Mobility, Analytics & Big Data for Life Sciences

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This article will focus on how life science and healthcare companies can leverage the significant innovations in mobile devices, in memory computing, and realtime analytic technologies to drive down the cost of healthcare and improve the accuracy and availability of information for business users, clinicians, physicians, nurses, and patients. These innovations will enable the rapid analysis of vast amounts of data to deliver actionable insights that previously took hours or even days to achieve, thus enabling a competitive business advantage and a superior patient outcome.


  • 1. Business StrategyAnalytics, Mobility and In-memoryEmpowering Life Science and HealthcareCompanies with Actionable Insights at the Speed of BusinessAndy De and Joe Miles Joe Miles Joe Miles utilizes his industry operations and software application experience from across the health sciences value chain to lead SAPs Health Science direction in North America. Whether working with companies on global regulatory compliance, supply chain operations or improving patient outcomes, Joe has helped health science organizations enable key business processes to achieve their operational objectives, global compliance mandates and/or strategic financial goals. This would include automating business processes that improve corporate performance by reducing operational inefficiencies and, more recently, collaborating with organizations from across the healthcare value chain to improve overall patient outcomes. Joe has a Masters Degree in Operations Management from Loyola University of Chicago and a Bachelors Degree in Business Administration from the University of Illinois at Urbana/Champaign. Andy De Andy De is the Global Head of Solutions Marketing for Health-sciences at SAP. In this role, he leads the go-to-market strategy and planning, thought leadership, messaging and positioning, analyst, media and press relations, social media strategy and execution, sales and demand enablement for SAPs offerings targeted at Pharmaceuticals, Medical Devices and Bio-Tech companies and Healthcare Providers. Andy holds a Bachelor of Engineering in Mechanical Engineering from the University of Bombay, and a Masters Degree in Materials Science and Engineering from the University of Florida. He has a Masters Degree in International Business from the Tel Aviv International School of Management (TISOM) and has earned his MBA in General Management, with a specialization in Business Strategy and Marketing, from the Richard Ivey School of Business at the University of Western Ontario.Disclosure: The authors are employees of SAPCorrespondence: Citation: iHealth Connections, 2011; October [ePub ahead of print]This article will focus on how life science and healthcare companies can leverage the significant innovations in mobiledevices, in memory computing, and realtime analytic technologies to drive down the cost of healthcare and improvethe accuracy and availability of information for business users, clinicians, physicians, nurses, and patients. Theseinnovations will enable the rapid analysis of vast amounts of data to deliver actionable insights that previously tookhours or even days to achieve, thus enabling a competitive business advantage and a superior patient outcome.The global healthcare market is going through a time of tremendous 49 % in 2082.volatility and change. Reimbursement mechanisms are getting Federal spending on Medicare (net of beneficiaries premiums) andrevamped, reduced, or eliminated as governments look to reduce or Medicaid should rise from 4 % of GDP in 2007 to 7 % in 2025, 12 %stop the growth in healthcare spending. Markets are changing in 2050, and 19 % in 2082.2dramatically as patients are presented with newer and less expensive A shift from a pay-for-services to a pay-for-performance modelmeans of receiving their healthcare products and services. that will base reimbursement rates on patient outcomes is predicted.Furthermore, governments, organizations, and companies arelooking to the future to create innovative ways of leveraging new Ironically, the increasing cost of healthcare is occurring at a time oftechnology, models, and information to improve patient outcomes tremendous innovation in information technology (IT) and personalwhile reducing the cost of care. devices across the health science value chain. There are a variety of new technologies that are poised to create tremendous Drug companies analyze 5,00010,000 compounds, spend around innovations, including the following. $1 billion over 1215 years and leverage as many as 6,000 people to develop one Food and Drug Administration (FDA) approved drug.1 The growth and use of smartphones continues; current estimates Total spending on healthcare is projected to rise from 16 % of gross predict that there are around 5 billion in use worldwide today, that is domestic product (GDP) in 2007 to 25 % in 2025, 37 % in 2050, and almost one per person.1 TOUCH BRIEFINGS 2011
  • 2. Analytics, Mobility and In-memory In-memory information processing is replacing disk with memory (e.g. a hospital, a plant floor, or a distribution facility), resulting in an and is leveraging the power of the next generation of hardware that interaction unlike any previously attempted. It is the convergence of uses multi-core architecture with massive parallel scaling across many these various technologies and capabilities that, when presented with blade servers to dramatically increase processing power at a low cost traditional problems of big data that sit inside or outside their of entry. business systems, creates a tremendous opportunity for innovation in Next-generation devices, such as the Apple iPad, are providing driving new and improved methods for reducing the cost of care while a significantly more compelling interaction through the use of improving patient outcomes. high-definition video or interactive applications between a healthcare practitioner and nurses or patients, in either connected or In-memory disconnected mode. The volume of data that organizations have to manage is growing at an exponential rate. It is estimated that four exabytes (four millionDespite all the advances in