mobility cover story

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Cover Story

At a time when industry stakeholders are tightening their grip on the security

segment, surveillance of different locations has become an important task. Global as well as local vendors are targeting this space and becoming Sultans of Surveillance in terms of providing the best possible next generation surveillance technology for their set of enterprise customers.

When it comes to next generation surveillance, wireless it’s the way forward. It reduces the cost of infrastructure when compared with the traditional trenching and laying of cable, which in the current economic environment is unsurprisingly popular. Additionally, wireless surveillance infrastructure offers security upgrade in areas of cultural significance, such as city centres and historic sites, without the need to dig up roads – in some cases, it is the only option.

Surveillance in IndiaToday the end-user industry that

suits wireless infrastructure best is city surveillance for municipalities which happens to be the fastest growing vertical market for video surveillance.

Wireless infrastructure is also being used to stream video surveillance live from police vehicles to command centres. This integration between mobile and fixed locations has the potential to improve crime detection and prevention, providing more accurate intelligence to the police agencies using the technology.

“Today there is a big shift happening in the Indian market. This shift is primarily being driven by the increasing demands coming from the IT managers and their teams to move towards the digital side. The decreasing cost of video cameras and the surveillance enablement is pushing government agencies in India and even the private sector and military organizations to deploy next generation video based surveillance equipment without

significantly increasing their security budgets,” explains, Nafis Kazim, Senior Vice President, Shyam Networks.

According to Sudhindra Holla, Country Manager, Axis Communications India, the Indian security and surveillance market has been growing at a swift speed over the last few years. “A lot of customers from the analog surveillance sector are now moving towards network video surveillance because of the real-time surveillance benefits that it offers among many others. Also, as compared to the

growth rate of the entire surveillance and

security space

on the whole, the network video market is growing at a faster pace owing to the superior technology features, flexibility and affordability.”

“Security & Surveillance is our core business segment and India is one of our key markets. As per the annual IMS research report 2011, the network video surveillance market in India is set to grow at 52 percent in 2012 and likely to grow at a CAGR of 49.30% by 2015. The Indian security and surveillance market is growing at a rapid pace and comprises of about 30% of the entire security industry,” he adds on.

According to Praveen Sahai, Director

Even though the Indian market scenario for surveillance solutions is in a nascent stage, the ease of use and a growing concern to secure assets for the enterprise is putting surveillance solutions at the helm of security domain

Surveillance At the Helm of Security

Mobility Feb 2012l.indd 8 2/27/2012 3:22:00 PM

MOBILITYwww.mobilityindia.com MOBILITY February 2012 | 9 www.mobilityindia.com

Cover Story

At a time when industry stakeholders are tightening their grip on the security

segment, surveillance of different locations has become an important task. Global as well as local vendors are targeting this space and becoming Sultans of Surveillance in terms of providing the best possible next generation surveillance technology for their set of enterprise customers.

When it comes to next generation surveillance, wireless it’s the way forward. It reduces the cost of infrastructure when compared with the traditional trenching and laying of cable, which in the current economic environment is unsurprisingly popular. Additionally, wireless surveillance infrastructure offers security upgrade in areas of cultural significance, such as city centres and historic sites, without the need to dig up roads – in some cases, it is the only option.

Surveillance in IndiaToday the end-user industry that

suits wireless infrastructure best is city surveillance for municipalities which happens to be the fastest growing vertical market for video surveillance.

Wireless infrastructure is also being used to stream video surveillance live from police vehicles to command centres. This integration between mobile and fixed locations has the potential to improve crime detection and prevention, providing more accurate intelligence to the police agencies using the technology.

“Today there is a big shift happening in the Indian market. This shift is primarily being driven by the increasing demands coming from the IT managers and their teams to move towards the digital side. The decreasing cost of video cameras and the surveillance enablement is pushing government agencies in India and even the private sector and military organizations to deploy next generation video based surveillance equipment without

significantly increasing their security budgets,” explains, Nafis Kazim, Senior Vice President, Shyam Networks.

According to Sudhindra Holla, Country Manager, Axis Communications India, the Indian security and surveillance market has been growing at a swift speed over the last few years. “A lot of customers from the analog surveillance sector are now moving towards network video surveillance because of the real-time surveillance benefits that it offers among many others. Also, as compared to the

growth rate of the entire surveillance and

security space

on the whole, the network video market is growing at a faster pace owing to the superior technology features, flexibility and affordability.”

“Security & Surveillance is our core business segment and India is one of our key markets. As per the annual IMS research report 2011, the network video surveillance market in India is set to grow at 52 percent in 2012 and likely to grow at a CAGR of 49.30% by 2015. The Indian security and surveillance market is growing at a rapid pace and comprises of about 30% of the entire security industry,” he adds on.

According to Praveen Sahai, Director

Even though the Indian market scenario for surveillance solutions is in a nascent stage, the ease of use and a growing concern to secure assets for the enterprise is putting surveillance solutions at the helm of security domain

Surveillance At the Helm of Security

“Security & Surveillance is our core business segment and India is one of our key markets. As per the annual IMS research report 2011, the network video surveillance market in India is set to grow at 52 percent in 2012 and likely to grow at a CAGR of 49.30% by 2015. The Indian security and surveillance market is growing at a rapid pace and comprises of about 30% of the entire security industry.”

Sudhindra Holla,Country Manager,

Axis Communications India

“Today there is a big shift happening in the Indian market. This shift is primarily being driven by the increasing demands coming from the IT managers and their teams to move towards the digital side. The decreasing cost of video cameras and the surveillance enablement is pushing government agencies in India and even the private sector and military organizations to deploy next generation video based surveillance equipment without significantly increasing their security budgets,”

Nafis Kazim, Senior Vice President, Shyam Networks



of Sales, India & SAARC & Strategic Marketing Director, APJ, Iomega, Indian market is undergoing a paradigm shift in the video surveillance segment. Earlier dominated by legacy analog surveillance systems, the surveillance solutions market is now shifting to IP-based surveillance solutions. The eco-system has evolved from surveillance just being a security tool to becoming a tool for checking on quality of service by the outlet, pilferage, MIS, gauging customer response amongst others. The advent of cloud has further opened many possibilities and opportunities in the industry and is helping organizations to quickly deploy solutions like surveillance without the need of any upfront capital investments.

