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© RapidValue Solutions

Mobility in Retail

Retail Industry : Changing Landscape – Why Go Mobile?

• Increased penetration of mobile – Increased need to focus on the mobile market.

• M-commerce growth is outpacing traditional E-commerce growth by 200%.

© RapidValue Solutions 2

Retail Industry - Challenges

• Are your customers “Showrooming?”

• Too many players in the market and less differentiation to incentivize customers to walk

into YOUR stores?

• Are your Sales force not equipped with product knowledge?

• Is there lack of customer buying behavior knowledge to help increase Basket size?

• Mobile can be used to get customers to the store and can help keep them there


Retail Industry – Key Opportunities for Mobile


“According to a 2012 Deloitte study, the conversion rate in the store for shoppers

who use a retailer’s dedicated app is 21% higher than those who do not

• $12.8 billion was spent via mobile

payments in the US in 2012

• $90 billion will be spent via mobile

payments in the US in 2017

• In 2016 an estimated $689 billion

will be influenced by mobile retail

4

Retail Industry – Key Opportunities for Mobile


Retail

Restaurants & Café

Service

Financial

Other

Hospitality

Gyms

Churches

Top commercial venues where people use their mobile device

5

Mobility – Solution Framework


Consumer Solutions

Enterprise Solutions 84%

of smartphone

shoppers use their devices

to help shop while in a store

1in3 use their smartphone to find

information instead of asking

store employees

5.6hrs can save

by using apps for

small business

1in10 ecommerce dollars

is spent using a

smartphone or tablet

43% of current mobile

shoppers who have

downloaded a retail app

50% of businesses are making

line-of-business apps accessible from

mobile devices

6

M-commerce Apps


2012 2013 2014 2015 2016 2017

Forrester: M-Commerce to Reach $45 Billion

Factors that drive M-commerce growth:

• Increased Mobile security – Greater comfort in inputting financial data

• Increased Smartphone usage

• Fierce competition from “online only” retailers

7

M-commerce Apps


M-commerce : Data Speaks


“ Mobile is the best opportunity says Walmart. Over the past two years,

Walmart notices 1/3rd of Walmart.com traffic from mobile visitors

“Mobile continues to be a strength and source of growth, with mobile

enabled commerce volume jumping 75%. 20% of the company’s sales

are via mobile. 3.2mn new mobile users across its entire suite of apps

10


Retail

Consumer Apps

Consumer Apps


Location Based Marketing via

discounts & coupons

Store locators

In Store Catalogues

In store Navigation

Apps

Self Checkout

Apps

Loyalty Management

Apps

Price List

Apps

12

Blueprint : Consumer App Lifecycle


Why In-Store Catalogue App?


With the growth in the number of smartphone users, printing catalogues becomes obsolete.

• In Store catalogue Apps engage with customers more effectively – allow them to magnify,

add to favorites, add to cart etc.

• These apps can influence the basket size per customer due to personalization in mobile.

14

Case Study : Brighton Retail


RapidValue worked along with Brighton Retail to introduce the In store Catalogue App

Outcome:

• Increased Customer satisfaction

• Better informed sales assistants

• Improved analysis of customer

behavior through integration with

backend CMS

• Rich media content

• Increased training effectiveness

across employees

• Reduced cost on wastage of paper,

shipping

RapidValue added Innovative features such as “Moodboards” which can pin items based

on the mood of the shopper and can be shared with friends

15

In-Store Catalogue App Home screen


Why In-Store Navigation Apps?


• According to a survey, 91% said that they were likely to leave a store if they could not find

a specific product that they wanted.

• “Self-help” is the new norm

17

Case Study : Best Buy, Home Depot, Walgreens


• Best Buy integrates with the shopping list feature on the mobile app – Each item on the

list will be navigated to the customer while in store

• Home Depot has features where shoppers can check inventory of the item followed by

navigation to the correct aisle

• Walgreens, a large Grocery Retailer digitizes store data, accesses inventory, product

locations, floor plans which is accessed from customers mobile phone.

