Mobile web Mobile web usageusage and and growthgrowthin Chinain China

In ChinaIn Chinathere arethere are

600M600M web web usersusers

Over Over 80%80% of of themthem

goes online goes online with a with a

smartphonesmartphone

The majority of The majority of mobile web mobile web users are users are betweenbetween18 and 3518 and 35years oldyears old

Over 50% of Over 50% of themthemhas a has a bachelorbachelor degreedegree

39%39% of people of people use the mobile use the mobile web to do web to do mobile shoppingmobile shopping

72%72% of user use of user use the mobile web the mobile web

many times a many times a dayday

Only Only 28%28% of rural of rural people use the web people use the web

regularlyregularly

Still, the percentage Still, the percentage of rural people who of rural people who access the web via access the web via

mobile is mobile is 79%79%

70%70% of China’s new of China’s new web users do so via web users do so via

their smartphonestheir smartphones