“According to Gartner 2011, currently IP-based surveillance market in India is valued at about $50-60 million and is expected to grow at 45 percent year on year for the next four to five years. With the video surveillance industry becoming more organized and digitized creating a demand for cost-effective IP surveillance solutions comes as a natural progression for Iomega. We recently launched video surveillance storage management solutions in partnership with Tulip Telecom and MindTree Limited. The partnership will provide India’s first video surveillance services based on cloud technology. The cloud solution involves Iomega StorCenter network storage devices, Tulip’s national broadband network with cloud data centers, and MindTree’s video management software. The solution provides superior yet economical local cloud video surveillance solutions for SMBs and distributed enterprises. The solution will be made available on all Iomega StorCenter ix and px series in India. Iomega is helping to redefine video surveillance technology by delivering a high performance, low cost all-in-one IP solution targeting small businesses and distributed enterprises. We think that this solution will be adopted by a large number of SMBs in retail, manufacturing, professional services and branch networks of distributed companies,” Sahai explains.

Surveillance for Home

According to the Jason Xu, Director, TP-Link India the India’s

standard of living is rapidly improving and TP-Link see great growth potential in the surveillance market as people look to secure their homes and businesses and even use products like its IP cameras for entertainment.

“TP-LINK is a dedicated networking brand and we produce IP cameras as opposed to other surveillance equipment such as CCTV cameras, but we are confident that as the industry grows, IP cameras stand to do especially well due both to the convenience of simple management over a home or office network combined with India’s rapid adoption of networking technologies. We will be expanding our IP camera product line to meet the demands of businesses in need of more complex, robust surveillance solutions as well as home users that require simpler, easier to

manage cameras,” he explains. “The surveillance market in India

is still largely dominated by CCTV, but we are confident that the market will progressively begin adopting IP Camera technology, simply due to the fact that it is a better solution. Not only are IP Cameras easier to set up than CCTV devices, but they are also easier to manage using technology already available in a home or office and accessible from across the Internet from wherever the viewer might be. This is especially advantageous for business users who travel frequently to keep tabs on their businesses when in different parts of the country or around the world. CCTV devices simply do not offer the same flexibility and with increasing adoption rates of networking technology, IP Cameras will soon be the

Cover Story

Q) How do you look at the surveillance market in India? What kind of focus do you have on this segment at the moment? How important is surveillance segment for your organization?

The increased urbanization in the country has created a greater need for urban security and surveillance. This rising urbanization in the country with attendant geo – political risks has increased the need for security in various crowded locations, ranging from corporate campuses, hotels, schools, critical infrastructure sites, transportation facilities including airports, bus and railway terminals across the cities. India is a growing market and the IP & Video surveillance industry in India is certainly on an upswing. As per the 2010 annual IMS research report, the video surveillance and network video equipment market in India is currently valued at $204.2 million and $38.1 million & is poised to grow to $127.7 billion by 2014.

Q) What kind of surveillance solutions and trends are being accepted in the Indian enterprise market today? What is the road ahead?

The major trend is that the technology is moving from analog to digital. Enterprises have realized the need for IP-based surveillance systems, which are more dynamic in nature.

The other recent trend in security is the need for bringing all the security systems on a common platform where they can exchange information & communicate to each other that aids in quicker identification of incidents, faster responding to threats & communicating across channels, sectors and boundaries. Automatic Number Plate Recognition (ANPR), Red Light Violation Detection ( RLVD ) , Emergency Communication System are some of the sought after solution areas with a requirement to integrate them on one single application platform.

Cisco’s primary focused solutions from the IP surveillance standpoint are in verticals such as Urban Safety & Security, Campus Security etc. As the awareness of the benefits of IP-Based systems spreads, features and complexities of surveillance products will increase, and costs will go down. According to industry experts, IP surveillance in India has enhanced its reach into verticals such as government, SMBs and SOHOs. This market will continue to grow as organizations and authorities understand the advantages that IP-based surveillance brings with it.

Q) What are some of the biggest challenges for surveillance in India? Is it any different from global challenges?

IP Video Surveillance in India is rising at a rapid pace, however the industry has the following challenges.1. People only focus on Camera’s than the End-2-End Architecture including bandwidth, network etc.2. Bandwidth requirements are pretty huge in IP Suervelliance & availability of this Infra across is questionable3. Network & Support IT infrastructure gets completely sidelined however, the success of any IP Suervelliance is dependent on how resilient , available this major backbone infra is to deliver the services that is expected from same

Q) How do you differentiate with your surveillance focused products and solutions for India and what is your go to market strategy?

Cisco with its core IP strength helps the customer achieve the maximum out of their surveillance solution in the following ways : 1. Cisco not only provides one stop shop for the Network, but also the complete IP Survelliance solution, including the Command control application. Helping in ease of deployment including Service & Support.2. Cisco helps customers to tightly integrate the specialized solution components required for IP Surveillance ( Voice / Video / Data ) such as Analytics ,

Emergency Response Communications system et al. on one single platform

3. Customers can extract a lot from a Cisco Video Surveillance solution by just enabling some of the infrastructure that they might have already deployed by turning on the required feature on the existing products e.g Video Analytics. Video analytics can also tag video, making a visual annotation such as highlighting an object of interest with a circle or marking the object with a certain color.

Q) The government is already promoting concepts on 'smart city' within different states. Where does surveillance systems and solutions place themselves in this scenario?

‘Smart cities’ are typically designed with a strong technology backbone and hence lend themselves very well to IP based surveillance. , the threat to life and property is much higher and there could be a lot of damage owing to the large number of people moving in there. Hence, security and surveillance is a primary concern for the governing bodies.

