Dong Ouk MoonColumbia University, Apr 6th

OutlineWeb 2.0Mobile Web 2.0Mobile MashupLocation Based System (LBS)Case Study

Ad-mobAmazonMessage Center Project

 Conclusion

Web 2.0Web 1.0

Not more than providing info.Difficult to share ideaLimited SNS; email, IM

Web 2.0New definition ‘Social Web’User generated contents

Blog, WikiData Sharing

Open APIAutomate update system

RSS, AtomFig. 1. The differences between Web 1.0 and 2.0

Limited ResourceTechnical Problem

Limited ResourceTechnical Problem

Web 1.0 Web 2.0

Company

Contents

UsersUsers

Company

Contents

Mobile Web 2.0 - AdventWireless network technology advances

WCDMA, LTE, WiMAX Overcome infra limitation; Network Speed and Cost

Mobile devices improved dramatically Improved dramatically Make past limitation disappear

The convergence into Mobile devices GPS, WiFi, 3G Ubiquitous

Mobile Web 2.0 - FeaturesInclude Features of Web 2.0

User-generated contents Easy to Share Automated Update Procedure

Location Based System GPS, Wifi, Cell-Tower

Mobility Anywhere High-Speed

Mobile Web 2.0 - MeshupCreating a new serviceCombining servicesUse Open API

Satellite pics from Google mapsBook Info. from AmazonNews from Bing…

Open APIOpen API

Smart Phone PC Tablet

Fig. 2 Data sharing by using Open API

Case Study: Admob

Mobile advertisement serviceLocation Based Advertisement SystemAnalyze User PatternFocused on Local MarketLongtail Business

Fig. 3. The coverage of local advertisement

Case Study: Amazon

Biggest Online BookstoreAnalyze User PatternProvide Mobile SiteProvide Movile Native App

Fig. 4 Mobile Web 2.0 Website and Native Application of Amazon

Message Center ProjectTimeline

Show All Messages Twitter, Facebook SMS, E-mail

ComposePost it to all SNS

Twitter, Facebook, IMAt the same time

Auto PostingCertain Area – “I’m at Penn station”Certain Time – “I go to bed” Fig. 5. Message Center for Android

ConclusionUser-generated contentsLocation Based SystemMobilityMobile MeshupNew Business Model

Questions?