Mobile Website Development

When you've got a mobile website it puts you streets ahead of your competition. If you don't have a mobile website your competitors will leave you standing. Mobiles are an integral part of our lives, so much so that many of us can't remember a time without them. Nowadays we've got them on us all the time... when we go out we take our wallet or purse, and our mobile. Generally we are NEVER separated from them! We eat breath and yes even sleep with our mobile phones! 60% actually do take their mobiles to bed every night.

Without doubt the mobile phone has become the most private and personal accessory we own today. Some of us may remember people carrying filofaxes and personal planners; however the mobile phone is what we carry now. The new generations want the latest mobile, with all of the connectivity and features.

That is definitely true consumerism, you customers are demanding to get access to everything from their mobile devices...Fact 29% of user only access the internet via their mobiles. There are way more mobile internet devices that pc internet connection.... but if your customers can't see your website properly on their mobile devices they will just click onto one of your customers site that's optimised. That all said, there is a massive lack of knowledge as to just how powerful a website for mobile can be. Mobiles provide a complimentary mass media platform. Simply put, a mobile is completely interactive as a platform. It has unique features such as SMS and MMS. These two features alone differentiate it from any other media. The ability to contact and respond to people around the world It's little wonder that Mobile has been described as the 7th mass media. In the book "Mobile as 7th of the Mass Media", Tomi Ahonen makes a compelling case why mobile will be the dominant media. While he rightly says it will not replace other media's it domination is born from its disruptive nature and the fact is has so many unique abilities. For example a simple text message, is far more disruptive that say the internet was 10 years ago. This is largely because an SMS message enables an immediate response. The mobile phone or cell phone is without doubt the most widely spread technology ever. There are now 20 times more mobile devices than Playstations; 30 times more mobile devices than iPods. Not only is it the only universal gadget the world has ever seen, but it has now become the newest media channel. The very first media content that discovered mobiles was music ten years ago now. Today over 31% of all music sold worldwide is purchased through mobile devices.

The second category was videogames and over 20% of that market has now migrated to mobile devices. Social networking, news updates, Television and even internet services are all now moving towards the mobile website development arena. Mobile marketing is happening right now. It is essential that you business at least understand what is happening in the market place and features a mobile website presence. If you have a mobile website it puts you streets ahead of your competition. If you don't have a mobile website your competitors will leave you standing. There's real first server advantage right now!

To find out more about Mobile Website Development, visit my website about Mobile Websites.