moco space 2014mediakit

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  • 1. Mobile | Multicultural | Engagement 2 0 1 4 M E D I A K I T

2. 2! is the leading mobile gaming c o m m u n i t y i n t h e U S .E v e r y d a y , m i l l i o n s of multicultural millennials c o m e t o M o c o S p a c e t oPLAY GAMESMAKE FRIENDS.&C o m b i n e d , t h e y s p e n d o v e r! one million hours! with us, on their smartphones, tablets a n d c o m p u t e r s . T h e y B U I L D P R O F I L E S , ! share photos, beat high scores in! SOCIAL GAMES, ! a n d m e e t n e w p e o p l e ! in their area; making for one of the most diverse & engaged audiences in the country.! 3. 35 M I L L I O N M E M B E R S! I N T H E U S! OVER 5B I L L I O NM O N T H L Y I M P R E S S I O N Son web, tablet & mobile9 M I L L I O N M O N T H L Y U N I Q U E S! Engaging multicultural millennials S I N C E 2 0 0 5Over 30 engaging, social, HTML5 games available on the MocoSpace platform Exclusive Games partner for Univision mobileTop 25 Social App in Google Play3! 4. 4! THE DISTRIBUTION FOOTPRINT*Source: Google Zeitgeist, December 2013! TOP 25 SOCIAL APPTOP 5 GROSSING SOCIAL APPUNIVISION M O B I L E#9 MOST SEARCHED SOCIAL MEDIA SITE*ORGANIC, WORD OF M O U T H T R A F F I C C O N T R I B U T E S T O O V E R 2 0 , 0 0 0 N E W U S E R S E A C H D AYE V E R Y D A Y ," millions of members nd MocoSpace on their " smartphones, tablets and computers" via app markets, Google search and " STRATEGIC PARTNERSHIPS WITH OTHER GREAT BRANDS 5. TOP HISPANIC AD SOURCESource: ComScore, Mobile Metrix Data, May 2014! MORE MINUTES S P E N T O N M o c o S p a c e! EACH MONTH, THAN ANY OTHER LEADING HISPANIC AD SOURCEC O M B I N E DMINUTESPERUSERPERMONTH! 5! 6. 6! TOP AFRICAN AMERICAN AD SOURCEM O C O S P A C E M E M B E R S S P E N D M O R E M I N U T E SP L A Y I N G G A M E S & M A K I N G F R I E N D S .Source: ComScore, Mobile Metrix Data, May 2014! MINUTESPERUSERPERMONTH! 7. 7! W H O I S T H E MocoSpace Member? 8. 8! AN ENGAGED AND ENTHUSIASTIC AUDIENCE*Source: ComScore, MobiLens Audience Profile, April 2014, 3 month average! MOCOSPACE MEMBERS ARE MORE LIKELY THAN THE GENERAL SMARTPHONE OWNER T O D O T H E F O L L O W I N G A C T I V I T I E S A L M O S T E V E R Y D A Y :MocoSpace members are 8 times more likely to have a smartphone valued over $20055.7%48.7%45.5%45.1%46.0%35.9%34.6%53.4%43.7%39.7%36.5%42.2%24.5%28.3%82.7%76.5%74.9%77.3%79.8%80.5%78.2%92.2%92.6%89.3%92.4%88.5%87.9%87.0%READ POSTS FROM PEOPLE KNOWN PERSONALLYPOSTED STATUS UPDATEREAD POSTS FROM ORGANIZATIONS/BRANDS/EVENTSREAD POSTS FROM PUBLIC FIGURES/CELEBRITIESFOLLOWED POSTED LINK TO WEBSITECICKED ON ADVERTISEMENTRECEIVED COUPON/OFFER/DEALMocoSpace Non-Hispanic MocoSpace Hispanic Non-Hispanic Hispanic 9. 9! AN ENGAGED AND ENTHUSIASTIC AUDIENCEI'm not one who plays games like this but I LOVE your games. I f i n d m y s e l f p l a y i n g a n d chatting with people every day.! Jasmine, 28, Los Angeles Love me some MocoSpace! Love the games and happy about not having to download them to play. Saves SO much memory. Go Moco!! Carlos, 22, Houston *Source: ComScore, MobiLens Audience Profile, May 2014! MOCOSPACE MEMBERS ARE MORE LIKELYTHAN THE GENERAL SMARTPHONE OWNER TO FREQUENT THE FOLLOWING CATEGORIES ALMOST EVERY DAY*: 9x more likely to visit " BEAUTY content10x more likely to check ENTERTAINMENT LISTINGS10x more likely to visit KIDS/ PARENTING CONTENT10x more likely to browse SHOPPING SITES12x more likely to research/book TRAVEL11x more likely to check REAL ESTATE LISTINGS12x more likely to view AUTOMOTIVE information15x more likely to access BANKING/ PAYMENTS14x more likely to access their INSURANCE 10. 