Futuristic view – The integration with the in store apps such as the Mobile shopping, Self

Checkout, Shopping lists etc.

18

Why Location Based Marketing Apps?


Personalized marketing discounts, promotions, coupons

Publicize your business brand via check-in’s (usage of social media)

Monitor your customer comments with timely responses

Incentivizes customers to enter stores

• To receive information or alerts that I have requested

• To receive relevant offers or discount coupons

• To resolve customer service issues

• There are no good reasons

• To check-in or post on social networking sites

When asked why they would ever share their location or other personal information with a

company using their mobile device, respondents indicated the following:

19

Case Study : Meat Pack Retail


• Implemented by a shoe store, Meat Pack Retail in Guatemala

• Sold limited edition shoes of brands like Adidas, PUMA, Nike etc.

• Set up geo fences around each official store of one of the brands they sold using GPS

technology

• Customer enters the competitor store

• Receives a discount coupon starting at 99% at their store

• Decrease by 1 % every second

More than 600 customers were hijacked from the competition

20

Why Price List Apps?


Consumer makes informed decisions

Reduces buyer remorse

Provide consumer with comparisons on

pricing online / stores

Increases customer satisfaction due to

better savings

Provides customer reviews on the

product

21

Case Study : Amazon Price Check


Amazon Launched Amazon Price check mobile app

to capitalize on mobile sales

Customers shopping at any other retail store can:

• Speak the name of the product or

• Enter the name or

• Take a photo

Check availability as well the price at Amazon for

comparison with the other retailer

To further incentivize customers to make the

purchase, Amazon price check app offers a 5%

discount on using the app to make a purchase

22

Why Self checkout Apps?


• With an increasing trend of smartphone usage, “Linebusting” increasingly popular

• Easily integrated with shopping lists, scanning and payment gateways

23

Case Study : Magic Beans


• Children’s Goods Retailer Magic Beans launched an iPhone application that enables

“Linebusting”

• Self Checkout Apps in store implemented

• Scan the chosen products with customer’s smartphone camera

• Find more information on scanned product / Add to cart options

Outcome:

• Increased customer satisfaction

• Reduces hardware costs on retailers buying scanning devices

• Reduces dependence on Sales personnel

24

Why Loyalty Apps?


• With increased competition in the Retail industry, it is important to stay one step ahead

of your competitors

• To personalize the offers sent to customers based on their Account information /

buying behavior

“Acquiring new customers can be up to five times more expensive than retaining

existing customers

25

Case Study : Kroger Retail


Kroger’s In Store App has Loyalty features which

assists in reviewing reward points, status and

upcoming rewards

Loyalty Cards can be:

• Registered once the App is downloaded

• Added in the App at later points

Can be linked to check fuel points at participating

tie ups and view the rewards history

Customer feedback forms which are directly sent to

Kroger

Check – in loyalty rewards – Customer earn points

for every check in via social media

Link to mobile wallets

26

Why Store Locator Apps?


Provide convenience of search to the

customers

Store locator apps can provide

information on product availabilities at a

particular store

Store locators can indicate the closest

store based on a customers current

location

Indicate store working hours

27

Case Study : Target Corporation


Target’s Store locator feature can:

Define the present location via GPS

Identify nearby stores to your default

location

Set your default store based on proximity

Outcome:

• Increased footfalls at store

• Assists customers in checking

availability of an item at a particular store

28


Retail

Enterprise Apps

Enterprise Apps


HRMS Apps

In Store

Audit Apps

Dashboard Apps

Mobile POS Apps

Sales Floor Assistant

Apps

Inventory Apps

30

Why Sales Floor Assistant Apps?


Engage meaningfully with the customers

Increased proliferation in the market – Increased need to have loyal customers

Enable your sales force to have information on their fingertips

31

Brighton-Retail

Case Study


Case Study: Brighton Retail

RapidValue developed the Sales Floor Assistant App for Brighton Retail

Outcome:

• Measure of Customer satisfaction – Customers who were exposed to the experience of

the Sales Floor Assistant App were seen to have higher customer satisfaction levels

versus the other customers

• High Training costs reduced for Brighton through the implementation

• Customer analytics information provided better insight to management

• Reduced cost on wastage of paper, shipping – Retention of paper based catalogues by

customer are low


Why Mobile POS?

