mobilgi field solutions mas
DESCRIPTION
Introducing MAS, a off-the-shelf PDA software system for field sales and merchandisers. There are no set up fees, we can be up and running within weeks and all reporting is immediate, web based, and included in simple user / monthly low licensing costs. This is an ideal solution both for Field / Trade Marketing agencies and FMCG Trade Marketing Departments.TRANSCRIPT
Retail Auditing Technology
Mobilgi Technologies2009
Mobilgi Technologies LLC is the leading provider of mobile business solutions technology in Turkey, The Practice distribute these services in Russia. Our systems provide comprehensive data gathering, management, and reporting services using handheld devices (PDAs), satellite communication, and platform-free Web technologies. We customize our services according to the specific needs of each client and deliver added-value through our experience with a broad range of products, sectors, and markets.
Since 2001, Mobilgi has been working with leading companies in the FMCG, consumer durables, pharmaceutical, financial, retail, and marketing services sectors, helping our clients revolutionize the way they conduct their field sales and marketing functions.
About Us
Mobilgi Field Automation Solutions
Our vision is to remain the dominant service provider in our region and to compete meaningfully in international markets. To do this, we are constantly monitoring and adopting the latest technologies in remote business communications as well as keeping abreast of developments in world-class field sales and marketing practices.
Mobilgi is more than just a software company. Our key managers also have experience in field and trade marketing management. We understand the issues our clients’ sales and marketing managers face on a daily basis because we’ve lived it.
Our Vision
Mobilgi Field Automation Solutions
Software as a Service (SaaS)Mobilgi Technologies provides comprehensive data collection, management, and reporting software via handheld computers (PDAs) and platform-free Internet-based system access. Field sales representatives are no longer burdened with clumsy paper- and telephone-based data collection methods, and managers are no longer handicapped with having to make decisions based on information that may be days old. By replacing these obsolete systems with mobile solutions, we enable our customers’ sales and marketing managers to access up-to-the-minute information directly from the field; and our reporting tools analyze and format the collected data automatically.
Quick Turnkey Delivery SolutionAll of this in a pay-as-you-go turnkey system that requires no hardware or software investment!
Why Mobilgi?
Mobilgi Field Automation Solutions
FlexibilityMobilgi Systems work with all PalmOS, Windows Mobile 5 and Windows Mobile 6 platforms. In 2009 our systems will accomodate Blackberry and other smart mobile telephones supported by Java software.
Web-based SolutionsOur web-based, platform-free systems allow company managers to access all field data and reports from any Internet browser anywhere in the world, 24/7.
Why Mobilgi?
Mobilgi Field Automation Solutions
Our Systems
Mobile Survey System (MSS) Merchandising and Sales System (MAS)Mobile Data Synchronization System
Automated GLOBALSCOREMerchandising Audit System
Field Sales Support System(SDS)
Distributor Follow-up Support System
Mobilgi Field Automation Solutions
Mobilgi Merchandising and Sales(MAS) System
Does this describe your Company’s retail challenge?
• You face stiff competition in the retail space.
• Your products are sold in a broad range of outlets, from large supermarket chains to small neighborhood shops.
• Your sales depend on effective point-of-sale presence – merchandising and marketing efforts.
• You need increasingly more sophisticated business intelligence to gain a competitive advantage.
And you’re not always sure that your merchandisers are controlling ‘shelf disease’:
• Out of stocks• Expired products• No shelf discipline• Dusty SKUs• Expired promotional messages
• All of which result in:
LOSS OF SALESUNHAPPY CUSTOMERS
UNHAPPY STORES
Mobile Merchandising and Sales Automation System
Mobilgi Merchandising Automation System (MAS) is a hand-held automated data-capture solution that provides ready-to-use, real-time information for sales-point decision-making. With Mobilgi MAS marketing and sales managers now can:
• be everywhere their products are sold – all the time,• immediately know their products’ merchandising and promotion situation,• AND see what their competitors are doing!
Sales point data collected:Inventory status Competitor pricing dataProduct orders Competitor shelf shareSKU penetration Competitor promotional activitiesPlan-o-gram compliance and more!Display placementPricing compliance
The Solution
• Communicate with your merchandisers instantly to control your products’ in-store availability, visibility, and communication.
• Schedule messages to send to field staff with reminders of tasks, and monitor how/when they are implemented.
• Ensure effective deployment of your fee-paid promotional campaigns and compliance with display/shelf space contractual agreements.
• Monitor market conditions and track your competitors’ in-store activities.
• Spot and activate new trade channel and promotional opportunities immediately.
Mobilgi MAS strategic benefits:
Sales point data:Inventory statusProduct ordersSKU penetrationPlan-o-gram complianceDisplay placement
Competitive data:PricingShelf-sharePromotional activities
‘Real-time’ information:Continuous data collection and analysis24/7 capability
Bi-directional communication:Scheduled task setting and controlInstant messaging to merchandisers on store status information seen in ‘real time’
Reporting:Automated report generation and sharingInstant historic data retrievalElimination of paper documents
Ease of use:‘Palm’ system data entryWeb browser system data viewing
Logistics:Data from any sales pointAnywhere in the world wherever Internet connections are available.
Security:Multi-level data access and password system
Cost EconomyMAS is platform-free. No dedicated server or software purchase required.Efficient data synchronization keeps telecommunications costs minimal.Use any palm-type unit from most economical to most sophisticated.
Mobilgi Merchandising Automation System provides:
• Benefit from real-time trade channel position visibility.
• Make and implement decisions immediately – before your competition can act.
• Adjust promotional campaigns on the fly.
• Revise merchandiser routing to pre-empt competitor activities.
• Conduct ad hoc research surveys with customers.
• Increase your company’s competitiveness as a result of increased responsiveness.
Now you can be PRO-active rather than reactive!
MAS users include companies from the following sectors:
• FMCG• Banking and financial• Telecom• Consumer durables retailers• Manufacturering• Distribution companies
Mobilgi Merchandising Automation Clients
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For a demonstration of Mobilgi Technologies Field Automation Solutions in Russia contact:
Danny Eldridge / [email protected] / +7 903 519 8114
Liudmila Lukashova / [email protected] / +7 906 761 6159
Mobilgi Field Automation Solutions