Mobileye Advanced Driver Assistance System

Corporate BackgroundFounded in 1999World pioneer and leader in vision-based Advanced Driver Assistance Systems (ADAS)Largest artificial vision R&D center in the worldInvestors include Goldman Sachs, major Insurance companies and private investors

OEM Partners

Road Safety: Global Initiatives

Road Safety: A Global ConcernEU Legislation LDW as standard fitment for commercial vehicles above 3.5 tons and buses from Nov 2013.

EuroNcap and NHTSA Considering ADAS technology for car safety rating.

Fleet Bill in the US US will grant tax credits to fleets equipped with ADAS.

Governmental SubsidiesGermany to provide financial support to fleets installing ADAS.

The Cause of Accidents

Human Factor ; 93%

Other; 7%

3 Second inattention

; 80%

Other; 20%

72% of car accidents are caused by driver inattention* Sources: VTRC + NHTSA

Studies conclude…1.5 seconds early warning can prevent 90% of rear end collisions!

•Source: study on the link between collisions and cases of whiplash, Feb. 2009, AXA Winterthur

•D.R. Ankrum, "Smart Vehicles, Smart Roads," Traffic Safety

Mobileye ADAS Technology

Mobileye Pedestrian Collision Warning

Mobileye Lane Departure Warning

Mobileye Forward Collision Warning

Mobileye Headway Monitoring

Mobileye ADAS solutions

Now Announcing:Industry-First Technologies

Mobileye Intelligent High-Beam ControlMobileye IHC automatically raises and lowers the high beam without inconveniencing oncomingor preceding traffic

Now Announcing:Industry-First Technologies

Mobileye Traffic Sign Recognition/Speed Limit Indication

Mobileye SLI recognizes all speed limit signs, “reads” the speed limit on the sign, and communicates it via Mobileye’s CAN channel for telematics and 3rd party integrators.

Audio-visual

Mobileye C2-SeriesMobileye C2-200

Mobileye C2-270

Distributors Over sixty partners around

the globe

Distributors Over sixty partners around the

globe

Chuan Fa Auto Pte. Ltd

Lease Sector - Adopting Mobileye

Colas Bitumen Tankers Fleet

Fleet Sector - Adopting Mobileye

Linsa

FMS Sector - Adopting Mobileye

10% discount to customers installing Mobileye.

25% discount to customers installing Mobileye.

25% discount to customers installing Mobileye.

20% discount to customers installing Mobileye.

Insurance Companies

Effectively prevents collisions and car accidentsReduces fuel consumptionSave on insurance claims PaidSave on liability costs Active Road Safety

09/12/10

OPPORTUNITYSaves Money

09/12/10

OPPORTUNITYManagement & Marketing tool

Corporate Social Responsibility/ Keeps drivers, passengers and our environment

safe

Provides a powerful tool for driver monitoring and evaluation/ Driver Training

/ Improves driving patterns/ Risk Management

Enables to achieve excellent ROIReduces TCO

Reaching Zero Collision

2000 Trucks with Mobileye A control group of 400 trucks

1 Year Testing and 77 million kilometers

No Collisions(11-13 Expected)

5 Collisions(4-5 Expected)

09/12/10

Achieving excellent ROI

C.R. England, largest refrigerated trucking company in the US (4000 trucks), reports:

37% reduction

in crash costs per mile traveled!

Coca-Cola Hellenic South and East Europe

Average Mobileye Events

Improve and controlDriving Patterns

Nestle - Switzerland

Improving Driving Patterns

Average number of events per 100 K”m driven

Costs incurred that are not covered by insurance•€1650 by passenger car •€2900 by heavy goods vehicleAllianz Presentation eSafetyChallenge, Milbrook 2010

€ 730 = average cost of repair per vehicle per year in EuropeECDP

•Insurance: 12% of costs•Accidents: 8% of costsSignificant portion of depreciationEsafetyaware asbl

Cost of Repairs And Insurance Represents 1/5 of TCO

Reducing TCO

Green ProductDriving Safe is driving Green