mobilegeddon - how to get ready for google mobile seo

@gShiftLabs | #MobileSEO

Data-Driven Insights, Monitoring

& Reportingfor SEO + Social + Content

How to Get Ready For Google Mobile SEO

Jeff RiddallDirector Product

StrategygShift


1. MOBILEGEDDON or NOT?2. Industry Trends3. Mobile SEO Survey Results4. Preparing Your Presence

• Diagnosing Mobile Friendliness• Fixing Usability Issues• Mobile Content Marketing• Benchmarking Your Keywords for Mobile

SEO5. Q & A

Let’s Talk About…


Socialize with #MobileSEO

@gShiftLabs | #MobileSEO @gShiftLabs | #MobileSEO

MOBILEGEDDON or NOT?

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

- Google


What Does This Mean for SEO?

What do we know?

• Mobile SEO is Best Practice

• Differences in Discoverability by Device

• Mobile Usability

• Mobile Content Marketing

• Competitive Opportunity

• Will take at least 2-3 months to roll out

• Lots of other Non-Mobile Ranking Factors

• Bing is NEXT!


Industry Trends


GSM Association, Oct 7, 2014

7.2 billion people and devices

More Devices than People


CURRENTDIGITAL

MARKETINGTACTICS


SEO IS INTEGRATED

WITH EVERYTHIN

G



What is SEO again?

“It’s about the long-term process of enhancing both the brand's web presence asset and the opportunity for discoverability in search and social throughout the prospect's buying cycle and across any device.”

Krista LaRiviere

Founder and CEO

gShift


Mobile SEO Survey Results293 Digital MarketersMarch 25th to April 2nd

Retail, Travel, Automotive, B2B and B2C65% of Participants were Senior-Level

Decision Makers


Source: gShift 2015


Source: gShift 2015

6,000+ websites between April 2014 and January 2015


Source: gShift 2015


Preparing Your Presencefor Mobile


Is your website mobile-friendly? i.e., how does it render on a mobile device like a phone or tablet?

Does your content load quickly?

What is your visitor’s mobile experience like?

Even more important for local businesses where mobile search is more prevalent.


Mobile Usability


Google WMT Warnings and Mobile Test


https://www.google.com/webmasters/tools/mobile-friendly/





• CMS? Use a mobile friendly theme.

• Make sure your site fits in mobile viewports.

• Make sure font is legible• Make sure buttons are

clickable.• Minimize HTML & CSS.• Avoid JavaScript.• Avoid heavy images.• Use browser caching.• If you go “mobile-only”

you need to re-optimize content.

Fixing Usability Issues


Mobile Optimized Content Marketing

Mobile website visitors have a 9.56% higher bounce rate on average compared to a desktop visitor.

• Usability• Content type: consider video,

podcasts• Content style: short form, bite-

sized content• Short headlines• Set up mobile conversions in

Google Analytics• Test and Optimize!


• Anecdotally, mobile rank was already different than desktop rank

• Remember: Page 1 may only include Top 5-7 positions depending on the device

• Benchmark your presence now!

Mobile Rank Data


Mobile Data

• Google Mobile Rank Data

• Comparative and Competitive Reporting

• Important to get a Benchmark Now!

• Mobile Analytics – Mobile vs. Desktop vs. Tablet


Benchmark your Keywords & Content

for Mobile SEOMobile SEO Resources

www.gshiftlabs.com/resources/mobile-seo

Q & A Time!


http://www.gshiftlabs.com/mobile-seo

http://www.gshiftlabs.com/mobile-seo

mobilegeddon - how to get ready for google mobile seo

Marketing

mobileseo seo

mobileseo mobile usability

mobileseo source

mobileseo mobilegeddon

mobileseo https

mobileseo cms

mobile device

use of mobile