mobile web and apps world new orleans session 6 the device, mobile applications and the cloud
DESCRIPTION
The Device, Mobile Applications and the Cloud Ubiquitous connectivity is constantly transforming the mobile landscape. Bigger, Hi-Resolution Displays, Larger Memories, Faster Processors have helped increase device and network usage. Higher bandwidth for mobile devices has opened up new possibilities in spaces ranging from digital media to mobile health. All of this has had a huge impact in consumer behavior. Consumers are starting to ask for anywhere, anytime experience today and people don’t want to be tied down to devices, platforms or physical spaces when it comes to storing, accessing and consuming data – user experience has come to the fore-front. The session will address the following: The evolution of devices, mobile applications and the cloud Making better use of the data overload The cloud as the backbone for the ‘Internet of Things’ Creating a Seamless, Coherent and Integrated User Experience across Devices & Platforms The search for the ‘Killer App’ Asokan Thiyagarajan, Director – Platforms & Technology Strategy-Samsung Information Systems AmericaTRANSCRIPT
THE DEVICE, MOBILE APPLICATIONS & THE CLOUDAsokan AshokDirector – Platforms & Technology StrategySamsung Media Solutions Center America
Confidential & Proprietary
THE BIG PICTURE
Confidential & Proprietary
KEY MACRO TRENDS DRIVING THE FUTURE OF MOBILITY
Faster Processors
Larger, Brighter, Better Screens
Faster, Ubiquitous Connectivity
Move to the Cloud
Exploding Data Consumption
DEVICES NETWORKS CONSUMERS
Anywhere, Anytime Access to Data
Confidential & Proprietary
CONSUMERS PUSHING THE BOUNDARIES OF THE DIGITAL WORLD
Confidential & Proprietary
Today’s Family Owns an Average of 32 Electronic Devices.*
By 2015, nearly half will be Connected and users will expect a Seamless Experience.**
* Source: CEA; **Source: Strategy Analytics and Samsung
CLOUD AS THE ENABLER FOR A RICHER, BETTER USER EXPERIENCE
Confidential & Proprietary
CLOUD ENABLES A SEAMLESS, SYNCHRONIZED N‐SCREEN EXPERIENCE ACROSS DEVICES, PLATFORMS & CONTENT SOURCES
Confidential & Proprietary
Customized by Form Factor
Context Aware
Synchronized Paired Device Experience
Cross-Silo Search & Recommendation
Unlimited Storage & Computation
Single Sign-On
APPS & ONLINE GAMING WILL BE THE KEY DRIVERS OF THE MOBILE CLOUD SERVICES MARKET
Confidential & Proprietary
19%
2014
24%
32%
26%
20%
$28bn
1%21%
1%
21%1%26%
31%
2010
$10bn
2012
$16bn
34%
$47bn
1%
2016
$71bn
12%
14%
14%
2018
18%
27%
41%
27%
46%
1%
20%
20%
Mobile Apps
Online Gaming
VoIP
Others1
Storage/Backup
1 Others includes Email, Online Social Networking and Paid Music SOURCE: Business Insights, Analyst consensus
MAKING BETTER USE OF THE DATA OVERLOAD – CLOUD AS THE “BRAINS” FOR THE INTERNET OF THINGS
Confidential & Proprietary
Intelligence in the CloudData Mash Up & Analysis
Emerging Connected Devices
THE CHANGING WORLD OF MOBILE APPLICATIONS
Confidential & Proprietary
ON THE CONSUMER SIDE: THE MOST POPULAR APPS ARE THE ONES WHICH USE THE CLOUD TO DELIVER A RICH USER EXPERIENCE ACROSS PLATFORMS
Confidential & Proprietary
Cloud Based Backend Enables:
Social Integration
Single Sign-On across devices
Complex Computation & Data Analysis
Data Aggregation from various Sources
Anytime, Anywhere Access
Faster, Easier Upgrades
ON THE ENTERPRISE SIDE: WORK IS NO LONGER A PLACE
Confidential & Proprietary
Video Conferencing On‐The‐Go
Cloud Access to Enterprise Apps
BYOD
Tablets and Smartphones for a mobile, real time workforce
THE FUTURE – CONNECTED DEVICES FOR THE PHYSICAL WORLD
Confidential & Proprietary
EMERGING SERVICES – THE SEARCH FOR THE ‘KILLER APP’
Confidential & Proprietary
Digital Advertising ConnectedCar
ConnectedHealth
Smart Home EcosystemEnergy Management
CONNECTED DEVICES LANDSCAPE – MOVING TO THE CLOUD
Confidential & Proprietary
Emerging Space –
Network aware, Sensor based embedded devices
Integrated with our physical world Low Bandwidth, Critical Data Potential for High Revenue / Data
WHAT WILL THE FUTURE BRING – KEY AREAS OF GROWTH
Confidential & Proprietary
Mobile Analytics
Medical/Health Applications
Context Aware Applications
IT/Security/Enterprise
BEST IN CLASS SAMSUNG EXPERIENCE
Confidential & Proprietary
Screen
Speed
Content
Confidential & Proprietary