Surveillance in India - Poised to Grow

With its core IP strengths, US based networking major Cisco is helping the enterprise customers achieve the maximum out of their surveillance solution. In an exclusive chat with Mobility, Devendra Kamtekar, Vice President, Systems Engineering, Sales Organization, India & SAARC, Cisco talks about the company’s focus towards surveillance and how the industry is moving ahead in this segment.



of Sales, India & SAARC & Strategic Marketing Director, APJ, Iomega, Indian market is undergoing a paradigm shift in the video surveillance segment. Earlier dominated by legacy analog surveillance systems, the surveillance solutions market is now shifting to IP-based surveillance solutions. The eco-system has evolved from surveillance just being a security tool to becoming a tool for checking on quality of service by the outlet, pilferage, MIS, gauging customer response amongst others. The advent of cloud has further opened many possibilities and opportunities in the industry and is helping organizations to quickly deploy solutions like surveillance without the need of any upfront capital investments.

“According to Gartner 2011, currently IP-based surveillance market in India is valued at about $50-60 million and is expected to grow at 45 percent year on year for the next four to five years. With the video surveillance industry becoming more organized and digitized creating a demand for cost-effective IP surveillance solutions comes as a natural progression for Iomega. We recently launched video surveillance storage management solutions in partnership with Tulip Telecom and MindTree Limited. The partnership will provide India’s first video surveillance services based on cloud technology. The cloud solution involves Iomega StorCenter network storage devices, Tulip’s national broadband network with cloud data centers, and MindTree’s video management software. The solution provides superior yet economical local cloud video surveillance solutions for SMBs and distributed enterprises. The solution will be made available on all Iomega StorCenter ix and px series in India. Iomega is helping to redefine video surveillance technology by delivering a high performance, low cost all-in-one IP solution targeting small businesses and distributed enterprises. We think that this solution will be adopted by a large number of SMBs in retail, manufacturing, professional services and branch networks of distributed companies,” Sahai explains.

Surveillance for Home

According to the Jason Xu, Director, TP-Link India the India’s

standard of living is rapidly improving and TP-Link see great growth potential in the surveillance market as people look to secure their homes and businesses and even use products like its IP cameras for entertainment.

“TP-LINK is a dedicated networking brand and we produce IP cameras as opposed to other surveillance equipment such as CCTV cameras, but we are confident that as the industry grows, IP cameras stand to do especially well due both to the convenience of simple management over a home or office network combined with India’s rapid adoption of networking technologies. We will be expanding our IP camera product line to meet the demands of businesses in need of more complex, robust surveillance solutions as well as home users that require simpler, easier to

manage cameras,” he explains. “The surveillance market in India

is still largely dominated by CCTV, but we are confident that the market will progressively begin adopting IP Camera technology, simply due to the fact that it is a better solution. Not only are IP Cameras easier to set up than CCTV devices, but they are also easier to manage using technology already available in a home or office and accessible from across the Internet from wherever the viewer might be. This is especially advantageous for business users who travel frequently to keep tabs on their businesses when in different parts of the country or around the world. CCTV devices simply do not offer the same flexibility and with increasing adoption rates of networking technology, IP Cameras will soon be the

Cover Story

“Due to the growing incidences of terrorism and other criminal activities, the perception of the Indian consumers have significantly changed and they are now looking for better and advanced safety and security solutions."

Kshitij Mishra, Head Unified Communications & Collaboration (India Region), Huawei Enterprise

Q) How do you look at the surveillance market in India? What kind of focus do you have on this segment at the moment? How important is surveillance segment for your organization?

The increased urbanization in the country has created a greater need for urban security and surveillance. This rising urbanization in the country with attendant geo – political risks has increased the need for security in various crowded locations, ranging from corporate campuses, hotels, schools, critical infrastructure sites, transportation facilities including airports, bus and railway terminals across the cities. India is a growing market and the IP & Video surveillance industry in India is certainly on an upswing. As per the 2010 annual IMS research report, the video surveillance and network video equipment market in India is currently valued at $204.2 million and $38.1 million & is poised to grow to $127.7 billion by 2014.

Q) What kind of surveillance solutions and trends are being accepted in the Indian enterprise market today? What is the road ahead?

The major trend is that the technology is moving from analog to digital. Enterprises have realized the need for IP-based surveillance systems, which are more dynamic in nature.

The other recent trend in security is the need for bringing all the security systems on a common platform where they can exchange information & communicate to each other that aids in quicker identification of incidents, faster responding to threats & communicating across channels, sectors and boundaries. Automatic Number Plate Recognition (ANPR), Red Light Violation Detection ( RLVD ) , Emergency Communication System are some of the sought after solution areas with a requirement to integrate them on one single application platform.

Cisco’s primary focused solutions from the IP surveillance standpoint are in verticals such as Urban Safety & Security, Campus Security etc. As the awareness of the benefits of IP-Based systems spreads, features and complexities of surveillance products will increase, and costs will go down. According to industry experts, IP surveillance in India has enhanced its reach into verticals such as government, SMBs and SOHOs. This market will continue to grow as organizations and authorities understand the advantages that IP-based surveillance brings with it.

Q) What are some of the biggest challenges for surveillance in India? Is it any different from global challenges?

IP Video Surveillance in India is rising at a rapid pace, however the industry has the following challenges.1. People only focus on Camera’s than the End-2-End Architecture including bandwidth, network etc.2. Bandwidth requirements are pretty huge in IP Suervelliance & availability of this Infra across is questionable3. Network & Support IT infrastructure gets completely sidelined however, the success of any IP Suervelliance is dependent on how resilient , available this major backbone infra is to deliver the services that is expected from same

Q) How do you differentiate with your surveillance focused products and solutions for India and what is your go to market strategy?

Cisco with its core IP strength helps the customer achieve the maximum out of their surveillance solution in the following ways : 1. Cisco not only provides one stop shop for the Network, but also the complete IP Survelliance solution, including the Command control application. Helping in ease of deployment including Service & Support.2. Cisco helps customers to tightly integrate the specialized solution components required for IP Surveillance ( Voice / Video / Data ) such as Analytics ,

Emergency Response Communications system et al. on one single platform

3. Customers can extract a lot from a Cisco Video Surveillance solution by just enabling some of the infrastructure that they might have already deployed by turning on the required feature on the existing products e.g Video Analytics. Video analytics can also tag video, making a visual annotation such as highlighting an object of interest with a circle or marking the object with a certain color.

Q) The government is already promoting concepts on 'smart city' within different states. Where does surveillance systems and solutions place themselves in this scenario?

