modern day link building by jon cooper
TRANSCRIPT
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Modern Day Link Building Jon Cooper, Point Blank SEO
PC ‘16
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CONTEXT
LET’S TALK
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STRATEGY
LET’S TALK
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Stop Ignoring Bigger Issues
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Do Old Tactics Better
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Use Ahrefs/Majestic for CE
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Keep A List of Savvy SEO Websites
www.movoto.com
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Observe International Markets
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Observe Local Markets
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TACTICS
LET’S TALK
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Target Brand Websites w/ Review Content
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Target News Sections for Discounts
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Get Sponsored Sub-Forums
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Add Internal Links in Guest Posts
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TOOLS
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Get Link Metrics w/ URL Profiler
URLProfiler.com
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Pick Off New Competitor Links
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Pick Off New Competitor Links
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View Prospects w/ BuzzMarker
bit.ly/buzzmarker
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Find Broken Link Opps w/ LinkMiner
pointblankseo.com/linkminer
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Bulk Open Links w/ LinkClump
bit.ly/linkclump-chrome
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Prioritize Link Opps w/ Co-Cites Tool
citationlabs.com/co-citation-tool
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Find Influencers w/ Co-Citation
bit.ly/social-co-citation
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Prospect w/ Frequently Used Anchors
bit.ly/anchor-prospecting
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Norbert for Guessing Email Address
Voilanorbert.com
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Use An Email Validator
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PROSPECTING
LET’S TALK
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Use “X..Y” Search Operator
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Reverse Image Search w/ Infographics
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Prospect for Tag Pages
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OUTREACH
LET’S TALK
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Give Broken Link Replacements
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Use Social Proof
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Point Out Comment Spam to Bloggers
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Use Their Language
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Track Reasons for Rejections
