Mobilising Utilities for the FutureThe global explosion of mobile communications is transforming how utilities

connect with customers, especially consumers. Utilities now recognise that the

devices in customers' pockets are important allies in coping with demand

peaks and outages—and in boosting customer loyalty and the bottom line.

They also improve customer engagement,

But the bene�ts go beyond keeping the lights on.

which is the next frontier. Utilities and oil & gas executives whose companies serve consumers think

mobile technology will help them...

Expected company roll out:

59%

31%

0-3 yrs 4-6 yrs0 3 6

notify customers

about potential or

actual outages and recommend

actions

Expected company roll out:

50% 43%

0-3 yrs 4-6 yrs0 3 6

Expected company roll out:

55%32%

0-3 yrs 4-6 yrs0 3 6

facilitate smart-grid

deployment

56%

Expected company roll out:

56%35%

0-3 yrs 4-6 yrs0 3 6

provide advice on consumption

71% 62%

Expected company roll out:

71%

24%

0-3 yrs 4-6 yrs0 3 6

provide targeted offers

67%

54%receive customer reports on potential causes and actual causes of outages

Though they still struggle with security and connectivity issues.

Mobile strategies help utilities overcome many operational challenges. An Economist Intelligence Unit survey

of utilities executives shows that mobile technologies are improving their...

Environmental safety and

sustainability

71%smart-grid

management, with 62% citing mobile apps as

key aids 

76%ability to

achieve high productivity and capacity

response to crises and emergencies

efforts at peak-load

management and demand

response

90% 84% 78%

48% 46% see a need to enhance

mobile data security, and see a need for better mobile connectivity.

78%

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