10! MEDIA PLACEMENTS on MocoSpaceREACH YOUR TARGET AUDIENCE ON" web, mobile and tablet with TRADITIONAL DISPLAY UNITSENGAGING RICH MEDIAM O B I L E V I D E O IN-BANNER MINI-GAMES TA R G E T A U D I E N C E B Y:AGE GENDER ETHNICITY" LOCATIONSITE FEATURES 11. ENGAGING RICH MEDIA11! VIDEO INTERSTITIALS, TAP-TO-EXPAND BANNERS, ROADBLOCKS & " M I N I - G A M E S , O N S M A R T P H O N E & T A B L E TFEATURING: MULTIPLE EXIT URLS, TAP-TO-TWEET, CALENDAR REMINDERS, SOCIAL MEDIA PLUG-INS, & MOREMOCOSPACE BUILDS ALL RICH MEDIA AND COVERS SERVING COST 12. NATIVE AD UNITS12! IN-FEED BANNERS APPEAR ON MEMBERS HOME PAGE" & CAN BE HIGHLY TARGETED. THESE ROBUST UNITS LOOK LIKE A S P O N S O R E D N E W S S T O R Y , C A N " I N C L U D E V I D E O A N D M U LT I P L E C A L L S T O A C T I O N 13. 13! HTML5 MINI GAMESD O S O M E T H I N G D I F F E R E N T " AND REACH AUDIENCES WITH A COMPELLING MINI GAME PRODUCED BY MOCOSPACE. MEMBERS RACE THE CLOCK TO BEAT THEIR HIGH SCORE. " AWARDING A COUPON AT THE END OF THE GAME COMPLETES THE CYCLE. " T H E G A M E I S M A D E W I T H H T M L 5 A N D M R A I D C O M P L I A N T, M E A N I N G I T C A N B E S E R V E D" A C R O S S O T H E R M O B I L E P U B L I S H E R S A N D O N B R A N D S I T E S A N D S O C I A L M E D I A . 14. VIEWABLE VIDEO14! VIDEOINTERSTITIALSCPCVPLACEMENTSGRAB ATTENTION WITH PLACEMENTS THAT SHOW OFF COMMERCIALS AND TRAILERS. PAY ONLY FOR COMPLETED VIEWS WITH CPCV PLACEMENTS, COMPETITIVELY PRICED AT $0.30/VIEW 15. 15! IMPACTFUL TAKEOVERSR E A C H M E M B E R S F I R S T " WITH HIGH IMPACT TAKEOVERS. " AVAILABLE ON BOTH WEB AND MOBILE, THESE STUNNING HIGH-RESOLUTION PLACEMENTS CAN RUN ON THE HOME PAGE, MEMBERS DASHBOARDS, AND VARIOUS SITE FEATURES, " G E N E R A T I N G H U N D R E D S O F T H O U S A N D S O F U N I Q U E I M P R E S S I O N S E A C H D A Y . 16. 16! E a r n e d a n d O w n e d M e d i aC O N N E C T S O C I A L LY W I T H Y O U R" t a r g e t a u d i e n c e u s i n gC U S T O M F A N P A G E SC O L L E C T I B L E B A D G E SI N - G A M E E N G A G E M E N T SVIRTUAL CURRENCY REWARDSDRIVE ENGAGEMENT WITHV I D E O P L A C E M E N T S / " E M B E D D E D C O N T E N T / " S T O R E L O C A T O R S . 17. 17! INVITING OWNED MEDIAFAN PAGESCREATE A CENTRAL HUB OF BRANDED CONTENT ON W E B A N D M O B I L E . " MEMBERS CAN WATCH VIDEOS, ORDER TICKETS, F I N D R E TA I L L O C AT I O N S A N D S H A R E " F A N P A G E S W I T H T H E I R F R I E N D S 18. VIRAL SOCIAL ENGAGEMENTS18! M O C O S P A C E M E M B E R S E A R N B A D G E S " B Y I N T E R A C T I N G W I T H A B R A N D :W A T C H I N G V I D E O SB E C O M I N G A F A NSHARING SPONSORED CONTENT MEMBERS DISPLAY BADGES ON THEIR PROFILE. A BADGE CAN EASILY GENERATE" O V E R 1 0 M I L L I O N IMPRESSIONS PER CAMPAIGN 19. 19! IN-GAME ENGAGEMENTSG E T I N T H E G A M E" AND PLACE BRANDED CONTENT IN ONE OF MOCOSPACES MANY SOCIAL GAMES.MEMBERS SPEND OVER ONE MILLION COLLECTIVE H O U R S P L A Y I N G G A M E S E V E R Y D A Y. 20. 20! A LEADER IN INDUSTRY RESEARCHB Y PA R T N E R I N G W I T HMocoSpace has had the opportunity to survey our members and hear their voices in thousands. From overall trends to " P U R C H A S I N G H A B I T S " A N D M O B I L E U S A G E , " topics engage members and generate honest feedback. 21. 21! ALLIE BEAUCHESNESr. DIRECTOR / CAMPAIGNSallison@corp.mocospace.com Mobile | Multicultural | Engagement