‘Smart cities’ are typically designed with a strong technology backbone and hence lend themselves very well to IP based surveillance. , the threat to life and property is much higher and there could be a lot of damage owing to the large number of people moving in there. Hence, security and surveillance is a primary concern for the governing bodies.

Surveillance in India - Poised to Grow

“The Indian surveillance market can be classified into the Organised and Unorganised markets. The organised market is dominated by IP (Internet Protocol) CCTV systems that can be accessed via an internet connection from anywhere in the world while Analog systems dominate the unorganised market. Our focus is predominately on the IP market with end to end IP CCTV solutions. These systems are capable of providing advanced features and analytics."

Mehernosh B. PithawallaAsst Vice President and Head -

Marketing & International BussinessGodrej Security Solutions



Cover Story

de facto solution for home and business surveillance,” Jason Xu concludes.

Explaining the Indian surveillance market scenario, Avinash Trivedi, Head-Visual Security Group, Sony India says that there are five or six major verticals which are driving the growth of the surveillance market in India. “This is from the government sector such as public safety, railways, aviation, oil, petroleum and gas and traffic. Large corporate, industrial and real estate/building segments are separate; that is commercial makes up about 50 percent of the demand. About 15-20 percent is large projects like IT parks and big buildings. Lastly is from the retail sector and SoHos. There is no one size fits all solution and we have tailored solutions for each vertical. We also have a full range of solutions for every budget and every requirement. One of our product line is IP video surveillance and we are one of the frontrunners in providing end-to-end IP Video Solution. Fundamentally, IP has been more popular with the project business. When I say ‘Project’ I mean medium to large scale projects in segments like aviation, railways, government, police, city surveillance, traffic monitoring, oil & petroleum, power and large commercial establishments like IT and ITES etc. These are some of the customers wherein the growth of IP has been much more than the traditional CCTV products. So going by this kind of segmentation – yes these segments

are our key focus areas for IP video surveillance. Having said that, we should not forget that analog still holds about 70% of the market and cannot be ignored or kept out of business focus. With the new strong analog camera lineup, we will be able to provide a more comprehensive solution for the analog market. We have found good partners and forged good relationships with them in terms of both analog as well as IP products for projects, and have made good inroads into both markets,” he explains.

According to Mehernosh B. Pithawalla, Asst Vice President and Head - Marketing & International Business, Godrej Security Solutions. “The Indian surveillance market can be classified into the Organised and Unorganised markets. The organised market is dominated by IP (Internet Protocol) CCTV systems that can be

accessed via an internet connection from anywhere in the world while Analog systems dominate the unorganised market. Our focus is predominately on the IP market with end to end IP CCTV solutions. These systems are capable of providing advanced features and analytics, for example these will be able to raise an alarm when a vehicle is going the wrong way down a one way street or if a person leaves/forgets an object. These systems therefore provide us with advanced security features. IP Systems are the product of the future. We expect that the IP CCTV market will dominate 80% of the total market. The road ahead will be determined by the integration of CCTVs that manufacturers will offer with other security systems. The move is therefore towards total security solutions that ensure that the safety and security measures are maximised through intelligent end to

end solutions. We at Godrej Security Solutions have already moved

towards this integration with our own VMS, ensuring that we can provide total security to all our customers,” he explains.

With its recent entry into the enterprise space, Huawei is now providing its expertise in the surveillance solutions space. Kshitij Mishra, Head Unified Communications & Collaborations (India Region), Huawei Enterprise says that surveillance is a very big but an unorganized

market in India. “Due to the growing incidences of

terrorism and other criminal activities, the perception of

the Indian consumers have significantly changed and they are

now looking for better and advanced safety and security solutions. The industry is now looking for round-the-clock intelligent surveillance of public infrastructure, sensitive installations, enterprises as well as residential communities. As per industry reports video surveillance business for 2011 in India was approximately USD 220 million which is growing at a 27% CAGR. Surveillance is one of most focused streams of Huawei Enterprise solution line. We have complete solutions including Analog, IP cameras, DVRs & Video Management Software. More than 60 models of cameras have been launched this year and many more models are in roadmap. With this we are expecting to address opportunities across private, public & government establishments. We are focusing more on the Surveillance solution with specialized Industry Applications viz., Railways, Highway, Port, City Surveillance, Airport, Pipeline, Oil & Gas, Power, Traffic, Toll Plaza Solution etc rather than just focusing on products,” he explains.

Talking about the surveillance market in India, Anand Swaminathan, CEO, Zicom says that currently there’s a raging debate on IP vs Analog solutions in the Enterprise customer segment. “Majority of the enterprise customers start by wanting IP solutions, but once they do their cost benefit analysis, they settle in for Analog solutions. Key culprit for this is Bandwidth cost and availability. Needless to say, IP is gaining traction in our country, but even in advanced and developed economies IP products constitutes only 30-40% of the mix,” he adds on.

“Surveillance by itself is a hot topic today amongst customers from all segments and the first thing they want when they consider a security solutions is Peace of Mind. The solution should be robust and scalable, a single vendor who can provide supply, installation, commissioning and maintenance all India covering Metro, Non Metro and Tier-2, Tier-3 towns etc,” he explains.

Speaking on the Indian market scenario for surveillance, Jatin Desai Product Engineer, Security Products, Matrix Comsec says that Indian surveillance market as compared to global market is still at a nascent stage, but has immense

potential. “The demand for this industry is robust today and is expected to accelerate in future. Overall market size is enhancing day-by-day as customers are getting aware about the benefits associated with it. Indian surveillance market is about 40% of the entire security market and we are trying to be part of the market by providing different solutions that can cater various customer requirements. We are developing new surveillance products by utilizing latest technologies to be one of the major Indian manufacturers’ in this segment,” he explains.

“Even today, in India there is a big chunk of market that continues to use the traditional analog surveillance system. However, strong and steady conversion from analog to IP-based surveillance is taking place. Indian enterprise market is valuing the importance of IP-based video

surveillance, which will continue to drive

the future of surveillance industry in the country. 3G and Video Analytics are the latest technology trends in global and domestic surveillance market. Addition of this video analytics software into the surveillance solutions, enterprises are adopting these solutions to get new perspective into their businesses. With specialized video surveillance devices, intelligent video will continue to emerge as a tool for gathering business intelligence. People will be able to avail surveillance solutions from a company specializing in the same for their homes and businesses,” Jatin Desai adds on.

