mobility of the future....mini sharing reachnow 2016 2017 2018 digital energy solutions reachnow...
TRANSCRIPT
MOBILITY OF THE FUTURE.„THE URBAN REVOLUTION“
Tony DouglasHead of Customer and CommunicationsStrategy Mobility Services
Seite 2Thema | Abteilung | Datum
MAJOR TRENDS AND NEW TECHNOLOGICAL POSSIBILITIES ARE CHANGING THE RULES OF THE GAME.
Mobility & trafficUrbanisation Autonomous driving
GlobalisationNew playersDigitalisationSustainability
Seite 3Thema | Abteilung | Datum
DIGITAL BUSINESS MODELS DRIVE CHANGE FROM "OWNERSHIP" TO “ON-DEMAND MOBILITY”.
1916 Own
160 m
Today On-Demand
addressable customers
Since 1971 Leasing
Financing Economy
~ 100.000.000 Customers1.000 Customers = 1 Car
~ 2.000.000 Customers1 Customer = 1 Car
~ 500.000 Customers1 Customer = 1 Car
Owning Economy On-Demand Economy
Seite 4Thema | Abteilung | Datum
THE OEM WORLD AND THE DIGITAL WORLD ARE MOVING TOWARDS EACH OTHER.
Technology enablement leads to disruption of old business models and growth of mobility markets. Large tech players are also under pressure to create growth.
Seite 5Thema | Abteilung | Datum
THE ROADMAP – MORE TO COME…
2011 2012
BMW iVentures
LAU
NC
HES
DriveNow
ChargeNow
ParkNowMINI Sharing
ReachNow
2016 2017 2018
Digital EnergySolutions
ReachNow China
2019
Joint Ventures with Daimler AG
…
5 employees0 customers
4,000 employees60+ million customers
WE PLAN TO BUILD A GLOBALLY RELEVANT PLAYER.MOBILITY SERVICE ECO-SYSTEM.
WE PLAN TO BUILD A GLOBALLY RELEVANT PLAYER.MOBILITY SERVICE ECO-SYSTEM.
FILM.
COMBINING THE BEST OF BOTH WORLDS
cars20,000
million customers>4
private cars are replacedthanks to each car sharing car6-8
electric vehicles3,200
cities30
countries13
5 brands
17 markets
130 cities
1,400 employees
250,000 drivers
21 million users
A LEADING PLAYER IN THE BOOMING RIDE-HAILING INDUSTRY
CREATING A GLOBAL MOBILITY-AS-A-SERVICE PLATFORM
Parking/Charging
ServiceExtensions
Public transport
Carsharing
Taxi/Ridehailing
Bikesharing
On-demandridesharing
Rental
Scooter &eScooter
Sharing
PARK NOW WITH A VIABLE BUSINESS MODEL AND PROVEN SCALABILITY
million customers30+
citiesEU: 5 of top 10US: 9 of top 10
1,100+
million transactionsin 2018200+
seconds~7
one transactionevery
charge points100,000+
charge point operators integrated
250+
CHARGE NOW WITH A SCALING BUSINESS MODEL…
CENTER OF COMPETENCE URBAN MOBILITY:IMPLEMENTING SUSTAINABLE URBAN MOBILITY TOGETHER.
Seite 15Thema | Abteilung | Datum
“BMW has seen – if not the future- then at least a
credible version of it.” Metropolis