Effective “Linebusting” mechanism

Improved customer satisfaction via streamlined checkout processes

Improved customer loyalty thereby adding to topline


Case Study: Nordstrom

Outcome:

• Both the average selling price as well as the number of items sold increased in the year

of implementation

• Measure of satisfied customers – There was an increase in repeat customers post

implementation of this app

• Nordstrom – a Fashion and beauty based Retailer introduced Mobile POS devices – a

modified iPod touch with a merchandise scanner and a credit / debit card slider

• Allows employees to check out customers anywhere in the store

• Allows employees to check the company’s entire inventory (alternative size / color)

across stores


Why Inventory Apps?

Enable employees with access to inventory information

across stores to avoid loss of sale

Real time and immediate information on inventory levels

Improved customer experience

Customer loyalty increases on account of confidence

earned by sales force


Case Study: Moosejaw Retail

• Low turnaround time - Quick conversion of enquiries into sales

• Customer Experience -“Wow” factor among customers

• Engaged sales force with access to the whole enterprise in their pocket

Outdoor gear Retailer Moosejaw have Inventory tracking Apps that allow:

• Checking enterprise inventory on the spot via Mobile Apps integrated with Enterprise

systems

• Place an order from the warehouse

• Have the merchandise shipped to the customer at no additional cost in no time at all

Outcome:


Why In Store Audits?

Effective management of Audit requirements

Mobile based Audit assists in reduction of manual efforts of transfer from paper to system

Real time access of information by Management level employees

Customized solutions based on Audit requirements


Case Study: Heinz

• Enable management to pull detailed or summary reports without any need to collate data

• Considerable lag in time decreased

• Heinz implemented Retail Audits Mobile Apps with smartphones

• Transition from the traditional paper based audits

• The audits covered distribution, placement and display of their products

• Moving from paper enables lesser collation, lesser errors, faster report access to

management

Outcome:


RapidValue Application : Store Audits


Graphical representation of the stores inspected


Inspection application allows the inspector to rank the

store


Why Dashboard Apps?

• Tailor made content for management level / CXO level employees

• Dashboards to reveal critical information on store performance, store revenue, what if

analysis, overall store audit results etc.

• Various department level information can be displayed to draw analysis and devise

corrective actions


Store by Store Sales Analysis


Month on Month Sales Analysis


Individual Store Level Sales Analysis


Why HRMS Apps?

Enable employees with access to their salary information, personal information etc.

Improve the employee employer relationship by empowering employees with information

Increased employee satisfaction levels

Recruitment Apps to engage with right candidates and hire the right people


HRMS Recruitment App Screenshots


Augmented Reality : Trend Watch

“Mobile Augmented reality to reach 200 Million unique users by 2018”

– Juniper Research

“By 2017, over 2.5 billion mobile Augmented Reality apps will be downloaded to

smartphones and tablets per year”


“Mobile Augmented Reality apps will generate $5.2 billion in 2017”



Why Augmented Reality Apps?

Introduction of Augmented Reality Concept stores

Virtual fitting rooms

To view products within boxes

Discover stores in the vicinity

Access detailed product information on an object of interest

Provide direction to a user on where to go and what to do


Augmented Reality Today

Augmented

Reality

Concept Stores

Augmented

Reality

Fitting Rooms

Augmented

Reality Catalogues

Augmented

Reality

Coupons

Augmented

Reality

Shopping Assistant

Augmented

Reality

Product Information


About RapidValue

RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a team of 200+ experts

in mobility consulting and application development, along with experience delivering over 350 mobility projects, we offer a range

of mobility services across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000

companies, and has offices in the United States and India.

www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog

+1.925.980.8033 [email protected]

This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be used, circulated, quoted, or reproduced for distribution

outside RapidValue. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and

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