With its proven expertise in the networking domain, Dax Networks is surely one of the most seasoned players in this segment. According to Subhashini Ramakrishnan, Chief Technology Manager, Dax Networks, the Indian market for security and surveillance products is robust. All quarters of society, including government, business and individuals are investing significant amounts in installing and upgrading their security infrastructure.

“The heightened awareness is providing an added boost to the security and surveillance systems industry, which has historically grown at 20-30 per cent annually. There is huge potential in the Indian market as the Government is also focusing on security at all levels. We see Dax IP Surveillance solutions as an extension of the customer’s existing computer network. While earlier installations used Analog-based surveillance systems, we are seeing a dramatic shift towards IP-based surveillance. Customers are looking “The heightened awareness is

providing an added boost to the security and surveillance systems industry, which has historically grown at 20-30 per cent annually. There is huge potential in the Indian market as the Government is also focusing on security at all levels. We see Dax IP Surveillance solutions as an extension of the customer’s existing computer network. While earlier installations used Analog-based surveillance systems, we are seeing a dramatic shift towards IP-based surveillance.

Subhashini Ramakrishnan,Chief Technology Manager,

Dax Networks

“This is from the government sector such as public safety, railways, aviation, oil, petroleum and gas and traffic. Large corporate, industrial and real estate/building segments are separate; that is commercial makes up about 50 percent of the demand. About 15-20 percent is large projects like IT parks and big buildings.Avinash Trivedi, Head-Visual Security

Group, Sony India



de facto solution for home and business surveillance,” Jason Xu concludes.

Explaining the Indian surveillance market scenario, Avinash Trivedi, Head-Visual Security Group, Sony India says that there are five or six major verticals which are driving the growth of the surveillance market in India. “This is from the government sector such as public safety, railways, aviation, oil, petroleum and gas and traffic. Large corporate, industrial and real estate/building segments are separate; that is commercial makes up about 50 percent of the demand. About 15-20 percent is large projects like IT parks and big buildings. Lastly is from the retail sector and SoHos. There is no one size fits all solution and we have tailored solutions for each vertical. We also have a full range of solutions for every budget and every requirement. One of our product line is IP video surveillance and we are one of the frontrunners in providing end-to-end IP Video Solution. Fundamentally, IP has been more popular with the project business. When I say ‘Project’ I mean medium to large scale projects in segments like aviation, railways, government, police, city surveillance, traffic monitoring, oil & petroleum, power and large commercial establishments like IT and ITES etc. These are some of the customers wherein the growth of IP has been much more than the traditional CCTV products. So going by this kind of segmentation – yes these segments

are our key focus areas for IP video surveillance. Having said that, we should not forget that analog still holds about 70% of the market and cannot be ignored or kept out of business focus. With the new strong analog camera lineup, we will be able to provide a more comprehensive solution for the analog market. We have found good partners and forged good relationships with them in terms of both analog as well as IP products for projects, and have made good inroads into both markets,” he explains.

According to Mehernosh B. Pithawalla, Asst Vice President and Head - Marketing & International Business, Godrej Security Solutions. “The Indian surveillance market can be classified into the Organised and Unorganised markets. The organised market is dominated by IP (Internet Protocol) CCTV systems that can be

accessed via an internet connection from anywhere in the world while Analog systems dominate the unorganised market. Our focus is predominately on the IP market with end to end IP CCTV solutions. These systems are capable of providing advanced features and analytics, for example these will be able to raise an alarm when a vehicle is going the wrong way down a one way street or if a person leaves/forgets an object. These systems therefore provide us with advanced security features. IP Systems are the product of the future. We expect that the IP CCTV market will dominate 80% of the total market. The road ahead will be determined by the integration of CCTVs that manufacturers will offer with other security systems. The move is therefore towards total security solutions that ensure that the safety and security measures are maximised through intelligent end to

end solutions. We at Godrej Security Solutions have already moved

towards this integration with our own VMS, ensuring that we can provide total security to all our customers,” he explains.

With its recent entry into the enterprise space, Huawei is now providing its expertise in the surveillance solutions space. Kshitij Mishra, Head Unified Communications & Collaborations (India Region), Huawei Enterprise says that surveillance is a very big but an unorganized

market in India. “Due to the growing incidences of

terrorism and other criminal activities, the perception of

the Indian consumers have significantly changed and they are

Cover Story

now looking for better and advanced safety and security solutions. The industry is now looking for round-the-clock intelligent surveillance of public infrastructure, sensitive installations, enterprises as well as residential communities. As per industry reports video surveillance business for 2011 in India was approximately USD 220 million which is growing at a 27% CAGR. Surveillance is one of most focused streams of Huawei Enterprise solution line. We have complete solutions including Analog, IP cameras, DVRs & Video Management Software. More than 60 models of cameras have been launched this year and many more models are in roadmap. With this we are expecting to address opportunities across private, public & government establishments. We are focusing more on the Surveillance solution with specialized Industry Applications viz., Railways, Highway, Port, City Surveillance, Airport, Pipeline, Oil & Gas, Power, Traffic, Toll Plaza Solution etc rather than just focusing on products,” he explains.

Talking about the surveillance market in India, Anand Swaminathan, CEO, Zicom says that currently there’s a raging debate on IP vs Analog solutions in the Enterprise customer segment. “Majority of the enterprise customers start by wanting IP solutions, but once they do their cost benefit analysis, they settle in for Analog solutions. Key culprit for this is Bandwidth cost and availability. Needless to say, IP is gaining traction in our country, but even in advanced and developed economies IP products constitutes only 30-40% of the mix,” he adds on.

“Surveillance by itself is a hot topic today amongst customers from all segments and the first thing they want when they consider a security solutions is Peace of Mind. The solution should be robust and scalable, a single vendor who can provide supply, installation, commissioning and maintenance all India covering Metro, Non Metro and Tier-2, Tier-3 towns etc,” he explains.

