mobilising media: marketing with tablets & mobiles

44
CIARÁN NORRIS HEAD OF DIGITAL MINDSHARE MOBILISING M E D I A

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Page 1: Mobilising Media: Marketing With Tablets & Mobiles

C I A R Á N N O R R I S

H E A D O F D I G I T A L

M I N D S H A R E

MOBILISING

M E D I A

Page 2: Mobilising Media: Marketing With Tablets & Mobiles

20

08

T

he N

ew

C

on

ten

t M

od

el

2

Page 3: Mobilising Media: Marketing With Tablets & Mobiles

Dennis Ritchie

1941 - 2011

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Introduction

Trends

Integration

Case Studies

Page 5: Mobilising Media: Marketing With Tablets & Mobiles

Introduction

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The future is already here,

it's just not very evenly

distributed.

William Gibson, 1993

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Trends

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Image by Any McNeill on flickr

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100 million smartphones

shipped Q4 2010

Image by *Micky on flickr Source: IDC Feb 2011

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10 million smartphones

shipped Q4 2010

Image by *Micky on flickr Source: IDC Feb 2011

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63 million iPads

sales, 2011

Image by Robert Scoble on flickr Source: Gartner Sept 2011

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117k Swedish population own iPads

Image by Robert Scoble on flickr Source: SIFO/TU, March 2011

6% Irish population own iPads

Image by Kathryb Rotondo on flickr Source: Puca Oct 2011

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19%

Image by *Micky on flickr

global market

share

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19%

Image by *Micky on flickr

global market

share

Source: Canalys Aug 2011

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51% social, gaming or

gambling

Source: Mindshare/Sponge It Mobile Research, Nov 2010

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Ask an expert

Source: Mindshare/Sponge It Mobile Research, Nov 2010

Page 22: Mobilising Media: Marketing With Tablets & Mobiles

Ask an expert

Source: Mindshare/Sponge It Mobile Research, Nov 2010

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He’s Right

98% use at home

71% use between

7-9pm

98% use iPad at home

(mainly in the evening)

Image by Klearchos

Kapoutsis on flickr

Page 26: Mobilising Media: Marketing With Tablets & Mobiles

86%

Image by Angelrravelor

on flickr

TV & mobile web

Source: Microsoft Advertising Meet The Screens 2011

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Integration

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Consumer

Journey

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Case Studies

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KEY USES FOR

MOBILE & TABLETS

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LINK TO THE

REAL WORLD

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PROVIDE

UTILITY

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PROVIDE

ENTERTAINMENT

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Conclusion

Mobile First

Not Just Apple, Not Just Apps

Connect, Inform, Entertain