O T H I N K T H AT Y O U S H O U L D C O N S I D E R …

T H R O W A W AY T H E S C R I P T

E M B R A C E T H E C H A O S

– A B R A H A M L I N C O L N , E T A L

“The best way to predict your future is to create it”

T H A N K S !

Richard Hewitt | @Rhuey46