g o o n j : s o c i a l m e d i a f o r e v e r y o n e

B U S I N E S S S O L U TI O N S F O R C O M M U N I TY S E RV I C E C E N TE R S

AU G U S T 2 0 1 3

Gram Vaani Community Media- Technologies for Community Empowerment -

V O I C E O F TH E V I L L AG E

g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development

Our understanding of the CSC business model

1,12,000 community service centre's would be set up at various places in all parts of

rural India under the extension of the Knowledge Mission, Government of India. One

CSC to service a cluster of 6 villages – 6,00,000 villages networked

Budgetary allocation of over Rs.27,000 crores for enabling e-Governance Services to the

doorstep of rural citizens. CSCs to be positioned as the retail extension outlets in rural

India

Scheme to be implemented in a PPP ( Public –Private partnership) Framework. Focus on

Private Sector services for quick sustainability

US$ 1.5 billion investment for providing broadband access to rural India would be

generated through private sector. Remaining US$ 0.5 billion of investment would be

poured into infrastructure

g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development

Understanding the CSC business objectives

Business objective 1- linking rural India to a basket of

information, goods and services through end-to-end

demonstrable models

Business objective 2- integrate the commercial goals of

private sector with the larger development goals of the

State as well as Nation

g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development

The integrated business engagement approach

g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development

Concept of the shared retail extension outlet

g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development

Understanding the challenges in the CSC business model

today

Expected revenues from e-gov services have not been

realistic. Demand for services is limited but cannot be a

recurring revenue stream.

Rural retailing has not been a run away success as

envisioned. Supply chain management and marketing have

been major hurdles.

g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development

VLE- at the core of the CSC business model

Requisite skill sets

Proximity to customer and understanding the consumer needs

Trusted by the consumer

Willingness to learn technical /basic computing skills

Initiative to tap local revenue generation potential

Provided by the following

Resident of the kiosk village

Part investment by the kiosk owner

Educated

Support from NSLA with training, content development, linking with

other potential service providers

g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development

Specific challenge Our Solution The operations Our value proposition for a pilot

Unlocking potential

alternate revenue

streams for the VLEs

V-classified

platform

VLE collects voice classifieds

from various local businesses

and paying individuals, which are

aired on MobileVaani network for

a commission/fee.

GramVaani bears the cost of the

technology platform, the VLE brings in

the business (classifieds) and the

referrals to whom the message has to

be broadcast through the MobileVaani

platform

Local targeted

marketing support for

the VLEs

V-advert

platform

Consumer brands, for products

and services, air their

advertisements on MobileVaani

network for a nominal fee.

GramVaani will bear the technology

cost, and the nominal fee from the

advertiser will cover the operations

cost; call costs that will be made to

targeted consumers through the

MobileVaani network

Supply chain

management to

optimize retail

business

V- Automate

solution suite

CSC franchisee and /or brand

owners integrate the solution into

their operations with specific

customization based on the

scope.

GramVaani bears the cost of

technology hosting and maintenance;

the franchisee and the brand owners

will bear the call costs and

customization costs for the integrated

solution.

Skills updating of

VLEs

V-Learn VLEs access training and

learning materials about

products, services, sales

management, processes etc

through the MobileVaani

dedicated channel

GramVaani bears the cost of the

technology; CSC Franchisee and

brand owners bear the cost of calls

made into the MobileVaani platform by

the VLEs.

g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development

The V-Classified platform

MobileVaani

1

2

3

3

4

5

CSC

community

Rep

Classified prospect

Classified client

Classified client

giving his classified

Ad through his

mobile phone

Agreement

Ca

ll o

ut

MobileVaani listeners

g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development

The V-Advert platform

MobileVaani

MobileVaani

CONNECT network

Listening to

Advertisement on

transistor radio

Listening to advertisement on mobile phoneCSC retail

outlet

Consumer brands

1

12

2

Community Radio

g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development

V-Automate solutions for supply chain management

CSC retail

outlet

Indent raised and HQ informed

Supply dispatch orders

• Inform team

•Track supply

• Analyze data ( demand, trends, supply,

credit notes)

12

3

4

5

g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development

The V-Learn solution for financial literacy of consumers and

CSC retailers

MobileVaani

ContentCommunity Radio

MobileVaani

CONNECT networkLearn about

insurance

Learn about

banking

Learn about

micro-finance

1

2

2

g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development

Financial sustainability analysis

CSC retail

outlet

Land for sale @ 500 for

reaching out to 500

potential customers

Bullock for sale @ 800 for

reaching out to 800

potential customers

Looking for bride @ 500

for reaching out to 500

potential brides

Selling bicycles @ 200

for reaching out to 200

potential customers

Selling motorcycles @

500 for reaching out to

500 potential customers

Repair Services on offer

@ 200 for reaching out to

200 potential customers

Selling tractor@ 800 for

reaching out to 800

potential customers

Looking for groom @ 500

for reaching out to 500

potential grooms

Assuming 50% revenue split between the VLE and MobileVaani, and only 1 client from each

category mentioned in this scenario, the VLE gets to pocket Rs. 2000/- per month

g o o n j : s o c i a l m e d i a f o r e v e r y o n e

G r a m Va a n i C o m m u n i t y M e d i a

W e b s i t e : h t t p : / / w w w. g r a m v a a n i . o r g

E m a i l : c o n t a c t @ g r a m v a a n i . o r g

Thanks