modern history: a regional marketing project to promote the industrial heritage of the north west
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Modern History
A regional marketing project to promote the industrial heritage of the North West.
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Lancashire Activity
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Visit Lancashire Visitor Guide
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The next chapter
• Brand roll out and venue engagement
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The next chapter
• Continue to seek out opportunities to tie in with destination marketing plans
• Secure match funding partnership campaigns • Roll out of domestic campaign• Roll out of PR activity
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2011 Activity
Exhibitions•Who Do You Think You Are Live – 25 – 27 February•Great Days Out – 5 March
Development of cycling trails with Sustrans
Attractions Event – Queen Street Mill – 31 March
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2011 Activity
Domestic campaign•Drive to encourage museum visits, including multiple and repeat visits.•Launch of Discovery Pass – visitors to collect stamp at each venue•Discounts off entrance, cafes and gift shops
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2011 Activity
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2011 Activity
Development of Top Trumps cards around inventions, inventors of the NW and linking back to MH venues
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2011 Activity
Supported by significant media plan to include:-• National press inserts targeted regionally• Radio advertising and ‘schools out’ promotion• Online• Outdoor – focusing on train stations throughout the North West.
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2011 Activity
•Roll out of PR activity• PR support for German campaign with Visit
Manchester and US launch of WDYTYA• Launch of children’s story telling competition to
regional press – Feb ‘11• Press launch for Top Trumps – Easter ‘11• Additional campaigns around Royal Wedding,
regional food and Victorian design