mobile website or app: what's best for your message?
DESCRIPTION
Pete Saunders from ProjectProject discusses a number of core differences between mobile websites and apps and present three case studies of health related projects where the advantages of device technology became a deciding factor in their developments. Presentation from DrugInfo seminar: Leveraging social media. Melbourne, Australia, 16 July 2013TRANSCRIPT
Mobile website or app: What’s best for your message?
Mobile websites: advantages· Mobile sites can work on any mobile device.· Relatively less expensive to develop.· Indexed via search engines/websites/blogs.· Doesn’t require an app store.· Instantly accessible.· No need to manually update.· Draws content from an existing CMS.
Native apps: advantages· Better performance and user experience.· Distribution through native app stores
(another promotional avenue).· Utilise native functionality: camera, push
notifications, GPS, gyroscope, link to other apps.
· Allows for interactivity and gamification
Whether you build a mobile website or a native app comes down to what you want to achieve.
Case studies
PicSafe Medi
CareSpace
QLingo
The crux
Mobile devices are the most powerful and personal tool for direct communication.
Don’t just talk at users,take a seat at the table.
Think about who you’re targeting and how they interact with their devices.
Don’t try to do everything.Do one thing really well.
Create an experience that users will want to return to.
Thank you.