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& PROXIMITY MARKETING

Wi-Fi SOLUTIONS

12/01/2015

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From Needs to Services

Service

Wi-Fi Management

Access ManagementSocial media interactionRoaming & Federation

Log Retention

Description User Profiling

WiFi AnalyticsMulti-feed Big Data

EngineHeat Maps

WiFi Probing

Communication tools

ADV InjectioniBeacon Proximity

Wallet and APP

Captive Portal

Big Data Analitycs

ProximityMarketing

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Captive Portal

The First building block , it welcomes the user, performs AAA services and acts as a pointer to the value-added services.

Login with Social media identities, social interaction (like, +1, etc)

Social interaction

Application of per-user traffic and accounting policies

Traffic ManagementFirst engagement point for

the end user

Welcome Page

User Registration, Authentication, identity

management

Access Management

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Roaming & FederationSharing user identities and data in order to enlarge the audience of the service and to simplify the access to the resources

RoamingPartner

UserCommunities

SponsoredNetworks

TemporaryNetworks

Public Entities

University& Research

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Captive Portal

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01

02

03

04

Data RetentionData management and retention following privacy policies and laws

SecurityHigh security, data recovery and backup profiles

IT AccessProfiling and audit logging

for IT Operators and Marketing Operators with

strong security authentication

WISP licenceWISP licence and security

and regulatory activities management

Captive Portal

Log Retention

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Big Data Analytics

Analytics provides instruments for interactive analysis and reporting of the behaviour of the Passive localization, with no user interaction (does not require an installed mobile APP)

identification of new correlations and data paths 6 21

New users identification, visit frequency and repetition analysis (WiFi probing)

Connection analysis (duration, traffic, services, etc…)

Integration with third part data

(CRM, iBeacon, ticketing, etc)

Localizationand density

distribution of users/assets

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Wi-Fi Probing

Anonymous tracking of every mobile device with an active Wi-Fi interface Passive localization, with no user interaction (does not require an installed mobile APP)

Fencing localization for In/Through Conversion Rate calculation7 21ab

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Sample aggregation analysis

Users localized in the airport with a WiFi device

America

95%

AsiaUsers conneted to airport

WiFi with a mobile APP 10%

Users connected to airport WiFi

Europe

25%

0

20

40

60

80

100

120

January February March April

Anonymous WiFi WiFi Users APP Users

Big Data Analytics

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The value of Proximity Marketing

of consumers are willing to share their current location to receive more relevant advertising.

53%of consumers are more likely to engage with location-based advertising.

57%

of consumers share local deals with friends.62%

of consumers feel a coupon is the most valuable form of mobile marketing.

63%

Source: JiWire

Generate Needs for Communication tools

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Proximity Marketing

Always visible ! Dinamically add content to the web pages surfed by the end users, thusgaining a high visibility spot on your network. Videos, banners and information may be added

in order to enhance the navigation experience.10 21ab

Adv always in sight of the end users

Marketing campaign management

Banner, video, coupon,

information, etc..

Content insertion during web

browsing

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Adv Injection & interstitial

Content insertion during web browsing

Localized content push

Banner, video, coupon, information, etc..

Marketing campaign management

New promotional space

Adv always in sight of the end

users

More 15% Customers sign

up for WiFi

Proximity Marketing

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iBeacon Proximity

Standard iBeacon

Identification of the user through the proximity to one or more iBeacon tags

WiFi network to convey contentUsers receive specific localized content through the WiFi network

Push notification

The system sends localized and profiled push notifications to the end user

Proximity Marketing

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Proximity with Wallet

No need of a dedicated APP to retrieve a Pass, since it employsthe integrated tool

Multi-domain localization(iBeacon, GPS, WiFi, etc)

Push notifications with high visibility

Proximity Marketing

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Proximity with APP

Employment of a native mobile APP for iBeacondetection and interaction with localization systems

The end user installs the mobile APP

Possibility to interface and integrate with the Customer’s own APP, if already existing

Maximum flexibility End usercontact tool

Direct Internet Access through

WISPr

Proximity Marketing

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Simplified Process for ISP&Telco

ISP/TELCOsales force closes

a deal

Deal accounting shipping installation Launch

ISP/TELCOpostsale place the

order in the BSS/OSS

System Integratorsends the access point

preconfigured or installs on site

Customerconfigures the welcome

page and activate the service

ISP/TELCOreceives activation

feedback and starts proactive monitoring

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Some of our Case Histories

EXPO 2015, Milan’s Fair, Milan and Rome’s Airports, Regione Lombardia Federation are the biggest projects made with our Captive Portal and addedvalue services. We have also provided the infrastructure for the two mainItalian Telcos.

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Via Benigno Crespi, 57

Milano

info@mobimesh.it

+39 02 7063 3354Advanced network solutions and products

MobiMESH