Speaking on the Indian market scenario for surveillance, Jatin Desai Product Engineer, Security Products, Matrix Comsec says that Indian surveillance market as compared to global market is still at a nascent stage, but has immense

potential. “The demand for this industry is robust today and is expected to accelerate in future. Overall market size is enhancing day-by-day as customers are getting aware about the benefits associated with it. Indian surveillance market is about 40% of the entire security market and we are trying to be part of the market by providing different solutions that can cater various customer requirements. We are developing new surveillance products by utilizing latest technologies to be one of the major Indian manufacturers’ in this segment,” he explains.

“Even today, in India there is a big chunk of market that continues to use the traditional analog surveillance system. However, strong and steady conversion from analog to IP-based surveillance is taking place. Indian enterprise market is valuing the importance of IP-based video

surveillance, which will continue to drive

the future of surveillance industry in the country. 3G and Video Analytics are the latest technology trends in global and domestic surveillance market. Addition of this video analytics software into the surveillance solutions, enterprises are adopting these solutions to get new perspective into their businesses. With specialized video surveillance devices, intelligent video will continue to emerge as a tool for gathering business intelligence. People will be able to avail surveillance solutions from a company specializing in the same for their homes and businesses,” Jatin Desai adds on.

With its proven expertise in the networking domain, Dax Networks is surely one of the most seasoned players in this segment. According to Subhashini Ramakrishnan, Chief Technology Manager, Dax Networks, the Indian market for security and surveillance products is robust. All quarters of society, including government, business and individuals are investing significant amounts in installing and upgrading their security infrastructure.

“The heightened awareness is providing an added boost to the security and surveillance systems industry, which has historically grown at 20-30 per cent annually. There is huge potential in the Indian market as the Government is also focusing on security at all levels. We see Dax IP Surveillance solutions as an extension of the customer’s existing computer network. While earlier installations used Analog-based surveillance systems, we are seeing a dramatic shift towards IP-based surveillance. Customers are looking

In Digital, we expect the industry to shift from SD (Standard Definition) product to Mega Pixel products very quickly, since the price delta is narrowing between the two. With Enterprise customers adopting Digital security solutions, the associated services like bandwidth, NAS and SAN based storage products etc are seeing good upside.”

Anand SwaminathanCEO

Zicom

“This is from the government sector such as public safety, railways, aviation, oil, petroleum and gas and traffic. Large corporate, industrial and real estate/building segments are separate; that is commercial makes up about 50 percent of the demand. About 15-20 percent is large projects like IT parks and big buildings.Avinash Trivedi, Head-Visual Security

Group, Sony India

The following are the projections for the Indian network video equipment market size projections up to 2015, as per the IMS 2011 report:

• 2011–$42.7million

• 2012–$64.9million

• 2013–$97.0million

• 2014–$143.2million

• 2015–$205.6million



for customized solutions, so they may reap maximum benefits from IP-surveillance. Advanced features in Video Analytics such as People counting, Object counting, Face detection and Crowd detection are sought after. Discerning, Enterprises use Surveillance solutions not just for Security but as a means to improve their Productivity. Dax is an important player in the segment within IP Surveillance that requires customization and will target a larger market share here,” he explains.

When asked about the current market scenario for surveillance in India, Eric Yang, India Country Manager, Edimax says that Surveillance market is growing rapidly and developing into a much more professional market overall.

“As a networking entity, Edimax has

already entered into this segment by introducing the IP products which is also growing in demand and acceptability. Edimax will focus on providing the platform and knowledge required by smaller SI to design and provide a complete solution of networking and IP surveillance.

Enterprise segment is not Edimax’s target as we still have a long-way to go; but in the middle and entry level we see portability, WI-FI, Easy accessibility & configuration as the driving force which will help the IP solutions to succeed in the surveillance segment. Competition between CCTV solutions and IP solutions are also narrowing down in the entry level segment. IP cameras’ volume will certainly pick up as there are many advantages of using IP solutions as compared to CCTV

solution,” he explained.

Challenges AheadOne of the biggest challenges is the

knowledge and skill set of the systems integrators that install wireless video surveillance for their enterprise customers today. However, as the opportunities continue to increase in city surveillance, more and more integrators will get on-board with wireless technology and it looks set to be a major growth area in the video surveillance industry over the next couple of years.

Even though, the surveillance solutions market is picking up in the country, there are still a lot of challenges ahead. “Surveillance is need of the hour when we talk about security. In

the west the need of surveillance is well understood and accordingly huge government budgets have been allocated to provide IP surveillance. However there is an urgent need to address the security issues in India in order to enable end to end security cover and realize the full potential of surveillance, but this needs persistent political will,” Nafis Kazim from Shyam Networks explains.

According to Sudhindra Holla from Axis, “Despite concerns of an uncertain economic climate, we do not foresee any major challenges in the coming year. The recent floods in Thailand might affect product availability and thereby impact sales to a small extent. Axis had invested dedicated time and effort in India to be where it is today. India is a very

challenging market. Primary challenge was knowledge up-gradation of the entire security ecosystem. However, Indian consumers are very intelligent. They are price cautious, they wish to seek knowledge and understand the product and its features well before they buy it. This gives us an understanding of what customer needs and allows us to function accordingly,” he adds on.

As Anand Swaminathan, CEO, Zicom puts it moving forward, analog and Digital Surveillance Solutions will have a healthy mix over the next few years. “In Digital, we expect the industry to shift from SD (Standard Definition) product to Mega Pixel products very quickly, since the price delta is narrowing between the two. With Enterprise customers adopting Digital security solutions, the associated services like bandwidth, NAS and SAN based storage products etc are seeing good upside,” he adds on.

Talking about the challenges that are plaguing the surveillance segment, he says that skilled man power is difficult to get mainly who understand IP Technology and can integrate surveillance systems efficiently. “Unlike abroad, Government policies should ideally make it compulsory to install CCTV Surveillance System in all establishments. While Government speaks about the importance of Security and Surveillance post the various terrorist attacks and bomb blast, there

are no rebate or Custom duty reduction or any other financial benefits for Security companies to provide Security products at affordable prices,” he adds on.

