Mobile web

Introduction, case-study, advices

Facts and trends

• Mobile market is the biggest distribution form in the world. There are 2 bilion mobile phones users comparing to only one bilion internet users and only one bilion TV users. - "Outlook 2007: The Future is Now," Fortune Magazine, 2007

• 29% of whole population uses mobile phones. - GSM Association, 2007

• About 28% of mobile users at least once used their mobiles to connect to the internet. - Ipsos, 2006

• In Europe mobile internet is most popular in Germany and in Italy, it is used by 34% of internet users. - comScore Networks, 2006

Facts and trends

• The number of mobile devices capable to connect to the internet in 2006r. was 2,4 bilion. - GSM Association, 2007

• Companies and individuals have registered about 75 000 sites in the mobi domain within first 8 hours on 27th of october 2006, when the domain was officially opened. - dotmobi, 2006

• Many analytics sees connection between development of internet and mobile internet. Second one is considered to be developed as internet has been about 4-8 years ago. It means that the fastest development phase is beginning right now.

Case study: travelling

Everything for people travelling to USA and Canada.

Developing site hostels.mob allows one to make a reservation in European hostels – When fully developed it is to be a great information source for tourists.

Case study: travelling and cities sites

Site http://Helsinki.mobi in a useful way presents the most important information for mobile users. Menu categories of Helsinki.mobi are: Shopping, Wining & Dining, Entertainment & Events, Sites & Attractions, Getting Around, Useful Information. Project is governed by Greater Helsinki Promotion – organization founded for city promotion.

London guide and a mobile city site.Mobile Internet is available in many polish cities, but few of them considers making a mobile version of their WWW site. Some USA cities have even a couple of mobile sites, which are conquering for market position.

Case study: corporate sites

Corporate site ING DiBa bank. Nowadays online banking is a standard. Clients expect full access to bank's offer, including access by their mobile phones.

One of the first mobile sites. Mobile site of BMW. Good example of reaching demanding clients in the most convenient way for them.

Case study: society sites

Mobile society site. One of many arising recently. Mobility is a big advantage when you are looking for someone who wants to go to the cinema or when we're planning to go and have some pizza with friends.

Serwis pozwalający zakładać i prowadzić mobilne blogi. Fenomen Twittera pokazuje jak ważne dla użytkowników jest wzajemne informowanie się o tym co robią, z każdego miejsca w którym się znajdą.

Case study: ebusiness

Real estate site gives one convenient access to information. Local sites are especially useful in mobile version. One can check offer details standing by the front door. One can also cosily seek for flats or houses in the neighborhood.

Internet mobile shop http://mobi.kolporter.pl offers not only ability to buy but also shows lists of best selling products, of novelties and gives possibility to send information to the computer. The thing to remember is that at the beginning more important is to build awareness and to bind a customer than to sell.

Being mobile• Cost – mobile users pay for transferred data. One's site should have light

site layout in order to minimize these costs.• Working speed – mobile access is usually slower than through popular

broadband. Technology allowing minimizing delays should be applied. • Navigation – specific character of mobile devices requires completely

different developing. One must consider small displays, different working conditions, possibilities of using touch screens or keyboards and many more factors.

• Proper working – there is no common technological standard for mobile devices. Sent data should be adjusted to customer's viewer. Site should also be tested on most common devices.

• Environment – mobile users requirements are completely different than those of classical ones. An analysis of these requirements is essential for defining key things for mobile user.

Directions• Create a simple information architecture directed for mobile users.• Show no more than 5 categories on each page. • Show no more than 10 links on each page. • Always provide at least one piece of content (Avoid making pages without

any content).• Always try to give priorities to site's content – depending on popularity or

users' activity• Bottom of each page should include link enabling user to continue

navigation.• Minimize page size.• Use good code in order to avoid technical problems.• Code sequence should be conformed to document structure. Use semantic

coding.• Use access keys.

Biznesmobi Server

Biznesmobi Server is a technical infrastructure that allows to automate conversion of any WWW site to mobile format.

• Mobile version is created accordingly to results of users' expectations analysis.

• Data is automatically updated basing on WWW site. • Without involving whole IT department, a company gains new distribution

channel. This channel does not require any later attendance – it is updated automatically with chosen frequency.

• More about Biznesmobi Serwer: tkarwatka@biznesmobi.pl

Mobile web

Extended version of presentation, more info about Biznesmobi Server

tkarwatka@bizneswiki.pl