mobilise your biggest marketing asset: your linkedin army

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Mobilise Your Biggest Marketing Asset: Your LinkedIn Army 8 th October, 2013 #LinkedInArmy

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Page 1: Mobilise Your Biggest Marketing Asset: Your LinkedIn Army

Mobilise Your Biggest Marketing Asset: Your LinkedIn Army

8th October, 2013

#LinkedInArmy

Page 2: Mobilise Your Biggest Marketing Asset: Your LinkedIn Army

Audience research – the social networks B2B decision makers use

92%

11%

5%

0% 20% 40% 60% 80% 100%

LinkedIn

Twitter

Google+

Page 3: Mobilise Your Biggest Marketing Asset: Your LinkedIn Army

Find who you want to find

Page 4: Mobilise Your Biggest Marketing Asset: Your LinkedIn Army

Businesses using company updates using LinkedIn

67%

43%

33%

57%

0% 20% 40% 60% 80% 100%

FTSE100

TechTrack100

Yes

No

Page 5: Mobilise Your Biggest Marketing Asset: Your LinkedIn Army

Not a Daylily…

http://www.flickr.com/photos/kapkap/3768866683/sizes/o/in/photostream/

Page 6: Mobilise Your Biggest Marketing Asset: Your LinkedIn Army

http://www.flickr.com/photos/iwona_kellie/6083388741/

Sharing with people you trust

Page 7: Mobilise Your Biggest Marketing Asset: Your LinkedIn Army

Your speakers today

Henry Clifford-JonesDirector, Marketing Solutions – Europe

Tamara Korcak-NovickaOnline & Social Media Manager

Phil SzomszorHead of B2B and Digital