modul 02 operation strategy_14032015

7/24/2019 Modul 02 Operation Strategy_14032015

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Modul ke:

Fakultas

Program Studi

Typology ofOperation

Supplement

14 Maret 201502

Teknik

MagisterTeknik

Industri


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A Typology of Operations

Variation in

demandHigh Low

VisibilityHigh Low

VarietyHigh Low

High

VolumeLow High


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Implications Implications

High

Low repetitionEach staff memberperforms more of jobLess systemizationHigh unit costs

High repeatabilitypecialization!apital intensi"eLow unit costs

VolumeLow High


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#le$ible!omple$%atch customer needsHigh unit costs

&ell defined'outinetandardized'egularLow unit costs

VarietyHigh Low


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!hanging capacityAnticipation#le$ibilityIn touch with demand

High unit costs

table'outine(redictableHigh utilization

Low unit costs

Variation in

demandHigh Low


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VisibilityHigh Low

hort waiting toleranceatisfaction go"erned bycustomer perception!ustomer contact s)ills

needed'ecei"ed "ariety is highHigh unit costs

Time lag betweenproduction andconsumptiontandardizationLow contact s)illsHigh staff utilization!entralizationLow unit costs


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A Typology of OperationsImplications Implications

!hanging capacityAnticipation#le$ibilityIn touch with demandHigh unit costs

table'outine(redictableHigh utilizationLow unit costs

Variation in

demandHigh Low

VisibilityHigh Low

hort waiting tolerance

atisfaction go"erned bycustomer perception!ustomer contact s)illsneeded'ecei"ed "ariety is highHigh unit costs

Time lag betweenproduction andconsumptiontandardizationLow contact s)illsHigh staff utilization!entralizationLow unit costs

#le$ible!omple$%atch customer needsHigh unit costs

&ell defined'outinetandardized'egularLow unit costs

VarietyHigh Low

High

Low repetitionEach staff memberperforms more of jobLess systemization

High unit costs

High repeatabilitypecialization!apital intensi"e

Low unit costs

VolumeLow High


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*espo)eTailors

Turns cloth into suits

Low "olume of each item

High "ariety High customer contact

(rocess in"ol"es s)illed staff+ basic technology,cissors+ chal)+ tape measure-+ and simple flowof materials


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Tiptree !hristmas (uddings


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Tiptree !hristmas (uddings

Turns fruit+ flour etcinto puddings

%edium "olume Low "ariety Very seasonal demand . "ariation Low/0o customer contact

1uite specialised technology+ semi2s)illedlabour+ flow from stage to stage


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%illau Viaduct . #oster and (artners ,Architects-

Turns information into abuildable design

Low "olume . one2off

High Variety . eachjob different

Variable demand butno seasonal pattern

%edium customer contact

Highly s)illed staff+ basic technology+ time2critical projectprocess


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(ower tation

Turns coal and gas intoelectricity

0o "ariety

High "olume ome "ariation in

demand

Very capital intensi"e+ specialised technology3 few staff+doing maintenance jobs4


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!O%AT 5ndergraduate 6egree

Turns new students into)nowledgeable and s)illedgraduates

Volume . medium Variety . medium

Visibility . medium,*ut depends on which acti"ity-

%ostly s)illed staff and simple technologies3 comple$flow and scheduling


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Operations %anagement 2

6efinition

the activities, decisions and responsibilities of

managing the production and delivery ofproducts and services

(Slack et al, 2004)


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The Transformation (rocess

Transformedresources

Transformingresources

INPT TransformationProcess

OTPT !oodsandser"ices

Business environment



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Transformation !haracteristics

transformed "s transforming resources

materials+ information+ customers

physical form+ location+ possession andstate

product2ser"ice continuum


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!

rudeoil

p

roduction

(syc

hotherapy

!linic

%

anagement

!

onsultancy

!omputer

ystemser"ices

'estaurant

pecialist%achine

Tool%a)er

Alum

inium

m

elting

(ure 7oods

(ure er"ices

(roduct2ser"ice continuum


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Transformation types

peration !ransformedresource

!ype ofchange

"roduct

Service

!ar%anufacturing

tudentcounselling

'etail ban)ing

Train journey

'oadside carreco"ery ,AA-


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%acro and micro operations

#acro operation

#icro operations


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Vital 6imensions of

Operations844

"olume"ariety"ariation

"isi#ility(a.k.a.customer contact)


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Applying the four Vs

Hautecoutureclothing

%a)ing (!)eyboards

tudentcounselling

uburbanrail ser"ice

Volume

Variety

Variation

Visibility


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"rocess $hoice

%ariety

%olume

b

Batc

h

Lin

e

C ntinu us

Professional services

Service shops

Mass services


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#ront Office/*ac) Office

$%ONT O$$I&'

()&* O$$I&'

&ustomers &ustomers

+ig, customer contact

-o. customer contact

%ore "ariety+ lower"olume+ more "ariation

Higher "olume+ lower

"ariety

EE 2 http9//www4ft4com/pp/sharedser"ices

# d l f ti # t
http://www.ft.com/pp/sharedserviceshttp://www.ft.com/pp/sharedservices


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#odel of perations #anagement

Transformed

resources

Transformingresources

INPT

OperationsManagement

OTPT

!oodsand

ser"ices



/'SI!N

P-)NNIN! &ONT%O-

IMP%O'M'NT

T,e operationscompetiti"e

role position

T,e operationsstrategico#3ecti"es

T,e strategyof t,e

operation

OperationsStrategy

modul 02 operation strategy_14032015

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