Explaining the challenges within the surveillance market, Subhashini Ramakrishnan, - Chief Technology Manager, Dax Networks says that customers without planning their long-term application requirement, tend to invest in Analog-based solutions.

“Hence there is a need for centralised monitoring and storage for better control of assets. But higher bandwidth costs prevent some users from implementing these solutions. Non-compatibility of video analytic software with another vendor’s IP cameras is a constraint. It limits the customer’s choice of software features from a more advance software,” he explains.

Putting his thoughts on the challenges being faced by India’s surveillance segment, Praveen Sahai, Director of Sales, India & SAARC and Strategic Marketing Director, APJ, Iomega explains that for

“As a networking entity, Edimax has already entered into this segment by introducing the IP products which is also growing in demand and acceptability. Edimax will focus on providing the platform and knowledge required by smaller SI to design and provide a complete solution of networking and IP surveillance."

Eric Yang,India Country Manager

Edimax

“The eco-system has evolved from surveillance just being a security tool to becoming a tool for checking on quality of service by the outlet, pilferage, MIS, gauging customer response amongst others. The advent of cloud has further opened many possibilities and opportunities in the industry and is helping organizations to quickly deploy solutions like surveillance without the need of any upfront capital investments."

Praveen Sahai,Director of Sales, India & SAARC &Strategic Marketing Director, APJ,

Iomega

the past few years the world has relied on analog video surveillance systems, where the technology has pretty much remained static. Now, IP video is transforming CCTV surveillance. Video surveillance has evolved from being just a security tool to becoming a tool for checking on things like quality of service, pilferage, MIS and customer response. IP-based video surveillance that has been touted as the future of surveillance systems, has replaced closed circuit analog systems, which traditionally dominated the security market. The organizations in India have now access to the latest technologies.

“While the adoption of surveillance solution in the global market is high compared to that in India, it is an opportunity for us to tap this market with the IP based video surveillance solutions. By implementing this technology the India surveillance market can leapfrog compared to the global market. At Iomega, we are trying to convert these challenges into an opportunity for us to tap the growing market. Iomega is helping to redefine video surveillance technology by delivering a high performance, low cost all-in-one IP solution targeting small businesses and distributed enterprises. Our product not only delivers on the promise of an easy to install and use security appliance but also adds business productivity tools such as loss prevention, compliance and a planning tool that businesses can use to increase revenue, improve operations and enhance profitability,” he adds on.

The Road AheadAs Shailendra Holla from Axis puts it,

moving forward surveillance systems will surely find their way into securing the cities and making sure that securing cities

is done in a smart manner.“Over the past few years, we have

observed that safety and security have emerged as areas of prime concern for not just individuals but for enterprises and government as a whole. It is quite encouraging to seek such support from government authorities in developing ‘Smart Cities’ which in turn would enable demand for ‘Smart Homes.’ Most people view a house as a life time investment and protecting the investment as well as the people who live with us is of utmost importance. In the domain of security and surveillance, the trend is now towards digital, network enabled cameras, rather than the older analog ones. Axis Communications offers network enabled (IP network) surveillance cameras that can enable a person to receive image and video intrusion alerts on their email and mobile phones which is a particularly helpful feature in large buildings and i n f r a s t r u c t u r e p r o j e c t s .

Axis also offers surveillance solutions such as Intelligent Video (IV), which includes Video Analytics (VA) that help cameras detect camera tampering attempts such as blocking or spray-painting and alert the required person,” he adds on.

“Surveillance system plays very important role in “Safe City: or ”Smart City” concept. Such system helps in keeping track of all suspicious activities happening at public places and accordingly helps city administration in planning preventive & corrective action. With over 600 mid & large size cities expecting to adapt such concept, we believe “Safe City” to be next big thing in India,” informs, Avinash Trivedi from Sony India.

Jatin Desai Product Engineer, Security Products, Matrix Comsec, City surveillance solutions can be utilized for traffic monitoring and providing traffic updates to commuters. Specialized video analytics such as automatic number plate recognition, congestion monitoring, parking management, etc. will have large contribution towards achieving this “smart city” concept. In industries like bank, retail and entertainment complexes technologies like ATM integration, POS integration, crowd monitoring can be implemented beyond regular surveillance. Further, IP based surveillance can be applied for residential surveillance.

Hence, moving forward, the Indian market scenario for surveillance solutions looks brighter than ever as there is an increased importance being given to security infrastructure and surveillance is an integral part of this and will surely be at the helm of securing critical infrastructure for enterprise and SME segment.Na, Palegit atiam. Rum factu

Indian market is undergoing a paradigm shift in the video surveillance segment.



Cover Story

for customized solutions, so they may reap maximum benefits from IP-surveillance. Advanced features in Video Analytics such as People counting, Object counting, Face detection and Crowd detection are sought after. Discerning, Enterprises use Surveillance solutions not just for Security but as a means to improve their Productivity. Dax is an important player in the segment within IP Surveillance that requires customization and will target a larger market share here,” he explains.

When asked about the current market scenario for surveillance in India, Eric Yang, India Country Manager, Edimax says that Surveillance market is growing rapidly and developing into a much more professional market overall.

“As a networking entity, Edimax has

already entered into this segment by introducing the IP products which is also growing in demand and acceptability. Edimax will focus on providing the platform and knowledge required by smaller SI to design and provide a complete solution of networking and IP surveillance.

Enterprise segment is not Edimax’s target as we still have a long-way to go; but in the middle and entry level we see portability, WI-FI, Easy accessibility & configuration as the driving force which will help the IP solutions to succeed in the surveillance segment. Competition between CCTV solutions and IP solutions are also narrowing down in the entry level segment. IP cameras’ volume will certainly pick up as there are many advantages of using IP solutions as compared to CCTV

solution,” he explained.

Challenges AheadOne of the biggest challenges is the

knowledge and skill set of the systems integrators that install wireless video surveillance for their enterprise customers today. However, as the opportunities continue to increase in city surveillance, more and more integrators will get on-board with wireless technology and it looks set to be a major growth area in the video surveillance industry over the next couple of years.