technology and information, health terabytes) of unique information will be generated this year alone, whichscience organizations still have tremendous challenges to face in is more than the previous 5,000 years combined. However, the timeimproving organizational decision-making that optimizes decisions and businesses have to make relevant decisions is shrinking and theresults in a positive patient and/or business outcome: complexity of the IT infrastructure required to make those decisions is becoming unmanageable. SAP offers an in-memory computing solution An Economist survey3 determined that only 20 % of business people that moves data from old disk technology to local solid state memory. surveyed had the right information to make a decision, while 80 % SAPs solution leverages groundbreaking innovations in software said they had either too little or too much. Furthermore, 75 % stated and hardware so that massive volumes of data can be instantly and that they made the wrong decision because they did not have cost-effectively managed and analyzed. In-memory enables sufficient information. organizations to combine realtime transaction analysis with billions of Large pharmaceutical companies are challenged by patent expiry, historical records to dramatically improve existing business processes, as the US alone will lose $133 billion in revenue of branded drugs4 with no impact on the response time and/or performance of the from 2012 to 2016, and a constrained capacity for bringing new, enterprise system, to enable a new breed of innovative solutions innovative blockbuster drugs to the marketplace while confronting (see Figure 1). cannibalization by overseas generic competitors. The traditional sales and marketing models for life science companies Figure 1 highlights how SAPs in-memory solution, SAP HANA, provides are outdated and increasingly less effective in todays market. New the perfect starting point for organizations that need to analyze large legislation such as the 2010 US Sunshine Act to ensure transparency volumes of transaction and/or historical data in realtime. in the manufacturer, physician, and patient relationship will have a Furthermore, SAP HANA can leverage existing IT infrastructure such significant impact on these models and processes going forward. as data marts or data warehouses, and it can also go directly to the Healthcare reform has increased costs and reduced margins for source systems to avoid the time-consuming and costly effort of building the healthcare manufacturer but has simultaneously provided a these structures. tremendous opportunity for providers through a national healthcare program that can potentially add tens of millions of patients into the In addition, by running in parallel to SAP Business Suite applications, system who were previously unable to afford healthcare services. SAP HANA allows business users to query large volumes of data in realtime without having to wait for scheduled reports to run or buildClearly, these are just some of the numerous challenges that are changing traditional data warehouses to be populated with aggregated data.the health science market and demand more innovative approaches to From a life science perspective, SAP is working with customers on asolving the variety of illnesses. Physicians need better access to data, variety of business scenarios where SAP HANA can providepatients need high-efficacy and cost-effective treatments, manufacturers tremendous value, including the following.need to get products to market faster with greater understanding of theimpact of the therapy on a patient group, and, ultimately, the healthcare Realtime Sales and Margin Analysis by Customer, Product, andindustry requires timely, accurate, and actionable insights to make better Region Organizations are continually trying to determine theirdecisions, at a lower cost and a superior therapeutic outcome. level of success and understanding sales and margin performance is critical to that success. SAP HANA can provide realtime orWhy In-memory, Mobility, and Analytics for the near-realtime sales, profitability, and margin analysis at a customer,Healthcare Industry? region, or product level, delivered to any device including an iPad,SAP, as a provider of enterprise applications to the life science smartphone, or laptop computer, and companies inside and outsidemanufacturer and healthcare provider industries, has been providing life sciences see the value of this scenario.innovations to the industry that have improved productivity, reduced Complaint Tracking Life science companies are required to track anycosts, and increased margins for four decades. More recently, SAPs complaint related to the products or drugs that they sell. This isinnovations in the area of in-memory, mobility, and analytic challenging because complaints can originate in a variety of areas and ittechnologies have provided organizations with the ability to analyze may not be clear if a complaint has been previously analyzedbillions of records in sub-second response times and deliver that and resolved. A large medical device company saw an opportunity torole-based analysis to any individual on any device and at any location use SAP HANA to connect directly to a variety of source applications,iHEALTH CONNECTIONS 2
  • 3. Business StrategyFigure 1: SAP HANA Overview of enterprise data. Hence SAP HANA serves as a non-disruptive, realtime attachment to the SAP suite of products. Other applications SAP business objects Mobility Much of the world today operates in a mobile environment and business MDX SQL SQL BICS is no exception. Business processes no longer require people to be tied to their desktops or landlines. Operating at the speed of business efficiently SAP HANA and cost-effectively demands that business executives, managers, and employees perform a variety of tasks anywhere, anytime and on any device. Modeling For example, life science companies, like many industries, now depend on studio mobile technologies to complete from the most trivial to the most complex of transactions. Whether it is a North America-based pharmaceutical In-memory computing engine executive who is traveling through Asia and has to approve a...


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