modernizing pricing and business models
TRANSCRIPT
Innovative Business and Pricing Models: for MT
TAUS Annual Conference. 24-25th Oct. Portland.
John TinsleyCEO & Co-Founder
Quality Required
Integration
Needs
TM Levera
geBuyer
Maturity
Training Data
Language
Volume
Content
Factors influencing the MT business model
High TMLeverage
Low MTEffectiveness
Language
Not all languages are created equal
French German Turkish Finnish
Spanish Chinese Korean Hungarian
Portuguese Japanese Thai Basque
Quality Required
Integration
Needs
TM Levera
geBuyer
Maturity
Training Data
Language
Volume
Content
Factors influencing the MT business model
High TMLeverage
Low MTEffectiveness
Volume
Not all languages are created equal
The more words…the better…the worse?
Quality Required
Integration
Needs
TM Levera
geBuyer
Maturity
Training Data
Language
Volume
Content
Factors influencing the MT business model
High TMLeverage
Low MTEffectiveness
Integration requirements
Standard vs Custom Integration
“instant” solution costs rise proportionality with the number of languages and the throughput needs
Quality Required
Integration
Needs
TM Levera
geBuyer
Maturity
Training Data
Language
Volume
Content
Factors influencing the MT business model
High TMLeverage
Low MTEffectiveness
The worst business model for MT is accepting projects that are destined to fail before they ever get started.
Software with a Service“Do-it-for-me” is the new “Do-it-
yourself”