mobilization of the health industry
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Mobilization of the Health Industry
By Fatih IsbecerSeptember 2012
About Fatih Isbecer
Founder & CEO of Pozitron
Twitter: isbecer
Endeavor Advisory Board Member, TUBISAD Administrative Board Member
Pozitron is one of EMEA region’s top mobile solutions providers and the first to develop mobile banking applications in Turkey
Our Mission: We help our clients grow their businesses with our unique and custom implemented mobile technologies
Our Cutting Edge Solutions: Turkey’s first Mobile banking application for Is Bank. World’s pioneering Mobile Ticketing app for Turkish Airlines. Software provider for eBay ya Award Winning eDetailing tablet Solution ProDG for GSK
About Pozitron
Industries Adopting Mobility
Health
Retail
Automotive
Entertainment
Banks & Financial Services
Education
Manufacturing
Workforce
Focus Areas in Enterprise Mobility
Sales Force
Business Intelligence
Security
Collaboration
Cloud Storage
Mobilize your workforce with advanced CRM and CLM tools
Collect and Analyze data instantly
Access your data from your smartphone of tablet at anytime
Secure access to your enterprise data
Have meetings and share documents from anywhere in the world
Benefits of Mobility to Enterprises
Operational Effeciency and Cost-Reduction
Increased Productivity and Sales
Security and Com-pliance
Business Strategy Flex-ibility
Others
25% 30%
23%6%
16%
Enterprises that adopt mobility for SFA Support, Cloud Storage, Business Intelligence and Security benefit from reduces costs, increased productivity
and effeciency and heightened security.
Pharma Companies that Adopted Mobility
Healthcare Environment - Opportunities
of the doctors want to be detailed in person
of the doctors own iPads
of the physicians use smartphones, which is double general smartphone adoption
80%
60-75%
30%Source:http://www.prweb.com/releases/2011/10/prweb8846867.htm
Advantages of Mobile for Healthcare
Heightened Productivity and Customer AttentionMobile detailing enables sales reps to stand out in the crowd and retain doctors’ attention for longer. Tablets are slick and popular tools among healthcare professionals.
Environment Friendly and Cost EffectiveUsing mobile tools in the healthcare industry, companies can significantly reduce paper consumption and printing costs. Faster sharing options, on tablet presentations and surveys will save your company both time and money.
Advantages of Mobile for HealthcareAll in One Tool for
CRM and CLMPromotion of Self-Care with
mobile devices
Applications ranging from heart rate management to regulating sleeping
cycles are helping individuals to improve personal health
A great tool for healthcare professionals, mobile is offering true closed loop marketing and integrated
systems that prevent loss of data
Mobile Health in Developing Countries• In July 2008 the UN Foundation and
Vodafone technology partnership held a week-long workshop during a Rockefeller Foundation eHealth event, which brought together 25 experts in the use of mobile technology for health care. The three organisations have now combined forces to create the mHealth for Development programme.
• Children in rural areas, such as this village in Columbia, benefit from the use of mobile health technology to gather vital health data in remote locations.
• Mobile technology has the potential to
revolutionise health care in developing countries, particularly in the area of heath awareness schemes and training health care professionals.
Mobile Diagnostic Examples
Mobile radiology viewer & smartphone ultrasound probeThe device allows an ultrasound probe to be connected to a smartphone via USB 2.0 support.
Instant Heart RateThis app allows you to see every heart beat on the monitor. To measure you need to hold your finger on your iPhone’s camera
Mobile Tracking / Control Examples
Pregnancy Weight Gain TrackerHelps mothersetermine how much weight you need to gain, find out their BMI, or body mass index.
Migrane JournalMigraine Diary is an electronic replacement for a traditional migraine diary that migraine patients use to help diagnose and management treatments.
Mobile Transformation Focus AreasContentCreating logical structure instead of linear one is the key. Take advantage of the platform and go into the direction that doctor is interested in.
Employee Training
MeasurementTo be able to get most out of the mobile platform, your tools or applications need to have advanced measurement and analysis systems.
IntegrationProper integration of enterprise’s infrastructure to mobile devices is essential. Make sure that integration meets the high security standards.
Even if the tablets are very intuitive platforms, companies need to train their employees well to achieve highest level of productivity
Is iPad a Game Changer?
50%Fortune 100 Companies are using iPad Commercially
80%Fortune 500 are deploying or piloting iPad
Presenter Benefits: Slick and easy to carry, long battery, easy to use, engaging, no waiting time to turn on the device
Customer Benefits: Interactive, customer centered, adjustable presentations, visual, all data displayed at once
Close the Marketing Loop with iPad
Enhanced CLM Integrated CRM Easy Reporting Beautiful Presentations
Mobile Detailing
Unlike any other eDetailing tool, mobile devices offer an all in one solution for health professionals.
• Reps can customize the detail and create a more personal experience
• On the go planning made possible, increasing productivity• Logical structure instead of linear one, able to be more concise and go into the
direction that doctor is interested in
• Story building instead of story telling/ more interactive and collaborative
