modelos de negocio marketing digital
TRANSCRIPT
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Consultora estratégica de marketing y comunicaciones
www.grupomccl.com@grupoMCCL
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Modelos de negocioMarketing digital
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La mayoría de empresas piensan…
Sólo #Ventas
Alternativa de ventas
Canal de ventasOpción para vender
#MarketingMCCL#MarketingMCCL
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Posicionamiento vs. Ventas
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ComunicaciónComunicación Relaciones públicasRelaciones públicas
Servicio al Servicio al clientecliente
MarketingMarketing
Estudio deEstudio de mercadomercado
ImagenImagen
ReputaciónReputación
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Partes de un modelo de negocio
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Propuesta de valor
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Segmento de mercado
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Canales de comunicación
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Relación con clientes
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Fondos de ingresos
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Recursos clave
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Actividades clave
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Asociaciones clave
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Estructura de costes
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TiposNO depende de rubro del negocio
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Desagregación
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Relación con clientes
¿Por qué se acercarían?
CONFIANZA
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Herramientas
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¿Por qué se acercarían?Novedad
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Talento
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Herramientas
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Larga cola
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¿Cuándo se acercarían?
Necesidad
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Herramientas
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Multilateral
interdependientes
Diferentes tipos de clientes
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¿Por qué se acercarían?Encuentro lo que quiero
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Herramientas
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Freemium
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Dan una opción gratis básica
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Una opción paga mejorada
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¿Por qué se acercarían?
Gratis
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Herramientas
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Cebo y anzuelo
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¿Por qué se acercarían?
Gratis, complementario y adictivo
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Herramientas
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#MarketingMCCL#MarketingMCCLwww.grupomccl.comwww.grupomccl.com
@GrupoMCCL@GrupoMCCLLinkedInd/GrupoMCCLLinkedInd/GrupoMCCL