mobile video consumption is on the rise — infographic
DESCRIPTION
THE MOBILE VIDEO AD FORECAST from Opera Mediaworks. Mobile video will increase 14X between 2013 and 2018 and will account for 69% of total mobile ad traffic. MOBILE VIDEO ADVERTISING IT’S TIME TO “PLAY”TRANSCRIPT
CONSUMPTION IS ON THE RISE
THE MOBILE VIDEO AD FORECAST IS SOLID
Mobile video will increase
14Xbetween 2013 and 2018
and will account for
69%of total mobile ad tra�c
The average U.S. consumer spends
16.5watching video on their smartphone or tablet
hoursper month
MOBILE VIDEO IS ON THE RUNWAY
Source: Cisco Visual Networking Index, Feb 2014
MOBILE VIDEO ADVERTISNG IT’S TIME TO “PLAY”
billions, % change and % of total mobile ad spending
2013
$0.66
169.0%
6.8%
2014
$1.44
119.0%
8.1%
2015
$2.38
65.8%
9.2%
2016
$3.42
43.8%
9.8%
2017
$4.38
27.8%
9.9%
2018
$5.44
24.2%
10.0 %
Mobile video ad spending
% change % of total mobile ad spending
Note: includes in-banner and in-stream (such as pre-roll and overlays); adspending on tablets is includedSource: eMarketer, March 2014
2010 2011 2012 2013 2014
2010 2011 2012 2013 2014
TTablet 0:00 0:01 0:04 0:13 0:20
Smartphone 0:00 0:02 0:04 0:09 0:13
Total 0:00 0:03 0:08 0:22 0:33
Note: ages 18+; time spent with each device includes all time spent withthat device, regardless of multitasking; for example, 1 hour of multitaskingon a smartphone while on a tablet is counted as 1 hour for smartphone and1 hour for tabletSource: eMarketer, April 2014
Average time spent per day with mobile video byU.S. adults, by device, 2010-2014hrs:mins and % of total
U.S. digital video ad spending, mobile and online2013-2018U.S. mobile video ad spending, 2013-2018