Even though, the surveillance solutions market is picking up in the country, there are still a lot of challenges ahead. “Surveillance is need of the hour when we talk about security. In

the west the need of surveillance is well understood and accordingly huge government budgets have been allocated to provide IP surveillance. However there is an urgent need to address the security issues in India in order to enable end to end security cover and realize the full potential of surveillance, but this needs persistent political will,” Nafis Kazim from Shyam Networks explains.

According to Sudhindra Holla from Axis, “Despite concerns of an uncertain economic climate, we do not foresee any major challenges in the coming year. The recent floods in Thailand might affect product availability and thereby impact sales to a small extent. Axis had invested dedicated time and effort in India to be where it is today. India is a very

challenging market. Primary challenge was knowledge up-gradation of the entire security ecosystem. However, Indian consumers are very intelligent. They are price cautious, they wish to seek knowledge and understand the product and its features well before they buy it. This gives us an understanding of what customer needs and allows us to function accordingly,” he adds on.

As Anand Swaminathan, CEO, Zicom puts it moving forward, analog and Digital Surveillance Solutions will have a healthy mix over the next few years. “In Digital, we expect the industry to shift from SD (Standard Definition) product to Mega Pixel products very quickly, since the price delta is narrowing between the two. With Enterprise customers adopting Digital security solutions, the associated services like bandwidth, NAS and SAN based storage products etc are seeing good upside,” he adds on.

Talking about the challenges that are plaguing the surveillance segment, he says that skilled man power is difficult to get mainly who understand IP Technology and can integrate surveillance systems efficiently. “Unlike abroad, Government policies should ideally make it compulsory to install CCTV Surveillance System in all establishments. While Government speaks about the importance of Security and Surveillance post the various terrorist attacks and bomb blast, there

are no rebate or Custom duty reduction or any other financial benefits for Security companies to provide Security products at affordable prices,” he adds on.

Explaining the challenges within the surveillance market, Subhashini Ramakrishnan, - Chief Technology Manager, Dax Networks says that customers without planning their long-term application requirement, tend to invest in Analog-based solutions.

“Hence there is a need for centralised monitoring and storage for better control of assets. But higher bandwidth costs prevent some users from implementing these solutions. Non-compatibility of video analytic software with another vendor’s IP cameras is a constraint. It limits the customer’s choice of software features from a more advance software,” he explains.

Putting his thoughts on the challenges being faced by India’s surveillance segment, Praveen Sahai, Director of Sales, India & SAARC and Strategic Marketing Director, APJ, Iomega explains that for

“As a networking entity, Edimax has already entered into this segment by introducing the IP products which is also growing in demand and acceptability. Edimax will focus on providing the platform and knowledge required by smaller SI to design and provide a complete solution of networking and IP surveillance."

Eric Yang,India Country Manager

Edimax

“The surveillance market in India is still largely dominated by CCTV, but we are confident that the market will progressively begin adopting IP Camera technology, simply due to the fact that it is a better solution. Not only are IP Cameras easier to set up than CCTV devices, but they are also easier to manage using technology already available in a home or office and accessible from across the Internet from wherever the viewer might be."

Jason Xu,Director, TP-Link India

the past few years the world has relied on analog video surveillance systems, where the technology has pretty much remained static. Now, IP video is transforming CCTV surveillance. Video surveillance has evolved from being just a security tool to becoming a tool for checking on things like quality of service, pilferage, MIS and customer response. IP-based video surveillance that has been touted as the future of surveillance systems, has replaced closed circuit analog systems, which traditionally dominated the security market. The organizations in India have now access to the latest technologies.

“While the adoption of surveillance solution in the global market is high compared to that in India, it is an opportunity for us to tap this market with the IP based video surveillance solutions. By implementing this technology the India surveillance market can leapfrog compared to the global market. At Iomega, we are trying to convert these challenges into an opportunity for us to tap the growing market. Iomega is helping to redefine video surveillance technology by delivering a high performance, low cost all-in-one IP solution targeting small businesses and distributed enterprises. Our product not only delivers on the promise of an easy to install and use security appliance but also adds business productivity tools such as loss prevention, compliance and a planning tool that businesses can use to increase revenue, improve operations and enhance profitability,” he adds on.

The Road AheadAs Shailendra Holla from Axis puts it,

moving forward surveillance systems will surely find their way into securing the cities and making sure that securing cities

is done in a smart manner.“Over the past few years, we have

observed that safety and security have emerged as areas of prime concern for not just individuals but for enterprises and government as a whole. It is quite encouraging to seek such support from government authorities in developing ‘Smart Cities’ which in turn would enable demand for ‘Smart Homes.’ Most people view a house as a life time investment and protecting the investment as well as the people who live with us is of utmost importance. In the domain of security and surveillance, the trend is now towards digital, network enabled cameras, rather than the older analog ones. Axis Communications offers network enabled (IP network) surveillance cameras that can enable a person to receive image and video intrusion alerts on their email and mobile phones which is a particularly helpful feature in large buildings and i n f r a s t r u c t u r e p r o j e c t s .

Axis also offers surveillance solutions such as Intelligent Video (IV), which includes Video Analytics (VA) that help cameras detect camera tampering attempts such as blocking or spray-painting and alert the required person,” he adds on.

“Surveillance system plays very important role in “Safe City: or ”Smart City” concept. Such system helps in keeping track of all suspicious activities happening at public places and accordingly helps city administration in planning preventive & corrective action. With over 600 mid & large size cities expecting to adapt such concept, we believe “Safe City” to be next big thing in India,” informs, Avinash Trivedi from Sony India.

Jatin Desai Product Engineer, Security Products, Matrix Comsec, City surveillance solutions can be utilized for traffic monitoring and providing traffic updates to commuters. Specialized video analytics such as automatic number plate recognition, congestion monitoring, parking management, etc. will have large contribution towards achieving this “smart city” concept. In industries like bank, retail and entertainment complexes technologies like ATM integration, POS integration, crowd monitoring can be implemented beyond regular surveillance. Further, IP based surveillance can be applied for residential surveillance.

Hence, moving forward, the Indian market scenario for surveillance solutions looks brighter than ever as there is an increased importance being given to security infrastructure and surveillance is an integral part of this and will surely be at the helm of securing critical infrastructure for enterprise and SME segment.Na, Palegit atiam. Rum factu


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