models & tags: building user-focused content models that actually work

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Earley & Associates, Inc. | Classification: CONFIDENTIAL USE, NO REPRINTS Copyright © 2015 Earley & Associates, Inc. All Rights Reserved. Models & Tags: Building User-Focused Models That Actually Work Thank you for your consideration!

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Earley & Associates, Inc. | Classification: CONFIDENTIAL USE, NO REPRINTS

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.

Models & Tags:

Building User-Focused Models

That Actually Work

Thank you for your consideration!

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.2

Overview

Type: Presentation Lecture

Attendees will learn:

• repeatable processes for model development

• deciding what to model

• building a library of use cases

• the importance of keeping focused on users

• how taxonomy is “glue” between business objects

• what to do once the models are built

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.3

Seth Maislin

Principal Consultant, Taxonomy

Earley & Associates, Inc.

• Information management consultant for 20+ years:

• taxonomy development

• tagging and indexing strategies

• search design

• navigation design

• governance & socialization

• repeatable processes and methodologies

• Instructor of E&A’s Taxonomy Master Class and

co-instructor of E&A’s SharePoint IA Course,

with adjunct relationships with Bentley College,

Simmons College, and others

• Past-president of American Society of Indexing

(2006–2007)[email protected]

@SethMaislin

Earley & Associates, Inc. | Classification: CONFIDENTIAL USE, NO REPRINTS

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.

Example Slides

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.5

Models | Managing Relatedness

We need rules for

deciding, for each visitor,

what content goes

here

and here

so that pages can be built

dynamically (without

hand-linking) with the best

and most relevant

content.

Article TitleLorem ipsum dolor sit amet, consectetur adipiscing elit. Sed blandit tempus aliquam. Suspendisse hendrerit metus vitae metus finibus, et tristique urna posuere. Integer pulvinar augue nisi, consequat rutrum tellus molestie mattis. Integer maximus tempor ultricies. Integer a orci non tellus vulputate pellentesque eu vitae nulla. Donec interdum blandit ipsum, ut gravida massa consequat quis. Aliquam fringilla nisl placerat augue condimentum gravida. Duis blandit sit amet magna ac accumsan. Aliquam ullamcorper neque sed mi commodo, ut blandit dolor tempor. In hac habitasse platea dictumst. Interdum et malesuada fames ac ante ipsum primis in faucibus.

Nullam cursus, felis vitae fringilla rutrum, lectus erat aliquam nisl, ut accumsan lectus diam sed nisl. Donec molestie velit ante, posuere pellentesque massa molestie vel. Proin eget sem ac urna suscipit vestibulum. In porttitor ligula risus, nec fringilla purus bibendum convallis. Donec consectetur augue est, sed maximus magna porttitor non. Mauris id turpis hendrerit, aliquam augue et, rhoncus urna. In tempor sodales lacus.

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.6

Models | Building Out the User Path

Your Box of Products

activity selectio

n

Your Box of Narrowed Products

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.7

Models | Using Metadata to Drive Processes

metadata

metadata

metadata

metadata

metadata

metadata

metadata

metadata metadatametadata

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.8

Models | Understanding the Business Universe

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.9

Models | Defining & Tagging Business Objects

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.10

Models | Clarifying Content/Person Interaction

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.11

Models | Scoping the Taxonomy

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.12

Thoughts?

Please direct questions, comments, and ideas to

• Seth Maislin [email protected]

Please vote THUMBS UP!

We’d love to be there in October!

Earley & Associates, Inc. | Classification: CONFIDENTIAL USE, NO REPRINTS

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.

About Earley & Associates

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.14

Earley & Associates | OverviewSince 1994, Earley & Associates has been- working with a large, diverse roster of Fortune 1000

companies

- helping them to achieve higher levels of operating

performance

- making information more findable, usable, and valuable

through integrated enterprise architectures

- supporting analytics, e-commerce and customer

experience applications.

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.15

Earley & Associates | Industries & ClientsRetail Manufacturing

Copyright © 2015 Earley & Associates, Inc. All Rights Reserved.16

Earley & Associates | Industries & ClientsPharma, Life Sciences & Healthcare Financial Services & Insurance