moderating social media conversations - druginfo seminar - leveraging social media
DESCRIPTION
Ben Leong from Quiip examines the ways that good moderation practice can support the use of social media by health promoters and other organisations. Presentation from DrugInfo seminar: Leveraging social media. Melbourne, Australia, 16 July 2013TRANSCRIPT
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COMMUNITIES
WORKING WITH
ONLINE
Ben Leong
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- Community Manager @ Quiip- SME & Government clients- PhD in progress via RMIT & Smart Services
CRC- Over 10 years experience managing forum
communities
Email: [email protected] | Twitter: @morsla
ABOUT ME
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NEW COMMUNITY
CREATING A
1 2
EXISTING COMMUNITIES
WORKING WITH
TWO SCENARIOS
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SURFACE
BENEATH THE
• PLANNING
• MODERATION
• ASSESSMENT
• EVALUATION
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STRATEGY MATTERS!
WHY? are you
establishing a community
WHO? are the
members you want to attract
HOW?will you achieve your objective and purpose
WHERE ?
will the commun
ity be
located
WHAT? do you want to achieve
WHEN? does the group
need to be activated
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SCENARIO 1:
CREATING A NEW COMMUNITY
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COMMUNITY?
WHY BUILD A
• LONG-TERM ASSET
• CONTENT & CONTROL
• BETTER ABILITY TO ENGAGE
WITH MEMBERS
• BETTER MODERATION
FUNCTIONALITY
• USER-GENERATED CONTENT
• CUSTOMER SUPPORT
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WHEEL?
ARE YOU REINVENTING THE
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GHOST TOWN
DON’T BUILD A
• CREATE A CULTURE
• SET THE TONE
• CREATE A WELCOMING SPACE
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PITFALLS
WATCH FOR COMMON
• TOO MANY CHANNELS
• GROWING PAINS
• HIJACKED
DISCUSSIONS
• MODERATION ISSUES
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SCENARIO 2:
WORKING WITH EXISTING COMMUNITIES
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COMMUNITIES?
WHY WORK WITH EXISTING
• AVOID WASTED EFFORT
• FIND AND ACCESS
EXISTING RESOURCES
• GRASSROOTS
ENGAGEMENT
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EVERYBODY?
WHERE IS
• UNDERSTAND YOUR TARGET
AUDIENCE
• FIND RELEVANT
COMMUNITIES
• LOOK FOR SIMILAR PLACES
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HEARDMAKE YOURSELF
• RELEVANT CONTENT
• PRESENTED IN THE
RIGHT PLACES
• TO THE RIGHT PEOPLE
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MINIMISEBACKLASH• OBSERVE BEFORE
JUMPING IN
• UNDERSTAND
LOCAL CONTEXT
• ADD VALUE
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START SMALL
GROW ORGANICALLY
ADD COMPLEXITY AS NEEDED
REVIEWAND ADAPT YOUR PLANS
KEEP IT SIMPLE
BE STRATEGIC
6 COMMUNITY MANAGEMENT TIPS
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THANK YOU & GOOD LUCK!
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QUIIP.COM.AU | @QUIIP
SWARMCONFERENCE.COM.AU | @SWARMCONF
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IMAGE CREDITSThe following images were sourced from Flickr,
and are used here under a Creative Commons 2.0 licence
• SLIDES 1 & 11: http://www.flickr.com/photos/jamescridland/613445810/sizes/l/in/photostream/
• SLIDE 4: http://www.flickr.com/photos/horiavarlan/5124249670/sizes/l/in/photostream/
• SLIDE 6: http://www.flickr.com/photos/myboogers/5625827126/sizes/l/in/photostream/
• SLIDE 8: http://www.flickr.com/photos/noshit-mag/4605220117/sizes/o/in/photostream/
• SLIDE 9: http://www.flickr.com/photos/amylovesyah/4434437966/sizes/l/in/photostream/
• SLIDE 10: http://www.flickr.com/photos/komponisto/1250485784/sizes/l/in/photostream/
• SLIDE 12: http://www.flickr.com/photos/dcoetzee/8444406962/sizes/l/in/photostream/
• SLIDE 14: http://www.flickr.com/photos/fulbert05/2403344636/sizes/l/in/photostream/
• SLIDE 17: http://www.flickr.com/photos/15132846@N00/8197868606/sizes/l/in/photostream/