modrn
TRANSCRIPT
The Late Modern period was greatly effected by society around it.
It was influenced by many different people, places, and happenings of it’s time.
Late Modern is...simple
functionalinformal
organic and geometricelegantminimalcultural
wittypowerful
Television
• the NEW television brought a new approach to the way things were viewed by masses. Design was easier widespread.
Mini Skirts:The mini-skirt is a simple portrayal of the
changing of times. People were more comfortable to their bodies and the bodies
around them. We begin to be more open-minded.
Frank Loyd Wright
Wright was a Late Modern architect who was very
knowledgeable to form and function. He also paid close attention to nature and to work with, not against it.
The Bauhaus still was a huge part of the design process of this period. This school was the place to be, and all that came from it
was the design standard.
Bauhaus Cesca Chair: This was a fairly simple chair that is of perfect design. It’s timeless. How many of these have
you seen?
New York CityNYC was the place to be of this time. It’s culture takes
off.
Art.Architecture.
Design.Fashion.Theater.
You had to be in New York.
Invention!A new design invention– Mechanical Boards, allowed designers to cut type, images and “glue” them down essentially creating the
first of all layers.
Typography
The most important part of design gets it’s voice first heard.
Conceptual type is also born.
Saul Bass-known for movie titles-first Hollywood movie
campaign(logo, poster, ad, title, credits)
-Corporate logos-graphic elements
-simple powerful pictographs
Saul Bass was known for his AMAZING logos. Many of which are still used today. He had his
own style that many current designers try to reproduce.
Paul Rand-unique, witty, simple-collages, photo-gram,
cutouts
-revolutionized the way words and type went together.
-“Intelligent” designer for intelligent audience
influenced generations of designers.
Alexy Brodovitch
-Art Director for Harpers Bazaar 1934-1958
known for extreme cropping and amazing
typographical skills
References:Meggs, Philip B and Alston W. Purvis. Meggs’ History of Graphic Design. John Wiley & Sons,
Inc., 2006.
Paul Rand: Pioneer of Design. Communication Arts. Magazine. March/April 1999.
http://en.wikipedia.org/wiki/Paul_Rand
http://www.designmuseum.org/design/saul-bass
http://www.aiga.org/content.cfm/medalist-herblubalin
http://www.designmuseum.org/design/christian-dior